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Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

see also:- Samsung - editor mentions on STORAGEsearch.com

Samsung's rankings in the Top 10 SSD OEMs - based on search volume (millions of SSD readers)
Q409 Q309 Q209 Q109 Q408 Q308 Q208 Q108 Q407 Q307 Q207
7 4 3 2 3 8 6 6 6 6 2
Editor's comments:- re Samsung and SSDs

One of the world's top 10 storage companies by revenue - Samsung stated its aim as long ago as 2005 - to become the world's largest supplier of flash SSDs. That made Samsung the first storage company (of its size) to recognize the strategic importance of SSDs.

But there was a huge gap between Samsung's stated aspiration and its (then) available SSD IP and marketing competence which the company had to fix. Samsung's first few generations of SSDs were such slow performers that this encouraged many small start ups to enter the market and show how it could be done better. But Samsung didn't give up. Gradually its SSD products got closer to the best in class.

Unlike most other SSD manufacturers - Samsung makes its own flash memory. In earlier phases of the SSD market that would have given it a big competitive advantage - because memory was a large part of the cost of an SSD. But in today's markets - and particularly in the high end server market - the SSD controller plays a much more significant part in the SSD market selling price equation.

At the top end - this can count for more than the sum of the flash memory in the product. Samsung has been facing the risk that it could be relegated to role of supplying SSDs in low margin consumer markets (where the controller design is easier) or as a commodity supplier to high value server SSD makers. That's why it has been trying to forge closer links with other SSD companies who really understand the server markets better than it does. And also why it tried to acquire SanDisk in 2008. Popular restaurants make more money than farmers.

Recent Samsung SSD milestones from SSD Market History

In January 2009 - Samsung announced details of a new 100GB 2.5" SLC flash SSD that will ship this quarter. For the 1st time Samsung disclosed IOPS data - 25k random read IOPS and 6k write IOPS. R/W throughput is 230MB/s and 180MB/s respectively.

In April 2009 - Samsung returned to its highest ranking position in the 8th quarterly edition of the - Top 10 SSD Companies.

In June 2009 - Samsung announced it is sampling a SATA mini-card SSD for use in the expanding netbook marketplace with these key parameters:-

  • footprint:- 30mm by 51mm by 3.75mm
  • weight:- 8.5g
  • capacity options:- 16GB, 32GB and 64GB
  • R/W speeds:- 200MB/s and 100MB/s respectively
  • power:- 0.3W

"The market is beginning to embrace a smaller SSD for the nascent netbook sector," said Jim Elliott, vp, memory marketing, Samsung Semiconductor.

In August 2009 - Samsung Electronics announced it is targeting the PC gaming industry with its 256GB SSD. This seems to confirm the consumer-led focus of the company's business strategy. Earlier StorageSearch.com had said it doesn't think Samsung's SSD product marketing is good enough to achieve success in the enterprise server market.

In September 2009 - Samsung announced that HP was offering its SSDs as an option in ProLiant servers.

Also in September 2009 - Samsung announced it has begun producing 512Mb PRAM memory. PRAM combines the speed of RAM for processing functions with the non-volatile characteristics of flash memory for storage. This has been a Problematic RAM technology. Samsung originally announced a working prototype of the 512Mb PRAM 3 years earlier - in September 2006.

In October 2009 - Samsung announced it has invested in Fusion-io.

Iin January 2010 - Rambus and Samsung announced that they have agreed a $900 million settlement for all claims between them - and they have agreed a perpetual fully paid-up license to certain DRAM products.
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high reliability flash SSDs  for embedded and high reliability servers
the problem with flash SSD  write IOPS
the Problem with Write IOPS - in flash SSDs
Repeating write operations in some apps
and some flash SSDs can take orders of
magnitude longer than predicted by IOPS
benchmarks and latency specs.
Time goes by - in the "play it again Sam"
scene intrinsic to databases - discrediting
long established performance modeling metrics.
There are hundreds of articles about SSDs on StorageSearch.com
Here, below, are some examples.
  • RAM Cache Ratios in flash SSDs - it's important to know the underlying RAM cache architecture - even if you're happy with the R/W and IOPS performance.
  • 2010 - 1st Fizz in the SSD Bubble? - even the dogs in the street know this is going to be a multibillion dollar market. Greed will play as big a part as technology in shaping the SSD year ahead.
  • the pros and cons of using SSD ASAPs - auto tuning SSD appliances are a new category of SSD which entered the market in the 2nd half of 2009 to accelerate servers without needing human tune-ups. How can you tell if they are right for you? And how well do they work?
  • the Problem with Write IOPS - in flash SSDs - long established as a useful performance modeling metric - this article explains why some specs are exaggerated when applied to flash SSDs - or predict the wrong results for many common applications.
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profile from featured press release June 23, 2009.............


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