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A-DATA

A-DATA Technology, the world's 2nd largest vendor of DRAM Modules (iSuppli, May 2009), 4th largest of USB Flash Drives (Gartner, May 2009), and the Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, Memory Cards, Solid State Drives and Portable Hard Drives. Being committed to constant innovation, A-DATA delivers first-rate quality and industry-leading product performance to our customers. A-DATA products are internationally recognized by Germany's iF Design Award, Reddot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. For more information, please visit our website at www.adata-group.com.

see also:- A-DATA - editor mentions on STORAGEsearch.com

  • editor's notes:- December 2009 - A-DATA's current SSD product lines are heavily weighted towards consumer markets and applications in notebooks and PCs. If you are looking for server SSDs or military SSDs then you need to look elsewhere.

    ...Later:- December 15, 2009 - it looks as though A-DATA has been well aware of this deficiency in its SSD offerings. Today it announced it has joined the growing roster of SSD makers using SSD SoCs from SandForce.

    A-DATA mentions from recent SSD Market History

    In November 2008 - A-DATA launched the XPG - a dual interface USB and SATA 2.5" SSD. Available with capacities from 32GB to 192GB - it has a read speed upto 170MB/s and write speed upto 100MB/s.

    In December 2008 - A-DATA launched a 3.5" SSD enclosure for 2x 2.5" SATA SSDs. It can operate as a single mirror protected unit, and as a single high capacity drive.

    In March 2009 - A-DATA launched a 512GB 2.5" flash SSD at CeBIT. The dual interface (USB and SATA) compatible SSD has R/W speeds upto 230MB/s and 160MB/s and is aimed at notebooks.

    In December 2009 -A-DATA announced volume shipments of its 2.5" XPG range SATA MLC SSDs optimized for use with Windows 7 TRIM. Models include:- SX95 (R/W = 230MB/s and 178MB/s) and S592 (R/W = 230MB/s and 170MB/s).

    In December 2009 - A-DATA announced it has joined the growing roster of SSD makers using SSD SoCs from SandForce. Products are now in the final testing stage and will be previewed at CES next month.

flash SSD ad - click for more info on solid state flash disks

A-DATA Shows the Bird.....................
Editor:- January 5, 2010 - A-DATA has decided it will be more successful in the SSD market by adopting a hummingbird in its corporate communications.

(Although not the humming bird shown here below.)
Cock's karaoke image from goblinsearch.com
It calls this rebranding theme - “Fly, Catch, Go!” (I didn't make this up.) Presumably 99% of the marketing budget went into drawing the pictures - which didn't leave much for the text.

Editor's comments:- someone who has mice all over his website does have a view on this. This is just the way to stand out from the crowd - but is not a substitute for real content or ideas.

See also:- Animal Brands and Metaphors in the Storage Market and the (not entirely accurate but amusing) showing the bird.

..............................profile updated December 9, 2009..............................


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