Sonnet
Technologies Inc. is a leading provider of storage systems, Thunderbolt™
technology PCIe® expansion products, interface cards, and media readers for
professional users in the audio, video, and broadcast industries. Sonnet's
Thunderbolt expansion products enable the use of pro audio I/O and DSP cards,
pro video capture and transcoding cards, interface cards, and other
high-performance PCIe cards with mini, portable, and all-in-one computers. The
company's product line features a range of high-performance, cost-effective, and
reliable portable, desktop, and rackmount RAID storage solutions. For more than
25 years Sonnet has pioneered and brought to market numerous innovative and
award-winning products that enhance the performance and connectivity of Mac®,
Windows®, and other industry-standard computers. More information is
available at www.sonnettech.com.
see also:-
Sonnet
Technologies - editor mentions on StorageSearch.com
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History of SSD
market
SSDs in tv
and broadcast
don't
all PCIe SSDs look pretty much the same?
Enterprise
SSDs - the Survive and Thrive Guide
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| In 2014 - endurance
related data corruption was 20x more likely to be the original trigger
leading to a professional SSD data recovery than all other component
failures combined. |
| SSD recovery - state of
the market | | |
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In the summer of 1998, I
decided to launch a new web directory, which became StorageSearch.com.
While
pondering these ideas, I read a book called "Creating Killer Web Sites".
This book didn't aim to cover direct marketing, and how to get new readers,
however it was EXCELLENT at analysing how you could use visual ideas in your
site. It also introduced the concept of visual metaphors.
I had seen
some of these ideas:- using animals to promote services, some years before in a
book called "Services Marketing" by Christopher H. Lovelock which I
found useful some years earlier... |
| How did Mice become the face
of StorageSearch.com? | | |
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Sonnet
launches "Fusion PCIe Flash Drive"
and some notes re the
Fusion brand in storage |
Editor:- April 13, 2015 - Last week I raised the
subject of the possible confusion which I thought could arise from a company
called Sonnet Technologies
having chosen the name Fusion for a new PCIe connected SSD.
In
pursuance of that story I received some useful clarifications about this
SSD branding
issue which I'm publishing as a correction / elucidation story below.
My
original post began like this...
Sonnet launches "Fusion PCIe
Flash Drive"
Editor:- April 7, 2015 - In a move which I think
will lead to inevitable confusion - Sonnet Technologies has
today launched a new consumer storage module called the "Fusion PCIe
Flash Drive."
"The Fusion PCIe Flash Drive leverages the
latest advancements in PCIe SSD design and Thunderbolt 2 technology, enabling
Sonnet to offer a storage device that fits neatly in the palm of your hand yet
delivers the blazing-fast performance of a multi-drive RAID storage system many
times its size," said Robert Farnsworth,
Sonnet Technologies CEO. "We think this will become an indispensable
accessory for the creative professional."
Editor's comments:- Inside the box - is an
M.2 SSD. If it had
anything to do with Fusion-io
- the best known brand in the
PCIe SSD market - then
I think we would have heard about it before.
I often wonder what goes
through the minds of product marketers when they name new SSD products. Many of
the clever words have already gone as you can see in my
SSD brand name
archives.
Later corrections and clarifications
I
contacted Sonnet's CEO - Robert Farnsworth about this name confusion issue.
I
said - "Robert is there any connection between your new Fusion PCIe drive
and Fusion-io? I would be surprised if there was. Didn't you anticipate
confusion when naming this product?"
Robert told me - "Sonnet
Technologies has been using the Fusion name for our storage product since before
Fusion-io existed as a company. None of Fusion-io products carry the Fusion name
because Sonnet owns the trademark."
I got more of the
background history about the Fusion storage trademark issue from Greg LaPorte,
VP Sales and Marketing - Sonnet Technologies - whose detailed notes make
interesting reading.
Greg said - "Sonnet was actually the first
to use, and trademark, Fusion' in association with storage back in 2005 and have
since used it for all Sonnet storage products. With respect to Fusion-io, yes,
Sonnet began using the trademark Fusion' for storage products before Canvas
Technologies became FusionMultiSystems in June of 2006 and well before they
named their first ioDrive in September 2007. Later they evolved to Fusion-io
for a company name but did not name their actual products with Fusion. They tend
to use "io" in the majority of their product names."
Greg's
email also included this related story.
"When Apple came out
with the Fusion Drive, we brought this to their attention; Was Apple infringing
on a Sonnet trademark? Their answer was that Fusion is so commonly used for
product names, they felt it fell into the non-trademarkable category. We...
dont agree with that assessment but we have a good relationship with Apple." | | |
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