| leading the way to the new
|With over 3,000 SSD related articles on
StorageSearch.com it can sometimes be hard knowing where to look next...|
About the publisher - 23
years of enterprise guides
- home page - unlike many other
sites - our home page is also the place where many new SSD articles begin.
endurance - this is the "forever war" in the flash SSD market -
managing flash endurance.
- the Top SSD
Companies - ranked by search volume. This quarterly series (now in its 8th
annual season) has proved to be a reliable advance predictor of important
- SSD news - gives
you a real-time view of the whole SSD market from chips to cabinets.
market history - If you're new to the market it provides a clue to how much
things have changed - and how fast (or how slowly).
- PCIe SSDs
- lists oems who market PCIe SSDs, and news and market commentary.
Channel SSDs - news and articles about low latency flash DIMM SSDs
changed in SSD year 2013? - the big SSD ideas to assimilate and the big SSD
ideas to forget in 2013.
- the Fastest SSDs
- in each form factor.
- flash wars
in the enterprise - summarizes the key technology changes in the
enterprise flash SSD market from SLC, MLC, eMLC, TLC, XLC etc during the past
- SSD controllers &
IP - this is a directory of merchant market SSD controller chip technology
- 3.5" SSDs
- this historical article gives you examples of popular 3.5" SSDs going
back to the first such products in the market.
- VCs in SSDs and
storage - news and articles related to investing in SSD companies.
- RAM SSDs -
articles and news. (Includes PCIe accessible shared fabric RAM systems.)
- SSD jargon -
Little words have big meanings.
- SSD market
analysts this filtered list is a recommended resource for all those
people who need paid-for custom reports and detailed SSD market help.
- SSD software
- news and articles related to enterprise SSD software.
- hard drives - from an
SSD perspective - chronicles the last gasp years and historic anecodotes
from the HDD market - as it reluctantly retires in favor of SSDs.
SSD sudden power loss - this article surveys SSD power down management
across all the SSD architecture types in the market today. Power cycling
induced faults kill more SSDs in real life than endurance ever did. But SSD
PSU management topology is rarely mentioned in most SSD datasheets.
- what's the state of
DWPD? - endurance in industry leading enterprise SSDs
- SAS SSDs -
includes a timeline of the SAS SSD market - and lists significant vendors.
- Data Recovery for
flash SSDs - articles and news.
- SSD Pricing -
where does all the money go? - Also includes historic SSD price data.
- military SSDs -
news and directory about defence related SSDs and storage.
- what's so different
about the design of Fusion-io's PCIe SSDs?
Availability SSDs - article and directory about fault tolerant enterprise
market history - archived news and history on StorageSearch.com
do enterprise SSD users want? - was a previous home page blog.
- SSD ASAPs news
- auto-tiering, auto-caching SSD accelerator appliances, hybrid arrays and
- 1.0" and
BGA SSDs - including SSDs on a chip.
- market research -
directory and news related to selected storage and SSD market research
SSDs - news and articles with special relevance to the rackmount SSD
SSDs - articles and directory
- SSD Security -
news and articles.
SSD capacity - the iceberg syndrome - when comparing flash SSDs - the usable
capacity is not always equal!
- FC SAN - news and
- Where are
we now with SSD software? - and how did we get into this mess?
SSD articles on StorageSearch.com - this is the article you're seeing now.
- 2.5" SSDs
- top level guide to guides.
- flash and other nv
memory - basic overview, news and articles.
- this way to the
Petabyte SSD - Timeline and analysis of the bulk storage SSD market.
- SSD videos - a
handful of selected video content.
- 3 Easy Ways to
Enter the SSD Market - Nowadays it seems like everyone wants to get into
the SSD market. Also includes a list of acquired SSD companies.
- SSD Reliability
- classic articles.
- Data Integrity
Challenges in flash SSD Design - classic guide to ECC etc in SSDs.
you trust SSD market data? - was a previous home page blog.
flash care management IP (including DSP) for SSDs - what is it? and who
- how fast can
your SSD run backwards? - 11 Key Symmetries in SSD design - what they are
and why you need to know.
- the problem
with Write IOPS in flash SSDs - this classic article helps you understand
why all SSD benchmarks incorrectly suggest you're going to get much higher
performance from some types of flash SSDs than you will see in your
- bad block
management in flash SSDs - The SSD market isn't a democracy. All SSDs are
not created equal.
Storage Drives - articles and market reports.
- my SSD care scheme is
the best - competing claims to better flash care.
SSDs - the Survive and Thrive Guide - some simple rules for the enterprise
PCIe SSDs? - what will change when the new market with NVMe, SATAe
SSDs etc gets underway?
- an introduction to
enterprise SSD market silos - 7 ways to classify where all SSDs
will fit in the pure SSD datacenter
- Why size
matters in SSD controller architecture - the size of the controller model
(how many flash chips it can manage) predetermines the limits of reliability,
performance and cost.
|3 recent articles here on StorageSearch.com
those who tweet loudest|
February 18, 2015 - Re the visibility seeking marketing activities of
enterprise storage companies - I found much to agree with in a recent blog -
Storage Array Industry Social Landscape - by Don Jennings,
Senior VP - Lois Paul & Partners
(a storage industry proven
other things Don says "not many of the storage companies in our analysis
have clear content strategies to provide information and value to their
followers. This is especially true on YouTube, where these companies are rarely
posting anything other than product-usage videos. We also dont see any of them
engaging with industry media and influencers..."
output from Don's article is that he ranks 5 companies in the
hybrid storage array
market - based on the noise level and following they have achieved on
The companies (in alphabetic order) are:-
aside for the moment any reservations you might have about the validity of
using social media as a significant enough comparative measure for enterprise
companies - Don comes up with some interesting statistics for each company
about the level of its followers, tweets etc.
And by that measure
Nimble comes out top of his list. ...read
Editor's comments:- As with any measurement
- you have to ask questions like
- why has this method been chosen? Is it simply convenience?
In this case - the agenda is
clear enough - Don's company LPP is in the media business - and some companies
are clearly more noisy (and better understood) than others in "editorial
- And how valid does such a ranking carry over into other interpretations?
etc - such as future business outcomes.
If your company isn't doing well enough in the
social media blare - then maybe you should change your agency.
devil's advocate counter argument to that might be to say that a single well
designed ad can take a company positioning message to more targeted people than
all the people who see a vendor's tweets and blogs in a year. And every day I
see companies in this industry who lack the confidence to invest in themselves
in an advertising context - preferring instead to cast their fortunes on the
winds of the media lottery newswires.
And another counter argument is
that not all important relationships and engagements are as visible as you
might think on social media. Why should they be - if there are pre-existing or
better ways in which the parties in the same mutual interest segment can
For example - I've been talking to Don Jennings regularly
about his storage industry customers since June 2003 - but (at the time of
writing this) we aren't 1st level contacts on linkedin.
And a lot of
the people I talk to about weighty matters in the SSD market would be horrified
by the idea of others knowing what they're thinking about. I'm not saying
that one private communication is worth ten tweets - but if it's about about a
new business plan - or the order from your biggest customer - it can be worth
On the other hand. Social media may be the only independent
(non financial and non technical) way you can rank some of the companies
you're interested in. As only 1 of the 5 companies above - for example - has got
high enough in the search noise level to appear in the
Top SSD Companies.