MicroNet Technology

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Based in Torrance, California, MicroNet Technology develops a full range of data storage solutions for creative professionals and IT managers. From the affordable Platinum Series of desktop products through enterprise-wide Storage Area Networks, MicroNet Technology continues to lead the industry in quality, performance and value.. MicroNet’s award-winning storage solutions include SANcube™ FireWire Storage Area Networks, Omega Enterprise storage and SAN solutions, miniMate™ and the Platinum™ family of personal storage. For product and reseller information, contact MicroNet Technology, at phone: 310-320-7272, fax: 310-328-0202, or on the World Wide Web at www.micronet.com

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

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