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Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com

See also:- Google - editor mentions on STORAGEsearch.com

article:- Google turns its hardware manufacturing over to Dell

article:- Increasing Your Brand's Visibility by Search-engine Marketing

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Storage Training
on on STORAGEsearch.com
Megabyte thought that knowing what you
actually knew was sometimes scarier than
not knowing anything at all.
Editor's Notes - Re Google
Google offers hardware storage search appliances for all sizes of business.

Surprisingly it does have a handful of brave / foolish competitors in this market.

Some use Google's search technology - others use different search software and claim to support more file types or larger file sets.

At present - in Q4 2007 - "storage search" is not a significant segment within the storage market. In October 2007 Google disclosed that over 10,000 companies use its enterprise search appliances. After 5 years of passively "marketing" these products that's a low penetration - less than 1% compared to how many organizations use networked storage (NAS or SAN). But it could change.

Beyond the storage market - in the wider world of the web...

In my unoriginal view (shared by millions of others) - Google is currently the best web search-engine - which is why I use it as a site search-engine for my own sites.

But it's a long way from being perfect. And my guess is - that will always hold true.

Online publishers have a love hate relationship with Google.
  • We love it when their search results rewards our content and brings us readers.
  • But Google is also the #1 competitor for our customers' web advertising dollars.
In the long term - as Google invests in more technologies which simplify the creation of online content - Google itself becomes the owner of more "content".

Balance of Mutual Need

Readers tend to gravitate towards good search and good content.

Google needs us just as much as we need them. (For now.)

Risk of Google Dominance?

But there is a risk - that if the percentage of online content owned by Google becomes too high (greater than 50% for example) that the company may downgrade its links to unrelated sites - or charge for inclusion. If that happened - that would take us back to a version of the internet - like the early 1990s - when sites like AOL were actually content intranets. The success of the world wide web in the late 1990s killed off that earlier business model. It's likely that if Google got into the situation that its own content was dominating search results - that would in turn - encourage competitor companies to offer alternatives to the non-Google universe.

Google's proposed acquisition of ad server company DoubleClick drew some interesting comments from "not disinterested" Microsoft in anti-trust hearings September 2007

"This country doesn't permit the phone company to listen to what you say and use that information to target ads. The computer industry doesn't permit a software company to record everything we type and use that information to target ads. Yet with this merger, Google seeks to record nearly everything you see and do on the Internet and use that information to target ads. Indeed, one question is whether this merger will create a whole new meaning to the term "being Googled."

That holier than thou attitude sounds rich coming from Microsoft - which has a few times in the past - exploited its own monopoly position. But it's not less true for all that.

profile updated from featured press release January 30, 2006

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