| leading the way to the
new (solid state) storage frontier
offers value-driven hybrid flash arrays that let customers prioritize data and
application performance based on business value. Unlike other storage solutions
that treat all data the same, NexGen's policy-based Quality of Service enables
customers to avoid the high cost of all-flash arrays and the inconsistent
performance of SSD-based hybrid arrays. By connecting customers to the business
value of data, NexGen's solutions deliver the predictable application
performance end-users require combined with industry-leading flash utilization.
Committed to channel success, NexGen provides reseller partners registered deal
protection and rich margins on every opportunity. For more information, visit
- mentions on StorageSearch.com,
who's who in SSD? - NexGen Storage
(a rags to riches to
independence tale of enterprise SSD families)
editor - StorageSearch.com
- June 2015
NexGen Storage has a complex pedigree.
company exited stealth mode in
November 2011 with
a product in the SSD ASAP
market - a 3U auto-tiering hybrid appliance which included both flash and
We've now gotten well used to fully integrated
products like that because the "everything from the same source hybrid"
has become more popular than the "new hybridizing box which sits between
other 3rd party legacy storage boxes you already own" - which was the
original market implementation of this auto-tieirng / caching / hybrid
One noteworthy feature at the time (in 2011) was that
NexGen's flash implementation at that time was based on
PCIe SSDs from
Fusion-io - which was
the #1 best known and top supplier of such products in the enterprise for many
That was another risk reduction factor for users - as it was
clear that this PCIe SSD family had both a proven enterprise pedigree and a
strong market roadmap.
What Fusion-io didn't have at the time, however,
was a market ready rackmount systems product line.
Fusion-io had developed a prototype rackmount accelerator concept - the ION -
aimed at the high end Violin
and IBM flasharray
performance class - Fusion-io probably realized that this would not open the
doors to a a new mass box market.
Fusion-io acquired NexGen with the proclaimed idea of morphing itself to a
Alas in retrospect that was a mistake for both
- for Fusion-io - because at that point in time it lacked the financial
resources and people and knowhow to bootstrap a rackmount systems business
business - due to its core PCIe SSD business being salami sliced by so many
SanDisk announced it
was going to acquire Fusion-io - and the NexGen product line went into yet
another acquisition delay decision grinder.
- for NexGen - (from the outside at least) it looked as though very little
useful was being done to market the product. - NexGen probably would have done
more and faster - as a standalone company.
January 2015 -
NexGen's long period with the marketing button on pause ended when it was spun
off as a separate company again. (During that long period on marketing pause -
competitors like Tegile
and Nimble had been
pressing their feet down to the metal on fast forward - but there was plenty
of market still to be had and plenty of undecideds.)
from a hybrid array concept which used
hard drives was
probably due to the fact that the company - being a newcomer to the systems
market itself - couldn't realistically manage the marketing and business
development needed to support more than one primary rackmount storage product
line - although the reason publicly stated at the time was that it didn't see a
future for hard drives.
And that's how you get to the situation we're
in now for NexGen - of a company with a well publicized past - but which
(for too long) has been unable to pursue the natural marketing and business
development instincts and routes which might have been extrapolated when it
first exited stealth.
|MLC flash in
enterprise SSD users want?
enterprise SSD arrays
thrive guide to enterprise SSDs
Auto-tuning SSD Accelerated
Pools of storage
hidden SSD segments in the enterprise
|"I suppose you could
say that NexGen (the foundling iSCSI hybrid rackmount company discovered in the
customer printout and adopted by Fusion-io but then later placed back on the
pavement outside the car park by SanDisk - which didn't want rusty magneto
storage sullying its own visions of rackmount SSD purity) has had some skin in
the game although more as a systems integrator of PCIe SSDs than as an
editor - StorageSearch.com
- in PCIe SSD news
June 10, 2015 - re a blog by NexGen about PCIe fabric.|
|NexGen decouples from
Fusion-io accelerator juice with NVMe readiness|
|Editor:- June 30, 2015 - As previously signaled -
has decoupled itself from relying on SanDisk's PCIe SSD
product line in its hybrid storage arrays with the
today that it has introduced NVMe readiness as an update in its software
services. This paves the way for expanding the systems product line with a
wider range of
3rd party internal SSD accelerators having different
|SanDisk spins off NexGen|
|Editor:- January 8, 2015 - SanDisk today
clarified that "Hybrid systems incorporating hard-disk drives are not part
of SanDisk's strategic focus."|
This strategy direction statement
by Sumit Sadana,
executive VP and chief strategy officer, SanDisk was part of an
today that SanDisk has completed the spin-out of Fusion-io's
ioControl (hybrid SSD systems) business as a separate company called NexGen Storage.
has agreed to be a supplier of
PCIe flash storage
technology to NexGen but will not maintain an ownership interest.
will be led by John
Spiers who was co-founder and CEO of the original NexGen company before
by Fusion-io in April
2013 (for $119 million).
Editor's comments:- In
retrospect Fusion-io's acquisition of NexGen was a mistake.
didn't have enough cash or people resources to invest in bootstrapping 2
entirely new systems businesses (one in the fast SSD rackmount market, and the
other (based on NexGen) in the
hybrid SSD appliance
market) at a time when both markets were already becoming much more
Can NexGen succeed as a standalone company?
Hundreds of other companies are also competing in the hybrid market
- so you can ask them. Most likely NexGen will get acquired again.
|Justifying the cost of
enterprise SSDs was often muddled and confusing because many vendors used
arguments which were untrue, inconsistent, irrational or lacked data - due to
the fact they didn't understand the customer experience. |
Pricing models which don't depend on perfect information.
Astrological Age of Enterprise SSD Pricing|
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