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Aberdeen is a leading provider of fact-based research and
market intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely positioned to
educate users to action: driving market awareness, creating demand, enabling
sales, and delivering meaningful return-on-investment analysis. As the trusted
advisor to the global technology markets, corporations turn to AberdeenTM for
insights that drive decisions.
see also:-
Aberdeen's
enterprise storage reports page
- editor's comments:- February 2011 - among other things - Aberdeen
has published several papers on virtual storage and offsite data archiving and
recovery. Because their website doesn't have a single link for data storage
related content you'll have to use the IT infrastructure one I listed above or
use their site search. I couldn't fing anything worthwhile on their site about
SSDs.
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- Branding
Strategies in the SSD Market - Few people cared much about the solid
state disk market during most of the
20 years I
reported on it. In
2010 it
became a multibillion dollar market. In 2019 it could be worth $100 billion /
year. A lot more companies which had never even heard of this market until
recently are starting to take notice.
- Rethinking the
Banner Ad - remember it's a guaranteed communication and doesn't have
to be an ad. There are 2 sets of viewers who see you banner ad, and you should
cater for both. The most important are the 94% to 99.5% who are
going to see the banner, but not click on it (at that moment in time). What
impression are they left with after seeing the banner?
- Customers
Search Differently - customers (who want to find suppliers and buy
stuff) search differently to marketers (who want to promote their companies and
sell stuff). That's why most search marketing misses the best targets.
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