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Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

see also:- Samsung - editor mentions on STORAGEsearch.com, Samsung's SSD blog


Editor's comments:- re Samsung and SSDs

One of the world's top 10 storage companies by revenue - Samsung stated its aim as long ago as 2005 - to become the world's largest supplier of flash SSDs. That made Samsung the first storage company (of its size) to recognize the strategic importance of SSDs.

But there was a huge gap between Samsung's stated aspiration and its (then) available SSD IP and marketing competence which the company had to fix. Samsung's first few generations of SSDs were such slow performers that this encouraged many small start ups to enter the market and show how it could be done better. But Samsung didn't give up. Gradually its SSD products got closer to the best in class.

Unlike most other SSD manufacturers - Samsung makes its own flash memory. In earlier phases of the SSD market that would have given it a big competitive advantage - because memory was a large part of the cost of an SSD. But in today's markets - and particularly in the high end server market - the SSD controller plays a much more significant part in the SSD market selling price equation.

At the top end - this can count for more than the sum of the flash memory in the product. Samsung has been facing the risk that it could be relegated to role of supplying SSDs in low margin consumer markets (where the controller design is easier) or as a commodity supplier to high value server SSD makers. That's why it has been trying to forge closer links with other SSD companies who really understand the server markets better than it does. And also why it tried to acquire SanDisk in 2008.
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high reliability flash SSDs  for embedded and high reliability servers


Recent Samsung SSD milestones from SSD Market History

In April 2009 - Samsung returned to its highest ranking position in the 8th quarterly edition of the - Top 10 SSD Companies.

In June 2009 - Samsung announced it is sampling a SATA mini-card SSD for use in the expanding netbook marketplace with these key parameters:-

  • footprint:- 30mm by 51mm by 3.75mm
  • weight:- 8.5g
  • capacity options:- 16GB, 32GB and 64GB
  • R/W speeds:- 200MB/s and 100MB/s respectively
  • power:- 0.3W

"The market is beginning to embrace a smaller SSD for the nascent netbook sector," said Jim Elliott, vp, memory marketing, Samsung Semiconductor.

In August 2009 - Samsung Electronics announced it is targeting the PC gaming industry with its 256GB SSD. This seems to confirm the consumer-led focus of the company's business strategy. Earlier StorageSearch.com had said it doesn't think Samsung's SSD product marketing is good enough to achieve success in the enterprise server market.

In September 2009 - Samsung announced that HP was offering its SSDs as an option in ProLiant servers.

Also in September 2009 - Samsung announced it has begun producing 512Mb PRAM memory. PRAM combines the speed of RAM for processing functions with the non-volatile characteristics of flash memory for storage. This has been a Problematic RAM technology. Samsung originally announced a working prototype of the 512Mb PRAM 3 years earlier - in September 2006.

In October 2009 - Samsung announced it has invested in Fusion-io.

Iin January 2010 - Rambus and Samsung announced that they have agreed a $900 million settlement for all claims between them - and they have agreed a perpetual fully paid-up license to certain DRAM products.

In March 2010 - a video from Samsung was featured in a new directory of SSD videos - here on StorageSearch.com

In April 2010 - Samsung dropped out of StorageSearch.com's top 10 SSD oems list - and got its lowest ever ranking.

June 2010 - to save power in notebooks Samsung announced imminent volume production of a 512GB SATA SSD - the 1st to use toggle-mode DDR NAND which enables sequential R/W speeds upto 250MB/s and 220MB/s respectively while using about half the power of a regular flash SSD of the same capacity.
SSD Pricing - where does all the money go?
SSDs are among the most expensive computer hardware products you will ever buy.

Understanding the factors which determine SSD costs is often a confusing and irritating process...
Clarifying SSD Pricing - where does all the money go? - click to read the article ...not made any easier when market prices for identical capacity SSDs can vary more than 100x to 1! Why is that? ...read the article
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notebook SSD encryption - does it hurt?
Editor:- June 29, 2010 - a reader asked me some good questions about notebook SSD encryption.

Does encryption impact performance and endurance?
does encryption impact notebook SSD performance and reliability? Have I already written about this in another article he has missed? ...see what I said
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more suggested SSD articles... .......................................
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profile from featured press release June 23, 2009.............


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