Kashya

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Kashya Inc., established in 2000, reduces the cost and the complexity of deploying disaster recovery solutions with the KBX5000 data replication appliance. The Kashya solution provides significant financial returns for companies that require remote replication for multivendor server and storage infrastructure. The KBX5000 appliance is easier to deploy and simpler to manage for any sized environment. The company is privately owned and headquartered in San Jose, California. For more information, visit us at www.kashya.com.

May 9, 2006 - EMC announced that it has acquired Kashya in a cash transaction valued at approximately $153 million.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

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