the more users understand about SSDs the sooner they can decide if they
but who can they trust to get a clear picture?
|Editor's intro:- in the early
days of the SSD
market knowledge about fundamental issues like:- how to optimally tune
servers (with high HDD
to SSD capacity gearing),
how to optimize the design of
SSD controllers, and
how best to manage flash SSD
were regarded as proprietary secrets.|
Nowadays users are discovering
that the more they learn about some of these arcane aspects of SSD technology -
the more reasons they have to worry that there may be more they need to learn
to avoid major disasters
with their SSD deployments.
Users don't have the option of sitting
back and waiting another 5 or 6 years for SSD technologies and architectures to
stabilize into a stable set of best practise ideas.
If your competitors
use are using SSDs - to speed up their business processes, or increase the
efficiency of their knowledge workers - then you don't have any choice. You too
have to participate in the
SSD market bubble
- or run the risk of being regarded as irrelevant or uncompetitive to your
StorageSearch.com has been publishing articles
about SSDs since before most people even knew the market existed - and those
articles have helped to increase understanding within the industry and
accelerate the market's progress. But one of the frequent complaints I get from
readers is that they have spent hours reading articles about SSDs and they
still don't understand what to do.
I can tell you now - that any
prescriptive guide which says - this is exactly what you need to do to buy the
best notebook or server or military SSD is doomed to failure at the start -
because users don't know they are asking the wrong questions - or have an
incomplete understanding of the data and value preferences which they have
already unconsciously applied to filtering and asking the wrong questions.
only solution to the SSD problem is better education.
But where is
this education going to come from? And who can you trust?
pages have shown that even experienced CTOs inside storage companies haven't
always understood the subtle problems instrinsic in
partners. And I have talked to many marketers in SSD companies - who operate
within a narrow range - and would certainly give you the wrong advice if you
asked them a question outside their day to day competency.
At the other
end of the spectrum I have been privileged to share dialog with a handful of
people who really understand the technology inside the chips, who know how it
will interact with computer architecture and who are guiding their companies on
a course which will lead them to the solid state promised land.
talent is rare. And it's hard to recognize whether the claims that people
make about their SSD understanding - stands up to any scrutiny.
a problems for an editor / analyst like me too.
For example - in the
past several years I've been contacted by a bunch of companies in the
data recovery market
who asked about advertising their services for
SSD data recovery.
But when I probed some of these companies with awkward questions - it was clear
that their knowledge was only superficial - and they didn't have good answers
for the tough questions I asked.
Anyone can create a web page claiming
they can solve your problems - from recovering data from a dead SSD to curing
How can online readers judge the reliability of the info they
Thousands of companies will rush into the SSD training market -
but maybe less than 1% of them today - and less than 10% in 2012 - will actually
have worthwhile long term expeience in the subject they're talking about.
list of quick links is going to solve this problem.
It's just the start
of another journey.
Read lots of SSD articles - then ask lots of
awkward questions. And good luck.
|Megabyte thought that knowing
actually knew was sometimes scarier than
anything at all.
|In the old days of the SSD
world - the traditional sales process went something like this. SSD vendor
explains to customer - this is what an SSD is. This is how we do it. And these
are the models we sell. In the modern era of SSDs - the customer has received
their education about what an SSD is - and what it can do - from many sources.
So when they talk to a vendor - the customer says - don't tell me about SSDs.
Tell me instead how you fit into my idea of SSDs I'm looking for - and why I
should buy from you - instead of all these others.|
|most customers already
know - the "SSD" in their lives isn't a single SSD (or supplier) |
|"How much write
endurance is enough? given that worst case write endurance wear out in
our own (best of breed) enterprise SSDs is between 14 months to 11 years
- depending on the model... Meanwhile other data failure factors may be even
more important in some applications - such as power off data retention of just
3 months at 40 degrees C... Continued customer education is needed."|
SSD Endurance Race: Who's Got the Write Stuff? (pdf) - by Ulrich Hansen
Director of Market Development, HGST - (August 2012)
- presentation at the Flash