Atmel

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Founded in 1984, Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are.

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Megabyte had read the market forecasts
and wanted to get into the STORAGE IC
business. He was benchmarking the pilot
fab for his new sticky electron process using
300 mm pizza with a 14 layer topping.

Flash Memory vs. Hard Disk Drives - Which Will Win? - article by Semico Research

There's a confusing picture in many consumer products like phones, cameras and music players in which one day it seems that the storage function is done by flash and next day another company announces they're doing the same thing with miniature hard disks.

Is there any sense to this seemingly random choice?

This article uses pricing trends, technology trends and unique market analysis insights to show that users and oems may be able to reliably predict which storage devices will be most cost effective depending where you are on the future history curve. ...read the article, ...Semico Research profile, Hard disk drives, Flash Memory, Market research, Solid state disks

profile from featured press release April 20, 2005

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