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Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit

see also:- Harris Interactive - editor mentions on

  • editor's comments:- November 2009 - although Harris Interactive has been cited by a handful of storage companies - the nature of their business means that these have mostly been tactical projects (to sample popular opinions about specific issues in order to demonstrate the "need" for particular products or services) rather than outputs from long running storage focused research.

    That's what I refer to as the "storage soothsayer" role.

    For example - let's say you sell a product like a a consumer backup system... Being able to quote a reliable figure that "such and such a percentage of consumers don't do regular backups" based on a sample of the population - makes a more publishable story than merely quoting an opinion by the marketing team.

    It's likely that as SSDs become a bigger part of the consumer electronics market - we'll see more quotes citing specially commisioned Harris polls to demonstrate market leadership, user concerns and other background tapestry in future storage press releases.
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read the article about SSD integrity written by SandForce
Data Integrity Challenges in flash SSD Design
Editor:- October 16, 2009 - recently published a new article called - Data Integrity Challenges in flash SSD Design - written by Kent Smith Senior Director, Product Marketing, SandForce.

Since bursting onto the SSD scene in April 2009, SandForce has achieved remarkably high reader popularity. How did a company whose business is designing SSD controllers achieve this? - especially when the direct market for its products today numbers less than 1,000 oems.

The answer is - that if you want to know what the future of 2.5" enterprise SATA SSDs might look like -you have to look at the leading technology cores that will affect this market. Even if you're not planning to use SandForce based products yourself - you can't afford to ignore them - because they are setting the agenda.

Reliability is the next new thing for SSD designers and users to start worrying about.
read the article about SSD integrity A common theme you will hear from all fast SSD companies is that the faster you make an SSD go - the more effort you have to put into understanding and engineering data integrity to eliminate the risk of "silent errors." the article

profile updated November 2009

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