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With over 3,000 SSD related articles on StorageSearch.com it can sometimes be hard knowing where to look next...
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the top 50 SSD articles on StorageSearch.com - in Q4 2014

  1. home page - unlike many other sites - our home page is also the place where many new SSD articles begin.
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  2. SSD endurance - this is the "forever war" in the flash SSD market - managing flash endurance.
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  3. the Top SSD Companies - ranked by search volume. This quarterly series (now in its 8th annual season) has proved to be a reliable advance predictor of important market changes.
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  4. SSD news - gives you a real-time view of the whole SSD market from chips to cabinets.
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  5. SSD market history - If you're new to the market it provides a clue to how much things have changed - and how fast (or how slowly).
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  6. PCIe SSDs - lists oems who market PCIe SSDs, and news and market commentary.
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  7. Memory Channel SSDs - news and articles about low latency flash DIMM SSDs
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  8. what changed in SSD year 2013? - the big SSD ideas to assimilate and the big SSD ideas to forget in 2013.
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  9. the Fastest SSDs - in each form factor.
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  10. flash wars in the enterprise - summarizes the key technology changes in the enterprise flash SSD market from SLC, MLC, eMLC, TLC, XLC etc during the past 10 years.
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  11. SSD controllers & IP - this is a directory of merchant market SSD controller chip technology providers.
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  12. 3.5" SSDs - this historical article gives you examples of popular 3.5" SSDs going back to the first such products in the market.
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  13. VCs in SSDs and storage - news and articles related to investing in SSD companies.
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  14. RAM SSDs - articles and news. (Includes PCIe accessible shared fabric RAM systems.)
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  15. SSD jargon - Little words have big meanings.
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  16. SSD market analysts this filtered list is a recommended resource for all those people who need paid-for custom reports and detailed SSD market help.
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  17. SSD software - news and articles related to enterprise SSD software.
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  18. hard drives - from an SSD perspective - chronicles the last gasp years and historic anecodotes from the HDD market - as it reluctantly retires in favor of SSDs.
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  19. Surviving SSD sudden power loss - this article surveys SSD power down management across all the SSD architecture types in the market today. Power cycling induced faults kill more SSDs in real life than endurance ever did. But SSD PSU management topology is rarely mentioned in most SSD datasheets.
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  20. what's the state of DWPD? - endurance in industry leading enterprise SSDs
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  21. SAS SSDs - includes a timeline of the SAS SSD market - and lists significant vendors.
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  22. Data Recovery for flash SSDs - articles and news.
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  23. SSD Pricing - where does all the money go? - Also includes historic SSD price data.
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  24. military SSDs - news and directory about defence related SSDs and storage.
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  25. what's so different about the design of Fusion-io's PCIe SSDs?
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  26. High Availability SSDs - article and directory about fault tolerant enterprise SSD systems.
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  27. storage market history - archived news and history on StorageSearch.com
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  28. what do enterprise SSD users want? - was a previous home page blog.
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  29. SSD ASAPs news - auto-tiering, auto-caching SSD accelerator appliances, hybrid arrays and software.
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  30. 1.0" and BGA SSDs - including SSDs on a chip.
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  31. market research - directory and news related to selected storage and SSD market research
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  32. rackmount SSDs - news and articles with special relevance to the rackmount SSD market.
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  33. industrial SSDs - articles and directory
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  34. SSD Security - news and articles.
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  35. flash SSD capacity - the iceberg syndrome - when comparing flash SSDs - the usable capacity is not always equal!
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  36. FC SAN - news and historic articles.
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  37. Where are we now with SSD software? - and how did we get into this mess?
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  38. Popular SSD articles on StorageSearch.com - this is the article you're seeing now.
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  39. 2.5" SSDs - top level guide to guides.
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  40. flash and other nv memory - basic overview, news and articles.
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  41. this way to the Petabyte SSD - Timeline and analysis of the bulk storage SSD market.
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  42. SSD videos - a handful of selected video content.
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  43. 3 Easy Ways to Enter the SSD Market - Nowadays it seems like everyone wants to get into the SSD market. Also includes a list of acquired SSD companies.
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  44. SSD Reliability - classic articles.
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  45. Data Integrity Challenges in flash SSD Design - classic guide to ECC etc in SSDs.
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  46. Can you trust SSD market data? - was a previous home page blog.
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  47. Adaptive flash care management IP (including DSP) for SSDs - what is it? and who does it?
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  48. how fast can your SSD run backwards? - 11 Key Symmetries in SSD design - what they are and why you need to know.
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  49. the problem with Write IOPS in flash SSDs - this classic article helps you understand why all SSD benchmarks incorrectly suggest you're going to get much higher performance from some types of flash SSDs than you will see in your application..
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  50. bad block management in flash SSDs - The SSD market isn't a democracy. All SSDs are not created equal.
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  51. Hybrid Storage Drives - articles and market reports.
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  52. my SSD care scheme is the best - competing claims to better flash care.
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  53. Enterprise SSDs - the Survive and Thrive Guide - some simple rules for the enterprise SSD jungle.
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  54. 2.5" PCIe SSDs? - what will change when the new market with NVMe, SATAe SSDs etc gets underway?
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  55. an introduction to enterprise SSD market silos - 7 ways to classify where all SSDs will fit in the pure SSD datacenter
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  56. Why size matters in SSD controller architecture - the size of the controller model (how many flash chips it can manage) predetermines the limits of reliability, performance and cost.
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those who tweet loudest
those who tweet loudest in hybrid storage arrays imageEditor:- February 18, 2015 - Re the visibility seeking marketing activities of enterprise storage companies - I found much to agree with in a recent blog - Hybrid Storage Array Industry Social Landscape - by Don Jennings, Senior VP - Lois Paul & Partners (a storage industry proven PR).

Among other things Don says "not many of the storage companies in our analysis have clear content strategies to provide information and value to their followers. This is especially true on YouTube, where these companies are rarely posting anything other than product-usage videos. We also dont see any of them engaging with industry media and influencers..."

The essential output from Don's article is that he ranks 5 companies in the hybrid storage array market - based on the noise level and following they have achieved on social media.

The companies (in alphabetic order) are:- Avere, Nimble, Tegile, Tintri and XIO.

Setting aside for the moment any reservations you might have about the validity of using social media as a significant enough comparative measure for enterprise companies - Don comes up with some interesting statistics for each company about the level of its followers, tweets etc.

And by that measure Nimble comes out top of his list. ...read the article

Editor's comments:- As with any measurement - you have to ask questions like
  • why has this method been chosen? Is it simply convenience?
  • And how valid does such a ranking carry over into other interpretations? etc - such as future business outcomes.
In this case - the agenda is clear enough - Don's company LPP is in the media business - and some companies are clearly more noisy (and better understood) than others in "editorial like" contexts.

If your company isn't doing well enough in the social media blare - then maybe you should change your agency.

A devil's advocate counter argument to that might be to say that a single well designed ad can take a company positioning message to more targeted people than all the people who see a vendor's tweets and blogs in a year. And every day I see companies in this industry who lack the confidence to invest in themselves in an advertising context - preferring instead to cast their fortunes on the winds of the media lottery newswires.

And another counter argument is that not all important relationships and engagements are as visible as you might think on social media. Why should they be - if there are pre-existing or better ways in which the parties in the same mutual interest segment can communicate?

For example - I've been talking to Don Jennings regularly about his storage industry customers since June 2003 - but (at the time of writing this) we aren't 1st level contacts on linkedin.

And a lot of the people I talk to about weighty matters in the SSD market would be horrified by the idea of others knowing what they're thinking about. I'm not saying that one private communication is worth ten tweets - but if it's about about a new business plan - or the order from your biggest customer - it can be worth much more.

On the other hand. Social media may be the only independent (non financial and non technical) way you can rank some of the companies you're interested in. As only 1 of the 5 companies above - for example - has got high enough in the search noise level to appear in the Top SSD Companies.