IDC is the world's leading provider of technology intelligence,
industry analysis, market data, and strategic and tactical guidance to builders,
providers, and users of information technology. Our management team is comprised
of some of the most experienced and respected industry luminaries. IDC
delivers dependable, high-impact insights and advice on the future of ebusiness,
the Internet, and technology to help our clients make sound business decisions.
We forecast worldwide markets and trends and analyze business strategies,
technologies, and vendors, using a combination of rigorous primary research and
in-depth competitive analysis. We provide global research with local content
through more than 720 analysts in 43 countries worldwide. IDC's customers
comprise the world's leading IT suppliers, IT organizations, ebusiness
companies, and the financial community.
- mentions on STORAGEsearch.com
- editor's comments:- February 2011 -
shows that IDC is better as a Terabyte Tallier (counting what has happened in
recently past quarters) than it is as a Storage Clairvoyant (predicting what
will happen next).
IDC publishes many
about the storage market. They are useful for product marketers who need
ballpark market size estimates - such as how many drives of a certain type
were shipped in a recent quarter.
The summary description for
to 2014 SSD market forecast (updated Dec 2010) indicated that it
tracked 14 out of the more than 200 SSD companies in the market - and their list
excludes key companies listed in
top 20 SSD companies list.
That's a problem with this type of list
- which is part of a historic shipments tracking series. It's something I
commented on many years ago in the context of similar market size numbers for
the NAS and
RAID markets - which at
that time was weighted toward a small number of the usual suspects - and seemed
to ignore the long tail of the market.
What these types of reports can
do is understate the market size of fast growing markets - because of sampling
errors (such as excluding key players - who may not wish to participate in the
data collection process) and also because of financial reporting time lags
(which may provide indicators several quarters behind search-volume based
In the growth phase of a market - any type of consistently
collated info is more useful than none. But perfect information about markets
only exists when the markets are dead or have reached a steady state. Marketers
who use these types of reports have to be aware that all market reports from
all vendors have in-built flaws and biases.