IT Brand Pulse, founded in 2009 and heaquartered in San Diego, CA, is a
trusted source of data and analysis about IT infrastructure, including servers,
storage and networking.
Pulse's SSD reports page
Editor's comments:- August 2013 - IT Brand Pulse has
demonstrated its commitment and ability to enhance our understanding of the
enterprise SSD market - which is why they have now been added to the shortlist
of recommended SSD
market analysts companies on StorageSearch.com.
- editor's earlier comments:- December 2012 - among other things
IT Brand Pulse
offers market research services and reports related to the SSD market.
company first came to my attention in
June 2010 in a
story about the SAN market.
At that time it didn't look to me like they offered any specific reports about
SSDs so I didn't visit their site again for a few years.
popped into my radar again recently with an
launching their SSD Brand Reports and a related paper at the
Flash Memory Summit (2012).
Berry, CEO of IT Brand Pulse - told me a few months ago - "We
do 3 types of surveys related to SSD: Annual SSD brand surveys (which we just
did in August), a quarterly technology survey, and ad hoc
then - I've seen one or two SSD related reports and company specific
observations coming from Frank every month. So it looks like SSDs have moved
up towards the top of his agenda too - just as they have for the people he's
In August 2012
IT Brand Pulse
Brand Leader Survey Report based on datacenter surveys. The scope ranges
from controllers, drives and PCIe SSD cards through to various types of SSD
In August 2013 -
IT Brand Pulse
was added to the shortlist of
recommended SSD market
analysts companies on StorageSearch.com.
hottest topic in enterprise IT - says IT Brand Pulse|
|Editor:- December 12, 2012 - IT Brand Pulse
has published results of its
mini survey of hot topics in enterprise IT (pdf) - which includes - among
- the hottest IT company in 2012?
#1 - Amazon
#2 - Fusion-io
For the other lists - such as the individuals who have
contributed most to enterprise IT in the past 20 years - click on the link to
the free report.
- the most game changing IT technology of 2012?
#1 - SSD
Editor's comments:- one of the signs of the
SSD market growing into a seriously big business has been the growing number
and diversity of market data services which analyze different aspects of
this market. SSDs are getting into a lot of conversations - even when the
original topic - as in this case - starts out being something else.
Although IT Brand Pulse hasn't been focused on SSDs for very long - Frank Berry and
his team have done a lot of
surveys and business reports in the past few quarters.
style of report can help its users have more confidence when making difficult
decisions in a chaotic market where perfect information doesn't exist or would
be obsolete by the time it's collected. See also:-
vintage SSD analysts
|Smaller nuances of user
behavior (which are easier to discern as patterns in a stable market) easily get
lost under the noise created by headline technology changes and the market's
apparent willingness to slaughter and discard once loved past industry leaders.
Whatever the root causes - the result of these "hidden segments"
is that nearly all new enterprise SSD hardware products fail to achieve to
achieve more than a small fraction of the business potential imagined by their
creators and investors. Simply because they fail to satisfy these alternative
(customer-based) views of viable SSD adoption reality.
hidden segments in the enterprise for rackmount SSDs|
|the top SSD companies|
updating 10 key SSD ideas in 2014
Branding Strategies in
the SSD Market
Astrological Age of Enterprise SSD Pricing
enterprise SSD users thinking? |
especially if it's wrong
|Editor:- August 22, 2013 - In a confusing market
like enterprise SSDs
where the accepted wisdom of what makes good technology
- and the interpretation of market trends
on who's looking at the same data - what can vendors do to try and make
sure they're aiming in the right direction and doing things which will sell?|
closer to their customers is one way - and most leading vendors do that already.
But it's not infallible.
How about customers they're not reaching
yet? What are they thinking? - Especially if it's wrong or based on
perceptions which are out of date. Vendors need to understand how users tick
so they can adapt their own product plans and the way they talk about
About a year ago I was contacted by Frank Berry,
CEO of IT Brand
Pulse who told me about the new way they were doing market research
into the SSD market:- surveying enterprise users and asking them what they
think about brands, technology decisions and other key issues.
sounded like a good idea - but in recent years I've heard from a great many
companies which said they wanted to do more reports in the SSD market - and
although I've been happy to mention some of them on this and
similar news pages
I've reserved my short list of
special SSD market
research companies for those who - in my opinion - have invested the
resources to create valuable SSD insights over a period of many years. I
thought it might be years before I added IT Brand Pulse to that list (if ever).
Turns out I was wrong.
And while I was aware that Frank
Berry and his team have been doing more work in the enterprise SSD area in the
past year - it was only when I got a summary of their recent presentation at
the Flash Memory Summit -
Adoption Trends (pdf) in my email this morning - that I realized the scale
of what they have already achieved.
There's some really useful
information here about SSD user decision points and current usage preferences
as well as brand data and market perceptions. (You have to skip through the
early parts of the document to get to the interesting bits.)
the feedback from these survey participants...
- SSDs will be approximately 3x the current percentage of their
organizations combined SSD and HDD disk capacity within 2 years
- Virtualized servers are the biggest driver for SSD adoption (above database
free version of the paper includes unscaled graphs - and charts without
numbers. But it makes a good read as it is. For those who need the raw data
and numbers - the cost is $1,500. ...read
the article (pdf)
- Nearly as many organizations have already deployed SSDs in some of their
servers as those who have not deployed any type of SSDs at all. (A list of
participating surveyed organizations is included in the paper.)
Editor's comments:- IT Brand Pulse
has demonstrated its commitment and ability to enhance our understanding of the
enterprise SSD market. So I've fast tracked them by several years into my