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SSD Market History

Charting the Rise of the Solid State Disk Market

by Zsolt Kerekes, editor - StorageSearch.com

This article lists key technical, product and market milestones from 1976 to 2011.

After decades in "virtual stealth mode", and many false starts and setbacks,
the SSD market is now coming out as an exciting technology which will change
the way in which all computer systems are designed.
Coming of Age for SSDs

A
lthough manufacturers in the industrial controls market, like Square D and Allen-Bradley were using rewritable user removable non volatile solid state storage modules as early as the 1970s, it wasn't till much later that the solid state disk market evolved into a form which we would recognise today. For most of its early life, this technology remained an open secret - mainly used in embedded systems in military applications, or in high performance computer research labs.

There were many false starts with Non Volatile semiconductor technologies which didn't survive.

In the late 1970s - silicon nitride EAROMs (electrically alterable ROMs) were marketed by General Instruments. They had electrically controlled block erase (like later flash memory). The block erase took 100 milli-seconds using a 42V pulse. Read access time was 2 microseconds which was only 4x slower than other types of MOS memory in those days. Unfortunately field use showed that the extrapolated data life of 10 years wouldn't be achieved in practise. As a result many industrial companies like the company I worked for in 1980 stopped using EAROM and switched to battery backed CMOS RAM instead.

1976 - Dataram sold an SSD called BULK CORE which attached to minicomputers from Modular Computer Systems and emulated hard disks made by DEC and Data General. Each chassis held 8x 256k x 18 RAM modules and had a capacity of 2 megabytes.

In 1978 - a gigabyte of RAM SSD would have cost $1 million. Texas Memory Systems introduced a 16 kilobyte RAM-based solid state disk system designed to accelerate field seismic data acquisition for oil companies.

1980 - Dataram marketed an updated version of their BULK CORE SSD for use with DEC PDP-11 and Data General minis.

In the early 1980s - Intel's 1M bit bubble memory created a lot excitement as a new non volatile solid state memory technology. Intel shipped design kits and boards to developers using this technology - which was positioned as a solid state floppy disk. But it failed to be scalable or cost effective. Intel spun off the magnetic division in 1987 to Memtech (who later made flash SSDs) but bubble memory dropped into oblivion.

1985 - Curtis introduced the ROMDISK, the first SSD for the original IBM PC.

In 1987 EMC introduced SSD storage for the mini-computer market, which was the hottest part of the server market at that time. EMC's SSDs were 20x faster than the then available hard disks. But market forces and losses led to EMC exiting the "memory enhancement" business soon after.

1988 - SanDisk founded.

1989 - Adtron developed its first memory card drive for the proprietary memory cards manufactured by Epson and Mitsubishi. These 1st generation memory card drives found applications with companies such as GRiD, HP, and Trimble Navigation.

In 1990 - NEC marketed 5.25" SCSI SSDs using internal battery backed RAM.

In 1991 Digital Equipment Corp marketed the EZ5x family of Solid State Disk accelerators. However, at that time SPARC servers from Sun already ran 2x to 3x faster than DEC's Vax servers (without needing SSDs). And the SPARC servers were 1/2 the price.

In 1993 - Solid Data Systems was founded. The company soon after patented technology for Direct AddressingTM - which maximized SSD performance by translating SCSI addresses directly into DRAM eliminating intermediate delays.

In 1994 - StorageTek documents mention a RAM SSD product called Arctic Fox which had been developed by a company called Amperif Corp, acquired in 1993.

In 1995 - our SPARC Directory listed 2 SSD products aimed at the Sun server market.
  • T8000 - was an 80MB, 10MBps SSD on a single slot SBus card, made by Colorado based CERAM. Units in multiple slots could be chained to appear as a single SSD upto 960M. Performance was 2,000 IOPs.
  • SAM-2000 was a rackmount SSD upto 8GB, with 500MBps internal bandwidth- made by Texas Memory Systems. The transfer rate through the SBus adapter was 22MBps. Other bus interfaces included VMEbus and HIPPI.
In 1995 - EDN magazine called M-Systems' DiskOnChip® - "1994's most innovative product for embedded systems."

In 1996 - ATTO Technology maketed the SiliconDisk II. It was a 5.25" form factor SCSI-3 interface RAM SSD with 64MB to 1.6GB capacity. Throughput was 80MB/s, and performance was 22,000 IOPS.


1997 - in the SSD market

A white paper by Peripheral Concepts listed the main SSD vendors as:- Quantum, Imperial Technology, SEEK Systems, and Solid Data Systems.

Bridgeworks designed a RAM SSD with hard drive backup. Sales Director - David Trossell told me - "It was a little ahead of its time and the company dropped it after poor sales."

Altec ComputerSysteme marketed a range of SSD modules which converted flash memory cards into parallel SCSI flash SSDs.


In 1998 - STORAGEsearch.com published a daily updated online directory of solid state disk vendors - in which Megabyte was shown chipping away at a rock - which remains the current site metaphor used for general SSDs.

In 1999 - BiTMICRO launched an 18GB 3.5" flash SSD.

In November 1999 - the number of market active SSD manufacturers listed on STORAGEsearch.com had reached 11.

In January 2000 - after 8 years featuring editorial about SSDs in our various publications, Curtis became our first SSD advertiser.

In September 2000 - VMIC embedded M-Systems' Diskonchip SSD into Linux single board computers.

In November 2000 - Solid Data Systems published an article - Solid State File-Caching for Performance and Scalability - which discussed the declining performance (versus capacity) in new generations of hard drives - and showed how SSDs could boost the performance of legacy servers and RAID systems by x4.

In June 2001 - Adtron shipped the world's highest capacity 3.5" flash SSD. The S35PC had 14 gigabytes capacity and cost $42,000.

In July 2001 - Cenatek entered the SSD market with the launch of its Rocket Drive - a PCI bus RAM SSD which was designed as a performance accelerator "delivering performance of up to one million transactions per second." The product's designer Jason Caulkins - went on later to become the CTO of Dataram's SSD business.

In Q1 2001 - SSDs were the 18th most popular subject with our readers.

In October 2001 - the number of market active SSD manufacturers listed on STORAGEsearch.com had reached 21.

Texas Memory Systems began running ads on StorageSearch.com to promote its RamSan-210 - which was a 2U RAM SSD - with 32GB capacity, 4x FC ports, 100,000 IOPS and 20 microseconds access times.


2002 - 1st NAS flash SSD




In Q1 2002 - SSDs was the 4th most popular subject with our readers.

In August 2002 - M-Systems and Toshiba announced a collaboration to market a 16MB version of M-Systems' DiskOnChip MLC flash SSD (which later grew to 2GB capacity in 2004.)
In April 2002 the banner ad (below) ran here on StorageSearch.com. 2002 was our 3rd year running SSD ads..
click for more info - banner ad from 2002
In October 2002 - BiTMICRO set a new density record with a 77GB dual ported fibre-channel 3.5" flash SSD.
In November 2002 - Bill Gates, talking about Tablet PC's said:- "There are also a lot of peripherals that need to improve here. ...Eventually even the so-called solid state disks will come along and not only will we have the mechanical disks going down to 1.8 inch but some kind of solid state disk in the next three to four years will be part of different Tablet PCs."

The product shown on the right - from Imperial Technology (which is no longer in business) - is an example of a 3.5" parallel SCSI RAM SSD featured here on StorageSearch.com in June 2002.

In Q4 2002 - we ran our first ad for a NAS SSD. It was the NAS-168F from IEI.
MegaRam-35 solid state disk from Imperial Technology - click for more info
MegaRam-35 - 3.5" SCSI SSD
from Imperial Technology

2003 - terabyte SSDs become commercially available

In February 2003 - Competitors Texas Memory Systems and Imperial Technology announced the world's first terabyte class SSD systems.

The Tera-RamSan, from TMS, provided 2 million IOPS, a 1024 gigabyte capacity, and 128 2-Gbit Fibre Channel links. It required 2 racks and 5000 watts.

The MegaRam-10000, from Imperial, cost $2 million for a 1TB subsystem with 48 fibre channel ports.

In Q1 2003 - SSDs were 2nd most popular subject with our readers..

In May 2003 - Imperial Technology launched the WhatsHot SSD analysis tool.

In Q2 2003 - SSDs were #1 most popular subject with our readers.. That's why we researched and compiled the world's first annual Solid State Disks Buyers Guide in July 2003 which collected together in one convenient document pricing information from across the whole SSD industry. It covered the range of budgets from under $50 up to $2 million and everything in between.
Solid State Disks in VMEbus form factor from BiTMICRO Networks
VMEbus solid state disks
from BiTMICRO Networks
- circa 2003

2004 - StorageSearch.com asks - what do SSD buyers want?

In 2004 StorageSearch.com conducted the world's 1st survey of SSD Buyer buyer preferences. We also published the 1st SSD Buyers Guide which included prices, and the 1st market model estimating the $10 billion / year potential of the SSD market.

In March 2004 - StorageSearch.com reported that SSDs had become the #1 most popular topic with our readers in Q1 2004. At that time there was a 2 to 1 difference in capacity between the highest density 3.5" SSD and HDD drives.

In September 2004 - BiTMICRO announced it was developing iSCSI SSDs. But due to the hyped iSCSI market in 2004 being 10x smaller than analyst predictions - this product was quietly shelved.

In Q3 2004 - a solid state disk manufacturer, Texas Memory Systems, became the #1 company profile viewed by our readers (out of more than 1,000 storage company profiles in September 2004). We also disclosed that the Solid state disks directory (still at #1) got 42% more pageviews than the year ago period.

In October 2004 - STORAGEsearch opened the SSD Survey a 3 month major market research study to learn more about SSD buyer preferences, applications and attitudes. Results from the survey were published in articles in 2005 and detailed findings helped SSD vendors understand the needs of buyers better, and helped them develop marketing plans which worked around the prevailing disinhibitors to product take-up and leverage the enablers cited by buyers in the survey.

Also in October 2004 - BiTMICRO Networks shipped the world's first Ultra320 SCSI flash solid state disk.
low profile, high capacity  3.5" IDE military temperature range solid state disks from Memtech
3.5" low profile IDE
mil temp solid state disks
from Memtech
- 2004
..... In November 2004 - STORAGEsearch published the 2nd annual Solid State Disks Buyers Guide. This listed every type of SSD available in the market by interface type and form factor. It also included a summary of major developments in the SSD market in the preceding year.

In December 2004 - It was revealed that Solid State Disks were the Product Category of the Year 2004 on STORAGEsearch.com based on reader pageviews. The Solid State Disk page was the #1 category (out of more than 70 vertical storage subjects) viewed by readers for 44 of the first 50 weeks in 2004. In previous years - the product category of the year in 2002 and 2003 (2 years running) was SATA. Three of the world's fastest growing storage companies in 2004:- (M-Systems, SimpleTech and Texas Memory Systems) were solid state disks manufacturers.

2005 - Samsung declares SSDs a strategic market




In January 2005 - STORAGEsearch disclosed results of the SSD Survey to strategic oem customers. The results included buyer preferences for form factor and interface, budgetary data and factors which would make it easier for SSD vendors to do more business in future. Selected extracts from the survey results also appeared in articles and editorial.

In March 2005 - SiliconSystems announced that Bell Microproducts would distribute its SSD products in North America. This would greatly simplify the access to this technology for thousands of systems integrators and oems.

In March 2005 - 5 out of the top 10 company profiles viewed by STORAGEsearch.com readers in March were SSD Makers (out of more than 1,000 storage company profiles). Site readership grew 6% compared to the year ago period and pageviews grew by 25%.

In April 2005 - Texas Memory Systems offered the world's first performance related guarantees for SSD products. That they would outperform any competing storage system, or meet the customer's agreed application speedup expectation - or the customer would get their monry back. This approach was founded on market research data from STORAGEsearch.com's Q405 SSD User Survey - which said that users would be more likely to try SSD systems if vendors offered such guarantees.

Solid Access Technologies made the first SSD with a Serial Attached SCSI interface.

SiliconSystems published (what turned out to be) a classic white paper - Increasing Flash SSD Reliability.

In May 2005 - Samsung Electronics announced it was entering the SSD market with 1.8" and 2.5" drives. This is the first time in this phase of the SSD market's development that a multibillion dollar company (Samsung's 2004 revenue was $55.2 billion ) has entered the market.

Also in May 2005 - this was the first time that the term "solid state disk" generated enough volume to show up on the top referring searches to this site.

In June 2005 - M-Systems announced availability of the industry's highest capacity 2.5" SATA SSD with 128 gigabytes of storage. SATA had been identified in STORAGEsearch.com's Q404 market research survey as the #1 most popular interface for future applications. But at this stage in the market's development (Q205) only 10% of SSD vendors (3) actually offered products with this interface.

In July 2005 - Texas Memory Systems launched the industry's first SSDs with a 4Gb/s Fibre Channel interface. The 3U rackmount system offered upto 128-gigabytes capacity and 500,000 random I/Os per second performance.

In August 2005 - SimpleTech acquired Memtech. The acquisition of one SSD company by another has (so far) been a rare occurrence but could become more common in future.

In September 2005 - SimpleTech launched the world's first dual interface SSD. At launch time the Zeus Dual Interface SSD, with both a USB and SATA interface, offered capacities up to 192GB in a 3.5-inch form factor, and sustained read/write rates of 60 MBytes per second.

In November 2005 - STORAGEsearch published a new updated market penetration model for the SSD market called - Why are Most Analysts Wrong About Solid State Disks?

Also in November 2005 - Texas Memory Systems demonstrated the first solid state disk with a native InfiniBand interface at the Supercomputing conference.


2006 - SSD awareness flares into notebook user market




In January 2006 - NextCom became the first notebook maker to qualify flash SSDs* for use in Windows XP, Linux and Solaris notebooks.

In March 2006 - Samsung Electronics started shipping 1.8" 32GB flash SSD drives. Quoting projections from Web-Feet Research, Samsung said it expected that the SSD market would double to $1.3 billion in 2007 and reach $4.5 billion by 2010.

Also in March 2006 - the number of market active SSD manufacturers listed on STORAGEsearch.com had reached 36.

In April 2006 - Solid Access Technologies became the first SSD manufacturer to display end user pricing online for the full range of its SSD products. Previously the volatile nature of memory pricing and fear of price led competition had meant that most SSD oems declined to publish any pricing data. The SSD pricing exclusion zone included their own websites, press releases related to product launches, and even our own SSD Buyers Guide.

In May 2006 - Samsung launched the world's first high volume Windows XP notebook using SSDs.

In June 2006 - SiliconSystems launched its SiliconDrive Secure family which included the widest range of available storage security features in a solid state disk.

In July 2006 - market research company In-Stat predicted that 50% of mobile computers would use SSDs (instead of hard disks) by 2013.

Also in July 2006 - Xiotech announced support for solid state disks as accelerators in its Magnitude 3D 3000 virtual storage systems - making it the first Fibre channel SAN switch maker to support SSD technology.

In August 2006 - the number of market active SSD manufacturers listed on STORAGEsearch.com had reached 41.

DV Nation became the first US reseller to market SSDs online aimed at consumers and SMBs.

In September 2006 - Samsung Electronics announced first working prototypes of PRAM - Phase-change Random Access Memory. This is a new non-volatile RAM technology. Samsung said PRAM is expected to replace high density NOR flash within the next decade

Also in September 2006 - the growth of market interest in SSDs was revealed by STORAGEsearch.com's web statistics. Pageviews on our main SSD page increased 50% in September compared to the year before period, even though readership had only grown by 10%. The pageview growth happened despite the fact that the SSD page had slipped down to #3 (out of hundreds of storage categories.) This indicates a concentrated shift by readers towards the hottest subjects that matter most to their future plans. At the same time a greater proportion of the most popular storage articles were about SSDs.

Also in September 2006 - Broadbus was acquired by Motorola.

In October 2006 - SimpleTech acquired UK SSD maker Gnutek.

In November 2006 - Microsoft announced business availability of its new Vista operating system - the first PC market OS which included SSD-aware support and native SSD cache management.

Also in November 2006 - SimpleTech demonstrated the first single chip SSD with USB or IDE interface. The chip is available with upto 4GB capacity.

Also in November 2006 - SanDisk acquired M-Systems which had been the fastest growing storage company in 2004.

In December 2006 - Microsoft published an article:- Windows PC Accelerators - which described in detail how the recently launched Windows Vista OS supports solid state disks.

Also in December 2006 - Advanced Media entered the SSD market taking the total number of SSD manufacturers listed on STORAGEsearch.com to 44 - which is 4 times as many as in 1999.


SSD Market History - 2007

I called 2007 - the "Year of SSD Revolutions".

This was the year in which 2.5" and 3.5" flash SSDs from Mtron and Memoright broke away from the me-too performance pack - and showed that single flash SSD drives in traditional HDD form factors could economically challenge the R/W throughput and random IOPs of the fastest enterprise hard drives.

Meanwhile rackmount flash SSDs from EasyCo (array of COTS SSDs) and Texas Memory Systems (proprietary flash array) showed that flash SSDs could replace some market niches previously held by RAM SSDs - at much lower cost and without worrying about wear-out.

Fears and myths about endurance had in earlier years precluded flash as a serious contender in high R/W applications. And although those problems would reoccur - with good reasons - in later phases of the market - SLC was a safe technology choice in server apps - provided the controller architecture was designed correctly.


SSD Market History - 2008

Year of the SSD Centurians. This is the year which the number of SSD oems passed 100 companies, and in the server market fast flash SSDs broke the asymmetric R/W IOPS barrier!


SSD Market History - 2009

I explained why I thought 2009 would go down in history as the Year of SSD Market Confusion. This is the year in which search volume for PCIe SSDs surpassed that for any other SSD form factor - knocking 2.5" SSDs off the #1 slot.

It was also the year that flash SSDs reached the same storage density as hard drives in the same form factor.


SSD Market History - 2010


As 2010 was about to dawn I explained why I thought this would be seen as the start of the SSD market bubble. This was the first year that SSD market revenue reached billions of dollars.

2010 1st quarter - among other things...
  • Fusion-io (the #1 company in the quarterly top 10 SSD companies list) announced 300% annual revenue growth - thereby confirming that its New Dynasty approach to the market was getting a positive reaction to those with budgets and the company was not simply a favorite with editors and analysts.
  • ioSafe launched the ioSafe Solo SSD - an ultra rugged USB / eSATA external flash SSD with upto 256GB capacity ($1,250) designed to provide data protection against disasters such as fire, flood, and building collapse. At this stage of the SSD market development less than 3 companies had talked seriously about the subject of using SSDs as backup. It would be several years later before that market emerged with a strong identity and became a billion dollar market in its own right.
2010 2nd quarter - among other things...
  • Anobit announced it is sampling SSDs based on its patented Memory Signal Processing technology which provide 20x improvement in operational life for MLC SSDs in high IOPS server environments. This guarantees drive write endurance of 10 full disk writes per day, for 5 years.
2010 3rd quarter - among other things...
  • Foremay announced it is shipping 2TB 3.5" and 1TB 2.5" SATA flash SSDs in its EC188 M-series model V product range. R/W speeds are up to 200MB/s. ECC is 24-bit. The SSDs are bootable and support all major operating systems.
  • NVELO launched Dataplex - a software product aimed at PC oems - which provides SSD ASAP functionality inside a notebook. Dataplex said it will begin shipping from select Tier 1 PC OEMs in 2011.
  • SanDisk announced that NDS (a tv set top box designer with with over 30 million DVR units deployed) has successfully has designed SanDisk SSDs into a new range of lower cost set-top DVRs. SanDisk asserted that SSDs are cheaper than HDDs in entry level DVRs
2010 4th quarter - among other things...
  • Samsung said it is shipping 200GB 3.5" SATA SLC SSDs to EMC. Sequential R/W speeds are 260MB/s and 245MB/s respectively. R/W IOPS are 47,000 and 29,000. The new Samsung SSDs have an 'end-to-end data integrity' function and encryption.



SSD Market History - 2011 - year of the FIO IPO

Business activity in the SSD market was energized by the realization that SSD companies were worth a lot of money. Initially indicated by the valuation of Fusion-io's IPO in the 1st half of the year - a spate of acquisitions of SSD controller companies later in the year revealed that the storage industry had great expectations for the future size of the SSD market.

among other things... here were the main highlights
  • January 2011 - SandForce disclosed that their SSD controllers perform real-time compression and dedupe inside the chip as part of their housekeeping routines.
  • March 2011 - OCZ acquired Indilinx for for approximately $32 million. WD announced it will acquire Hitachi GST for approximately $4.3 billion. Fusion-io announced it had filed with the SEC for a proposed IPO. When this went ahead - in the following quarter - the company's market cap was nearly $2.5 billion. That created a lot of excitement and confidence in other enterprise SSD companies who were thinking about what their own private companies might be worth.
  • June 2011 - FlashSoft launched its first product - software which enables enterprise flash to be used as a cost-effective, server-tier computing resource (ASAP functionality in software) which is available for free evaluation through a 30-day "Try Before You Buy" program.
  • July 2011 - OCZ is sampling a new dual core ARM based SSD controller for 6Gbps SATA SSDs which can deliver upto 500MB/s sequential throughput and 200 mega transfers per second. The Indilinx Everest platform supports up to 1x nm NAND Flash with 1, 2, or 3 bits per cell, has 70 bits of BCH ECC per sector, end to end data protection, fast boot options (50% faster than competing SSDs) and enhanced power fail protection. The new platform - supports 1TB flash capacity and has a 400MHz DDR3 DRAM cache interface with support for up to 512MB.
  • August 2011 - Fusion-io announced that it has entered into a definitive agreement to acquire IO Turbine for approximately $95 million. SANRAD introduced the industry's 1st front loadable PCIe flash SSD accelerators as options in its V-Switch storage appliances .
  • September 2011 - Anobit announced it is sampling the fastest (yet) 2.5" SATA SSDs based on its own controller design. The new Genesis SSDs (upto 400GB) delivers up to 70,000/40,000 IOPS (4K block size) and 510 MB/s sequential read/write with non-compressible data using 2xnm MLC NAND. Anobit says its patented Memory Signal Processing technology elevates MLC endurance from 3,000 write cycles to over 50,000.
  • October 2011 - LSI announced a definitive agreement to acquire SandForce for approximately $370 million.
  • December 2011 - Apple acquired Anobit for a sum thought to be in the range $400 to $500 million.
what happened next?

SSD news - gives you a summary of the past month.

The SSD Buyers Guide - lists key milestones in the past 6 months upto and including November 2011.
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the SSD story - market survival of the fittest?
The emerging size of the flash SSD market as you see it today was by no means inevitable. It owes a lot to 3 competing storage media competitors which failed to evolve fast enough in the Darwinian jungle of the storage market in the past decade.

One of these 3 contenders is definitely on the road to extinction - but could one of the other 2 still emerge to threaten flash SSDs?

The article - SSD's past phantom demons explores the latent market threats which hovered around the flash SSD market in the past decade. They seemed real and solid enough at the time.
SSD past phantom demons image - click to read the article Getting a realistic perspective of flash SSD's past demons (which seemed very threatening at the time) may help you better judge the so-called "new" generation of nv memory contenders - which are also discussed in the article. ...read the article
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TMS's founder writes about 20 years of DoD SSDs
Editor:- September 20, 2010 - Holly Frost founder of Texas Memory Systems has written a paper (pdf) which describes how variants of the company's newer SSDs like the RamSan-630 have been used recently by the US DoD and Intelligence Community.

In another article he describes some features of their 1st DoD SSD in 1988. The company launched its 1st commercial enterprise SSDs in 2001 - but has continued evolving its defense based array processing capabilities.

Later:- in December 2011 - I talked to Holly Frost - who says the SSD market is the most exciting place to be working - about a wide range of subjects related to SSD design and the SSD market.



.
Virident FlashMAX.  - click for more info Predictable, industry-leading PCIe SSD performance.
Scales across diverse workloads, data sets,
and sustains over time.
Learn more about - Virident FlashMAX

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Where does all the money go? - inside SSD pricing
SSDs are among the most expensive (and complex) computer hardware products you will ever buy and understanding the factors which determine SSD costs is often a confusing and irritating process... ...which is not made any easier when market prices for apparently identical capacity SSDs can vary more than 100x to 1!
Clarifying SSD Pricing - where does all the money go? - click to read the article Why is that? There are good reasons for these cost differences. But more expensive isn't always better for you. To find out what goes into the price - and whether you need it - ...read the article
.
The History Of Solid State Memory Storage Devices (pdf)
This is a guide written by ViON and accurately sums up one of the problems which faced SSD accelerator makers from the late 1980s to mid 1990s period until FC SANs got established.

Here's an extract...

"Over time many other vendors have entered, and left the business of providing solid state storage systems. Solid state developed a reputation of being really great, if you could afford it. This was due to an inherent flaw in the basic design theory. In short, the flaw arises from the fact that while the storage mechanism of a solid state device is fast, the interfaces required to connect to a host system were not fast enough to take advantage of the performance potential.

"During this timeframe (and continuing to the present time) most solid state systems employ slow SCSI connections. During the 1980s, 1990s and into the 2000s, SCSI was a slow interface and could sustain data transfer rates of only 40 to 80 MB per second. At these speeds, host computers could not really realize the benefits necessary to capitalize on the very high initial investment solid state storage is expensive!"
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when did it become clear that SSDs would be a huge market?
Editor:- SSDs have been listed in the buyers guides I've published since 1992. And in 1998 - I published the world's 1st continuously updated directory of SSD oems (the url of which is now our main SSD news page).

By talking to people in the SSD market and in processor chip companies (as part of my SPARC market acceleration work) in the late 1990s and early 2000s I guessed that SSDs had the potential to become an economic mainstream solution (instead of an expensive niche) to counter the flattening of the peak performance growth curve in enterprise CPUs.

But how big would that SSD market be?

When I started talking to enterprise SSD companies about my market models in 2003 (at that time "enterprise SSD" was synonymous with "RAM SSD") they were initially skeptical. Each SSD company was only seeing a small part of the market. But my SSD pages were acting as a focus point for all vendors and most users in the industry. It was easy for me to get an overview picture which no one else was in a position to see.

I talked to many SSD company founders at that time - explaining my ideas, learning more about what their technologies could do. And they told me about customer success stories which their customers didn't want to publicize - because it would give their customers' competitors too many insights into how they had solved strategic business problems using SSDs.

As a consensus view started to emerge from these many 1 on 1s - some SSD companies (including some in their early years of stealth mode) adapted their business plans around the concept of a greatly expanded SSD market future.

A few years later - in 2005 - I published a new version of my SSD market penetration model which looked at all the possible market segments for SSDs instead of just the enterprise. That model was precipitated by the steep dive in flash memory pricing which meant that flash SSDs would soon be 100x cheaper than just a few years before.

Marketers in flash SSD companies liked the new model even better. And were happy to tell me privately how useful it was. They even started to quote from it - although by the time the text had made it into their sales collaterals and web sites the original attribution was mostly lost.

Where are we now?

At the start of 2010 - I called it - Year of SSD market bubble.

And I predicted 2011 - would be Year of Reality Checks for SSD Makers
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what will set the tone of the SSD market in 2012?
You don't have to wait another year to find out.
2012 SSD market theme tune It's already clear that the SSD market in 2012 will be humming to the rhythm of a new tune. ...read the article
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SSD news
SSD videos
SSD education
What's an SSD?
SSD Bookmarks
the Fastest SSDs
the SSD Heresies
the SSD Buyers Guide
SSD Jargon Explained
SSD Reliability Papers
Tuning SANs with SSDs
After SSDs... What Next?
Flash SSDs / RAM SSDs
2.5" SSD market - key facts
the Top 10 SSD Companies
this way to the petabyte SSD
SSDs - the big market picture
Introducing the 1" SSD Market
Imprinting the brain of the SSD
Increasing Flash SSD Reliability
animal brands in the SSD market
Why I Tire of "Tier Zero Storage"
Data Recovery from Flash SSDs?
RAM Cache Ratios in flash SSDs
Hard way ahead for hard drives?
2010 - 1st Fizz in the SSD Bubble?
What's the best / cheapest PC SSD?
Can you trust your flash SSD specs?
Is the SSD Market Recession-Proof?
Branding Strategies in the SSD Market
3 Easy Ways to Enter the SSD Market
2009 - Year of SSD Market Confusion
Encryption - impacts in notebook SSDs
35 Years of SSDs - SSD Market History
Overview of the Notebook SSD Market
Why Seagate will Fail the SSD Challenge
Are MLC SSDs Safe in Enterprise Apps?
the Problem with Write IOPS - in flash SSDs
SSD Myths and Legends - "write endurance"
why the notebook SSD crystal ball is still murky
Market Trends in the Rackmount SSD Market
Data Integrity Challenges in flash SSD Design
RAM SSDs versus Flash SSDs - which is Best?
Flash Memory vs. Hard Disks - Which Will Win?
How Bad is - Choosing the Wrong SSD Supplier?
Using SSDs to Boost Legacy RAID Performance
3.5" Terabyte SSDs with Gigabyte / S Performance
Hybrid Storage Drives - winners, losers and maybes
Flash vs DRAM Price Projections - for SSD Buyers
War of the Disks: Hard Disk Drives vs. Flash SSDs
SSDs Pushing the Envelope in Blade Server Design
Z's Laws - Predicting Future Flash SSD Performance
Why Consumers Can Expect More Flaky Flash SSDs!
Clarifying SSD Pricing - where does all the money go?
Can you believe the word "reliability" in a 2.5" SSD ad?
Fast Purge flash SSDs - when "Rugged SSDs" won't do the job
Calling for an End to Unrealistic SSD vs HDD IOPS Comparisons
the Most Popular Products on StorageSearch.com - (2007 to 2010)
Legacy versus New Dynasty - a new way of looking at Enterprise SSDs
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The single big idea about SSD acceleration is that it can give you the same performance increase as doubling or trebling your processor clock speed! In datacenters that means faster applications and budget saving by deploying less enterprise servers. In notebooks it means better performance and longer unplugged.. ...SSD Market Adoption model
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flash storage in notebooks predated SSDs
Timeline Correction

I originally stated that - in January 2006 - NextCom became the first notebook maker to qualify flash SSDs*.

I later added the note "for use in Windows XP, Linux and Solaris notebooks."

Thanks to Robin Harris, editor StorageMojo.com for this email note (April 19, 2006).

"The original HP Omnibook 300 offered a PCMCIA flash disk as a several hundred dollar option ($400?) back in (I think) 1993.

"I know because I bought it and used one for years. The option had 10MB of capacity and HP packaged in a compression utility that automatically compressed everything on the flash card, so the effective capacity was 20MB.

"The real benefit wasn't weight, as the 300 weighed in at 2.9lbs with or without a hard disk. The win was battery life - which went to 10 hours with the SSD from about 3-4 hours with the HDD.

"With an instant-on feature that really worked, and a decent PDA and terminal emulation, built in Word & Excel (to which I added Powerpoint) I had a very solid, unfussy machine that I only had to charge every few days. Lived with it daily for 5 years until I had to give it up because it would no longer do what I needed."

Editor:- strictly speaking the Omnibook drive wasn't an SSD, because it didn't include wear-leveling. But it was an early example of flash replacing hard disk storage in a notebook style product.
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Notes from SSD market history

The DiskOnChip shown below - from M-Systems
(no longer in business) - was the 1st "SSD chip" ad
featured on StorageSearch.com.

It ran here from April 2004 to February 2006.
DiskOnChip family from M-Systems
DiskOnChip® - flash solid state disks
upto 2G bytes from M-Systems
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sugaring MLC for the enterprise
When flash SSDs started to be used as enterprise server accelerators in 2004 - competing RAM SSD makers said flash wasn't reliable enough.

RAM SSDs had been used for server speedups since 1976 - and in 2004 they owned the enterprise market. (Before 2004 - flash SSDs weren't fast enough and had mostly been used as rugged storage in the military and industrial markets - and in space constrained civilian products such as smartphones.)

By 2007 it was clear that the endurance of SLC flash was more than good enough to survive in high IOPS server caches. And in the ensuing years the debate about enterprise flash SSDs shifted to MLC - because when systems integrators put early cheap consumer grade SSDs into arrays - guess what happened? They burned out within a few months - exactly as predicted.

Since 2009 new controller technologies and the combined market experience of enterprise MLC pioneers like Fusion-io and SandForce have demonstrated that with the right management - MLC can survive in most (but still not all) fast SSDs.

Now as we head into 1X nanometer flash generations new technical challenges are arising and MLC SSD makers disagree about which is the best way to implement enterprise MLC SSDs.

Which type of so called "enterprise MLC" is best? Can you believe the contradictory marketing claims? Can you even understand the arguments? (Probably not.)

And that's why marketing is going to play a bigger part in the next round of enterprise SSD wars as SSD companies wave their wands and reveal more about the magic inside their SSD engines to audiences who don't really understand half of what they're being told.
click to read article Unlike the Cola Wars - you can't take the risk of a bad enterprise MLC SSD taste test. ...read the article
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Genesis of the Serial Attached SCSI SSD Market
The SAS SSD market was the slowest part of the SSD market to take off - in the post "SSD awareness" era.

And for many years there were only 1 or 2 vendors in the market.

One flash SSD oem (Adtron) had even said publicly in 2007 they couldn't see the need for SAS SSDs at all - because the leap in performance going from hard drives to SATA flash SSDs was already so great - that the marginal difference of SAS wouldn't be worthwhile.

Here's the timeline

November 2001 - Serial Attached SCSI was proposed as a new interface. StorageSearch.com became the 1st publisher to set up a dedicated directory for SAS storage.

January 2005 - the SSD buyers survey showed SAS SSDs as the 8th most desirable SSD interface to meet buyers' future needs. The #1 on this list (with 5x as many responders saying they would use it) was SATA SSDs - although at the time of the survey - neither type of product actually existed.

April 2005 - Solid Access Technologies made the first SSD with a SAS interface. It was a rackmount RAM SSD.

August 2007 - STEC announced it was designing a 3.5" SAS SSD.

December 2008 - Hitachi and Intel announced they were jointly designing a new range of high IOPS flash SSDs with SAS interfaces - expected to ship in Q1 2010.

January 2009 - As the number of oems talking about SAS SSDs headed towards double digits - StorageSearch.com launched a dedicated directory page for SAS SSDs. The SAS SSD timeline continues on that page right up to the present day with SAS SSD news.
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Fusion-io fast SSDs - click for more info
world's fastest production PCIe SSD
from Fusion-io
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Past editions of the Top SSD Companies

Top 20 SSD OEMs - 2011 Q2

Pliant made its first appearance at the top 10 end of the list - in the same quarter in which it got acquired.




Top 20 SSD OEMs - 2011 Q1

Kove entered the list for the first time.




Top 20 SSD OEMs - 2010 Q4

SMART and LSI entered the list for the first time.




Top 20 SSD OEMs - 2010 Q3

as the list was expanded to 20 SSD companies - readers got better visibility of the changing rankings for companies like Pliant and Seagate.




Top 10 SSD OEMs - 2010 Q2

OCZ entered the list for the first time.




Top 10 SSD OEMs - 2010 Q1

Micron and PhotoFast entered the list for the first time.




Top 10 SSD OEMs - 2009 Q4

Fusion-io unveiled details of a very fast PCIe form factor, InfiniBand SSD for "government customers" and revealed that Samsung had become an investor.




Top 10 SSD OEMs - 2009 Q3

StorageSearch.com disclosed that more PCIe SSDs had passed 2.5" SSDs in reader search popularity.

"This is a tsunami warning event for SSD vendors in the enterprise server acceleration market" said editor Zsolt Kerekes in a news alert September 24, 2009.

Foremay entered the list for the first time.




Top 10 SSD OEMs - 2009 Q2

SandForce entered the list for the first time. First appearance of a company whose primary business was designing SSD controllers.



Top 10 SSD OEMs - 2009 Q1

Fusion-io was #1 - announced deal with HP and coming on-board of - Steve Wozniak. PureSilicon entered the list for the first time on news it was sampling the world's first standard height terabyte 2.5" SSD. RunCore entered the list for the first time.




Top 10 SSD OEMs - 2008 Q4

Intel entered the list for the first time.




Top 10 SSD OEMs - 2008 Q3

Fusion-io entered the list for the first time.




Top 10 SSD OEMs - 2008 Q2

Memoright was #1 having shipped the fastest 2.5" SATA flash SSD family available during most of this quarter.




Top 10 SSD OEMs - 2008 Q1

STEC said it would be supplying its SSDs on an "exclusive" basis for use in EMC's Symmetrix DMX-4 following a disasterous revenue quarter. Toshiba entered the list for the first time.




Top 10 SSD OEMs - 2007 Q4

BiTMICRO was #1. Memoright entered the list for the first time.




Top 10 SSD OEMs - 2007 Q3

SanDisk was #1. Violin Memory entered the list for the first time.




Top 10 SSD OEMs - 2007 Q2

STEC was #1. 8 out of the top 10 made HDD form factor SSDs. SiliconSystems received a patent for its PowerArmor technology.