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StorageIO, based in Stillwater Minnesota, is a technology
analyst and consulting firm providing services to vendors, end users, press and
media with a primary focus on storage related technologies. A synopsis of
StorageIO services include content generation (white papers & articles),
speaking engagements (seminars, web casts & customer events) and consulting
advisory (product and technology positioning, industry trends, green storage,
power, cooling, performance, competitive analysis) among others.
see
also:-
StorageIO
- editor mentions on STORAGEsearch.com
- editor's comments:- in January 2009 - StorageIO's founder published
a book called - "The Green
and Virtual Data Center".
In February 2010 - after 5
years being in business -
StorageIO published
the inaugural issue of their
Server and StorageIO
news letter.
Editor's comments:- An experienced marcoms
person, Carey Hedges founder of (UK based)
H-N Marketing said to me in 1996
when I first launched an ezine called MarketingViews,
that most company newsletters rarely get past the 3rd issue due to lack of
commitment and resources by the original sponsors. I've observed the core truth
in that rule of thumb many times now.
StorageIO's newsletter should
get past that milestone easily - because their founder - Greg Schulz - is a prolific
blogger, author of real printed books, and oft quoted
storage market savant /
soothsayer.
In Greg's introductory apologia - for not having done
this newsletter thingie sooner (I'm surprised he found the time anyway) - he
says - "In an age of social media including facebook, twitter, blogs and
video, some might ask the question of why a news letter?" ...read the article
to see how he answers that rhetorical question.
And if you're
interested in precisely that type of question - take a look at the article
- Getting
the Message - by InfoCommerce Group - which wryly analyzes this dilemma in
the following vein:- "Email, Blogging, Linked-In etc. It seems that once
a popular messaging channel becomes too clogged with extraneous messages, a new
message channel emerges." |
