|
The Customer Respect Group is an international research and
consulting firm that uses its Customer Respect Index (CRI™) to help
companies improve their treatment of customers online. It provides leadership in
the objective and scientific measurement of a customer's online experience. Many
of the largest U.S. companies have already adopted the CRI methodology to
improve online customer satisfaction and loyalty. The Customer Respect Group is
headquartered in metropolitan Boston. For additional information, visit
www.customerrespect.com, call 978-380-6128 or e-mail info@customerrespect.com.
- editor's comments:- in
2003 we published
a press release from the Customer Respect Group which looked at the web sites of
the top 1,000 computer vendors - and rated
HP #1.
From time to
time the company publishes reports analyzing how high tech companies treat
online customers looking for support. The most recent example I could find was
for 2008.
|
|
Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $200 billion
in 2008, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
 | |
