Techtel

Techtel Corporation, in Emeryville, Calif., tracks market demand for IT solutions in 40 categories and nearly 100 companies. Techtel has been conducting the demand growth study every quarter since 1984. Techtel also measures advertising effectiveness, brand equity and customer loyalty. Leading technology companies such as EDS, IBM, and Intel rely on Techtel's research information to measure the effectiveness of their marketing/sales and service efforts, and advice on how to capture more demand. Wall Street firms such as Merrill Lynch and Fidelity Investments have relied on Techtel's research in predicting movements in stock prices. For more information about Techtel, please call 510-655-9414 x 201 or visit them on the web at http://www.techtel.com.

profile from featured press release May 12, 2003

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