|
InMage is a technology leader in continuous data protection
solutions, redefining data protection and bringing it inline with business
objectives. Founded in 2001, InMage addresses the needs of medium-size
enterprises that depend on the integrity of their replication and backup
operations to support continuous business operations. The company's flagship
product, DR-Scout, provides centralized data protection for meeting aggressive
recovery point objectives across local and remote sites. Organizations around
the world rely on InMage for business-centric safeguarding of their information
assets. For more information about InMage products and services, visit
www.inmage.net, send email to info@inmage.net, or call 408-200-3840. |
|
Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
 | |