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The Engenio Storage Group of LSI develops and delivers storage
products and technology to end users through strategic partners. For more
information visit: www.lsi.com
see also:-
Engenio
- editor mentions on STORAGEsearch.com
- editor's comments:- Engenio was just one of many
names which the storage systems business of LSI went by, before being folded
back into the main company's brand.
Other monikers for this operation
included Metastor and LSI Logic Storage Systems.
What can we learn
from this? - Marketing
Nomenclature, and the Naming of Names - In business a corporate name is
normally a single word. Two word names are problematic, three words are more
complicated. Four words? - why not kill the business first?
For a year
or so from early 2004 LSI played with the idea of spinning the systems
business off, but scrapped those plans in 2006. LSI itself merged with
Agere Systems in Q1 2007.
But
then in March 2011 - LSI finally spun off
Engenio - selling it
for $480 million to Network
Appliance |
| Engenio articles here on
StorageSearch.com
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