Aarohi Communications

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Aarohi Communications is a leading provider of Intelligent SAN Components and FabricStream™ Software, enabling high performance, scalable and cost-effective implementations of a next generation storage and server infrastructures. Aarohi provides award-winning intelligent storage processors and intelligent storage adapters to the industry's leading storage system, network and server blade vendors to deliver intelligent storage solutions that access, classify and move stored data — at wire speed. Founded in 2001, Aarohi has raised over $46 million to date from venture capitalists and corporate partners including Telesoft Partners, Kennet Venture Partners, Intel Capital, Infineon Technologies and McDATA Corporation For more information, visit Aarohi's web site at www.aarohi.net. Aarohi is headquartered at 405 River Oaks Parkway, San Jose, California 95134 and can be contacted by phone at +1.408.434.6064 or e-mail at marketing@aarohi.net.

May 2, 2006 - Emulex announced today that it has completed the acquisition of Aarohi Communications.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release September 19, 2005

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