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a winter's tale of SSD market influences
Editor:- December 5, 2016 - How and why did an industrial SSD maker get into the high performance computing market?

This isn't one of those many business experiments we were seeing in 2005 when embedded SSD companies rushed into the new consumer and enterprise markets. This is a modern tale of SSD market influences.

See the article - a winter's tale of SSD market influences - from industrial flash controllers to HPC flash arrays
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what were the big SSD ideas which emerged in 2016?
Editor:- November 10, 2016 - I've been asking SSD companies this question.

From the viewpoint of your company what were the big SSD, storage and memory architecture ideas which emerged and became clearer in 2016?

Here's what some industrial SSD makers said.

"I think definitely it is NVMe" - said a manager at a leading rugged SSD company (who didn't want to be named in this article).

"...page-based-FTL running on DRAM-less controller architectures..." - said Susan Heidrich, Sales & Marketing Manager - Hyperstone

"...Self-encryption, advanced remote-monitoring software... SSDs for Industrial Internet of Things" - said Scott Phillips, VP Marketing, Virtium Solid State Storage and Memory

But some interesting sanity checks came in these replies.

Camellia Chan who is Managing Director at Flexxon said - "Hi Zsolt, Basically we are not the technology leading company. Instead where we are focusing is on continuing to provide legacy product to industrial, medical, automotive customers We support a lot of EOL SSD products worldwide. Most of our customers are facing the problems of discontinued products and we are the ones who support them."

Limuel Yap VP of Global Business Operations - V&G said that many of V&G's efforts in 2016 have been in enhancing previously designed and conceptualized products.

See what others have been saying in what were the big SSD ideas which emerged in 2016?
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significant companies which design and make industrial grade SSDs

ADLINK Technology

AMP

Apacer

APRO

ATP Electronics

BiTMICRO

Biwin

Cactus Technologies

CoreRise

CoreSolidStorage

Datalight

Emphase

Flexxon

FMJ

Foremay

Greenliant Systems

Hagiwara Sys-Com

HGST

InnoDisk

KingFast

Longsys

MagicRAM

Memoright

Mercury Systems

Micron

Netlist

Panasonic

PCcardsDirect

Reactive

Recadata

Red Rock Technologies

Renice

Sage Micro

Samsung

SanDisk

Silicon Power

SK Hynix

SMART

Solidata

Super Talent

Swissbit

TCS

TDK

Toshiba

UDinfo

Unigen

V&G

Viking

Virtium

Waitan
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Are you having problems replacing legacy SSDs due to EOL and vendors exiting the market?
what's a standard legacy industrial SSD?
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SSD Bookmarks - from Cactus Technologies
In January 2016 - StorageSearch.com published the start of a new educational series - the SSD Bookmarks ver 2.0 - which includes a set of SSD reading and viewing links suggested by Steve Larrivee, VP Sales & Marketing at Cactus.

click to see more SSD  Bookmarks During the next 2 years the series will include contributions from new and old SSD ecosystems companies in every significant part of the market. ...take a look at the links
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interesting observations about this market
  • Although latterly known for its "world's fastest" enterprise SSDs (which became IBM FlashSystems) - Texas Memory Systems' first SSD in 1978 was designed for the seismic data capture market. SSD history
  • The ability to work in hostile environments was the oldest sustainable value proposition for buying SSDs. why buy SSDs?
  • Industrial SSDs cost more than consumer and enterprise drives - because they include more coping circuits and implement solutions to a wider range of anticipated stresses. where does all the money go?
  • Within a few shrink generations SLC will require similar controller techniques to MLC. 2012 market summary
  • Designers have chosen the pragmatic reality of excellence in selected niches above the unfeasible goal of having the best technology roadmap for all applications 2014 market summary
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custom SSDs
SSD customization ..
SSD SoCs controllers
SSD controllers ..
military storage directory and news
military SSDs ..
image shows Megabyte's hot air balloon - click to read the article SSD power down architectures and acharacteristics
SSD power loss ..

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SSD ad - click for more info

industrial SSDs

the changing face of the industrial SSD market

by Zsolt Kerekes, editor - StorageSearch.com
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One of the oldest markets for flash SSDs is the embedded industrial market - where rugged flash SSDs have been used since the mid 1990s.

Some of the pioneering companies which shipped those early industrial flash drives are still in the market today. And you could say that the industrial SSD market has remained a constant factor in the fast changing world of the SSD market. But during the past 5 years - the vendor definitions of what makes an "industrial grade SSD" - have changed.

Buyer assumptions which were once safe and universal - can no longer be taken for granted.

Some assumptions have stayed the same.

These are:-
  • standard operating temperature range - from -40C to +85C. (Note - some vendors offer an extended range - from -45C upto 90C too.)
  • rugged operation:- industrial SSDs must be capable of operating and surviving in a range of vibration conditions typically found in vehicles - and sometimes upto specific MIL standards.
  • reliability considerations:- unlike the enterprise server SSD environment (in which individual disks can be backed up, RAIDed or repaired) and unlike the notebook SSD environment (in which flaky firmware can be fixed by downloads and reboots) - reliability and stability constraints on industrial SSDs are much higher. In many embedded applications the assumption is that the SSD lifetime is the same as the equipment life. Industrial SSDs have to be "fit and forget".
  • electrical power:- industrial SSDs are available with a vast range of power consumption envelopes (more than 20 to 1) - and in many applications the SSD wattage is a key starting point for selecting a product.

    Industrial SSDs need more complex designs to protect data integrity when there is a sudden power loss - because they are used in a wider range of power supply systems than typical computer systems.
  • physical size:- if it doesn't fit in the space then it can't be used. That's one reason why industrial SSDs are available in very small form factors - which I've lumped together in the 1 inch SSD directory.
  • OS driver support:- industrial SSDs have to support operating systems which are additional to those used in the computer market - such as real-time OS's
  • EOL (end of life) issues. Companies which use industrial SSDs for use in equipment and embedded systems need to be confident that they can continue obtaining these products during the lifetime of their programs - which are typically 3 to 5 - but can also be more than 7 years (see article below). That's dramatically different to the consumer and enterprise SSD markets where product lifetimes are typically in the range 6 to 24 months.

    The reason is that industrial SSD customers want to minimize the amortized costs of requalifying new products and doing redesigns in what are typically low volume markets. Consequently industrial SSD companies have to manage their technology roadmaps and customer service interfaces in a different way to computer market SSD makers. This is similar to the requirements in the military market.
Subtle feature creep divergence has crept into the industrial SSD market in the past 5 years as its needs have grown apart from the military storage market. There used to be nearly 100% overlap between companies which marketed industrial SSDs and military SSDs - and the main differences between many industrial / military product lines used to be in their operating temperature range and testing processes. That's no longer the case. The differences have widened due to memory usage (true mil SSDs only use SLC flash) and the need for fast purge in military SSDs.

Some important assumptions in industrial SSD product families have changed since this market began.
  • use of MLC flash memory. Not that long ago - it would have been unthinkable for industrial SSDs to be offered with anything other than SLC flash memory. The industrial SSD market was slower in moving to an MLC permissive market than the enterprise SSD market because of the need to qualify other associated components - not just the flash chips - over the wider temperature range.
  • Integrating SMART-like controller metrics back into the equipment design loop. Most industrial SSD makers offer tools to help equipment designers understand - the on-board SMART-like data collection features in their SSD controllers - and how use this info to model system life.
  • Performance. Until recently - the fastest industrial SSDs used to lag 3 years or so behind similar form factor SSDs in the computer market. Not anymore. They are now available with speeds which are similar.
  • Encryption and security. The range of security options and the associated economics in the industrial SSD market are as diverse as the markets in which they are used. For example the storage zones which hold the programs and other critical data can made unreadable outside of defined conditions to prevent competitors reverse analyzing the design.
  • Industrial SSDs used to be replacements for hard drives. But in new designs we're seeing embedded SSDs replacing functions which were once done by vanilla flash memory. Why's that? It's because when memory capacity gets above a certain size - then the only reliable way to manage it is with SSD-like controller technology. So designs which once used bunches of flash chips are morphing into slots for low end SSDs - simply as a pragmatic way of using flash without equipment designers needing to peek inside unreliable flash chips.
How does the industrial SSD market compare in size and importance to other segments in the SSD market?

Industrial SSDs are 1 of the 5 main SSD user value proposition groups described in StorageSearch.com's SSD market penetration model. But this isn't a market which shouts loudly about the latest technology fashions. And it's fair to say that because of the conservative and largely hidden nature of the market - it rarely grabs the storage news headlines. But the industrial SSD market has great potential. One SSD analyst - Web-Feet Research - said recently they thought that "the embedded flash drive market would approach $17 billion annual revenue in 2015."

To find related companies, products and related articles - see the list on this page.

related articles and white papers
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Surviving SSD sudden power loss
Why should you care what happens in an SSD when the power goes down?

This article will help you understand why some SSDs which (work perfectly well in one type of application) might fail in others... even when the changes in the operational environment appear to be negligible.
image shows Megabyte's hot air balloon - click to read the article SSD power down architectures and acharacteristics If you thought endurance was the end of the SSD reliability story - think again. ...read the article
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"M.2 will become the next popular form factor for industrial applications.

SATAe is designed for desktop PCs now, and industrial designers may use it in the near future."
C.C. Wu, Embedded Flash VP of Innodisk- in his paper - PCIe in Industrial Applications (pdf) (August 6, 2014) - which among other things includes an authoratative timeline of form factors and interfaces used in the industrial SSD market in past decades.

See also:- M.2 SSDs directory
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Megabyte hammers the  storage barrel into shape - image for industrial SSDs article
If they survive manufacturing
they'll survive customers too.
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SSD news
military SSDs
SSD controllers
SSD market history
popular SSD articles
the Top SSD Companies
SSDs on a chip / M.2 SSDs / 1.8" SSDs
where are we heading with memory intensive systems?
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Cactus 2.5" rugged SLC SSD industrial grade
2.5" SATA SSDs
-45°C to 90°C / 60K IOPS
from Cactus Technologies
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Some industrial SSD suppliers will quote you higher DWPD at a specific temperature range than their competitors who use the same memory and controller chips.
what's the state of DWPD?
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The "flash as DRAM" concept will migrate from enterprise markets to industrial embedded products supported by software and controllers in 2016.
big SSD ideas of 2015 and predictions for 2016
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Like good software a well designed custom SSD can greatly benefit from the analysis of expensive functions which can be reduced in scale or avoided.
some thoughts about SSD customization
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I noticed that whenever I repeated the power off and power back on again cycling (into what we'd now call a "cold boot" condition) most of the contents of the RAM looked similar to what they had been before, instead of scrambled which is what I expected.
does persistent memory pose new new security risks?
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Re industrial SSDs - designers have refocused and chosen the viable reality of excellence in selected niches above the unfeasible goal of having the best technology roadmap for all possible applications.
12 key SSD ideas which emerged or clarified in 2014

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how fast can your SSD run backwards?
11 Key Symmetries in SSD design


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For embedded users who need predictable rackmount SSDs over a multi-year period - the instability of constantly evolving "fool's gold" functions which are bundled into many systems and deemed by marketers as "adding value" to traditional enterprise users - are seen instead as negatives to be avoided instead of positives to be sought out.
Decloaking hidden segments in the enterprise for rackmount SSDs


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does SLC still rule in industrial SSDs?
Editor:- May 3, 2012 - I've been talking this week to a reader who has been looking for high capacity industrial 2.5" MLC SSDs for a project which - because of where it's used - really does need the full industrial temperature range.

He said he'd been having difficulties. Anyway I suggested he look at the industrial SSD directory (this page) and contact all the companies to see who did have such a product and after a lot of work he has found some possible suppliers - but the success rate comes out as about 20% - or 1 in 5 industrial SSD oems actually having a useful MLC product in this category. So this is still a part of the SSD market where SLC reigns supreme - regardless of what you hear about in the server and consumer markets. (And the other SLC SSD bastion is military.)

I said - I think that one of the problems in finding cheaper MLC SSDs for industrial temperature apps is that the few companies who really have the IP to be able to design such a product from the controller stance - mostly pursue bigger markets - like consumer. And even if the consumer guys do have the controller technology for extended temperature MLC - they don't cope well with other factors - like surviving SSD sudden power loss. But it's good to know that some companies can do it - even if it's less than you would expect.

A few hours after posting the above - I got this helfpful comment from another reader (on a different continent)...

Peter Kindl, Managing Director at Solid State Storage Consulting in Germany emailed me to say -

Hi Zsolt, I'd like to comment on your today's news "SLC still rules in industrial SSDs" and your article about industrial grade SSDs.

The most critical criteria for industrial clients is neither of technological nor technical nature, but a process management topic: industrial clients expect a true fixed BOM management by the supplier, in order to get exactly the same product, that they had qualified for their system.

Fixed BOM has become a sales & marketing argument and is being misused. Many suppliers allow "minor" changes, i. e. F/W updates or even dye changes under their "fixed BOM" definition, which can cause severe integration issues at the client's site.

Digging deeper into that subject, fixed BOM suddenly turns out to be marketed the same as so called controlled BOM for certain suppliers, whose core business is still the commercial or client SSD market.

In addition, it's my experience, having been in that market since 2005, that the typical life time expectation for SSD product is closer to 7+ years - at least with most German industrial clients (telecom, IPC and industrial automation). And in many cases, you start the evaluation with a current product generation, that will be almost EOL by the time the client has finished his qualification.

Therefore, sharing the product roadmap and migration plan becomes an important issue, in order to minimize re-qualification cost. This is also becoming a major challenge as most Asian suppliers are hesitant to even talk about current technological matters like NAND flash supplier and lithography being used in the product as well as the NAND flash controller manufacturer.

The top tier industrial clients in Central Europe have a certain expectation by history of the past 5-8 years and new comers don't seem to understand the market requirements when they enter that market. At this year's Embedded World in Nuremberg, Germany it became very obvious, that many new and "old" suppliers (Kingston!?) want to get a decent piece of that tasty cake.

Best regards - and keep up the good work at storagesearch.com
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