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we're #1 in enterprise SSDs - says Samsung

congratulations - enjoy it while you may

by Zsolt Kerekes, editor - - August 11, 2016
Which SSD company is the market share leader in enterprise SSDs? (Drives not racks.)

image shows megabyte waving the winners trophy - there are over 200 SSD oems - which ones matter? - click to read article
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Samsung has claimed the #1 crown in a recent story which quotes various percentages (32% to 45%) from 3 market research companies which relate to the first quarter of 2016.

Editor's comments:- In part Samsung may be reaping some benefits from the frenemy trend in the enterprise storage systems market.

This is the change in supplier relationships when SSD drive companies begin to sell complete rackmount SSD systems as part of their product portfolios. While Samsung remains a component company and not a systems company (and the risk assessment of its SSD oem customers suggests that Samsung isn't a threat to their own business) this is a good enough reason for many array vendors to prefer Samsung as a drive supplier.

Among other things in my 2015 big SSD ideas roundup article I said this...

"Vendor strategies which once appeared safe...(list) are no longer safe assumptions when your biggest supplier can become your biggest competitor. Or when your biggest customer can become your competitor."

In detail the frenemy concept is more complex - because when you look at the range of segmentation in the SSD enterprise and the differences in latency tiered products and IPs needed to become a leader in each of those segments - an experienced supplier risk assessment can be finely grained - as in "this company has systems products for webscale and cloud - but my market is traditional mid range enterprise - which requires more services and software - so therefore such a supplier is not an immediate threat to my business."

Such assessments have a short life in today's market however as everything will change due to growing user sophistication and dissatisfaction - as I discussed in my article - 90% of the enterprise SSD companies which you know have no good reasons to survive.

But for now - and not withstanding the unreliability of inferring too much from SSD market data - and given the new trend for intelligent tiered memory systems to change the disposition of enterprise SSDs in server and storage systems - any company which has a leading market share position in enterprise SSDs today has to be congratulated with the warning that everything is still changing and the rate of change is speeding up.

PS - the ability of past SSD shipment data to predict long term future success is something which I called into question over 9 years ago when I started publishing the Top SSD Companies series.

You - dear readers - still have the ability to change markets, surprise us all and remind us that the SSD architecture idea stands out as 1 of the 3 main disruptive changes in the computer business in the past 40 years.
The above story first appeared in SSD news - August 2016

See also:- the Top SSD Companies, storage market research
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