click to visit StorageSearch.com home page
leading the way to the new storage frontier .....
click here to see our directory of SSD market analysts
SSD Market Analysts ..
the SSD Buyers Guide - click to see article
SSD buyers guide ..
Clarifying SSD Pricing - where does all the money go? - click to read the article
SSD pricing ..
image shows megabyte waving the winners trophy - there are over 200 SSD oems - which ones matter? - click to read article
top 20 SSD oems ..
image shows Megabyte reading a scroll - the top 50 SSD articles and recommended SSD blogs
SSD articles & blogs ..
.

IDC

IDC is the world's leading provider of technology intelligence, industry analysis, market data, and strategic and tactical guidance to builders, providers, and users of information technology. Our management team is comprised of some of the most experienced and respected industry luminaries. IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help our clients make sound business decisions. We forecast worldwide markets and trends and analyze business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. We provide global research with local content through more than 720 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community.

See also:- IDC - mentions on STORAGEsearch.com

  • editor's comments:- February 2011 - storage history shows that IDC is better as a Terabyte Tallier (counting what has happened in recently past quarters) than it is as a Storage Clairvoyant (predicting what will happen next).

    IDC publishes many reports about the storage market. They are useful for product marketers who need ballpark market size estimates - such as how many drives of a certain type were shipped in a recent quarter.

    The summary description for IDC's 2010 to 2014 SSD market forecast (updated Dec 2010) indicated that it tracked 14 out of the more than 200 SSD companies in the market - and their list excludes key companies listed in StorageSearch.com's own top 20 SSD companies list.

    That's a problem with this type of list - which is part of a historic shipments tracking series. It's something I commented on many years ago in the context of similar market size numbers for the NAS and RAID markets - which at that time was weighted toward a small number of the usual suspects - and seemed to ignore the long tail of the market.

    What these types of reports can do is understate the market size of fast growing markets - because of sampling errors (such as excluding key players - who may not wish to participate in the data collection process) and also because of financial reporting time lags (which may provide indicators several quarters behind search-volume based reports).

    In the growth phase of a market - any type of consistently collated info is more useful than none. But perfect information about markets only exists when the markets are dead or have reached a steady state. Marketers who use these types of reports have to be aware that all market reports from all vendors have in-built flaws and biases.

storage search banner

SSD ad - click for more info
.
more articles on StorageSearch.com
the Survivor's Guide to Enterprise SSDs

what do enterprise SSD users want? - and why aren't vendors asking.

how fast can your SSD run backwards? - 11 Key a/Symmetries in SSD design

The big market impact of SSD dark matter - As Fusion-io found out years ago, and OCZ and STEC are reportedly seeing now - some of the very biggest direct customer opportunities for SSDs aren't the big name computer and storage oems.

Where are we now with SSD software? - (And how did we get into this mess?)

adaptive R/W flash care management IP (including DSP) for SSDs - what is it? and who does it? This will be a disruptive transition.

enterprise SSDs - exploring the limits of the market in your head - is about enterprise SSD futurology.

Can you tell me the best way to SSD Street? - I'm like the Old Woman of the SSD Village who talks to everyone that passes through. No wonder I have a unique perspective. It would be strange if I didn't.

comparing the SSD market today to earlier tech disruptions - applying a sense of perspective to what's happening now with SSDs
...