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Google's innovative search technologies connect millions of
people around the world with information every day. Founded in 1998 by Stanford
Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in
all major global markets. Google's targeted advertising program, which is the
largest and fastest growing in the industry, provides businesses of all sizes
with measurable results, while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices throughout the Americas,
Europe, and Asia. For more information, visit www.google.com
See
also:-
Google
- editor mentions on STORAGEsearch.com
article:-
Google turns its hardware manufacturing over to Dell
article:-
Increasing Your Brand's Visibility by Search-engine Marketing
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| Editor's
Notes - Re Google |
Google offers
hardware
storage search appliances for all sizes of business.
Surprisingly
it does have a handful of brave / foolish competitors in this market.
Some
use Google's search technology - others use different search software and claim
to support more file types or larger file sets.
At present - in Q4
2007 - "storage search" is not a significant segment within the
storage market. In
October 2007 Google disclosed that over 10,000 companies use its enterprise
search appliances. After 5 years of passively "marketing" these
products that's a low penetration - less than 1% compared to how many
organizations use networked storage (NAS or
SAN). But it could change.
Beyond
the storage market - in the wider world of the web...
In my
unoriginal view (shared by millions of others) - Google is currently the best
web search-engine - which is why I use it as a site search-engine for my own
sites.
But it's a long way from being perfect. And my guess is - that
will always hold true.
Online publishers have a love hate relationship
with Google.
- We love it when their search results rewards our content and brings us
readers.
- But Google is also the #1 competitor for our customers' web advertising
dollars.
In the long term - as Google invests in more technologies
which simplify the creation of online content - Google itself becomes the owner
of more "content".
Balance of Mutual Need
Readers
tend to gravitate towards good search and good content.
Google
needs us just as much as we need them. (For now.)
Risk of Google
Dominance?
But there is a risk - that if the percentage of online
content owned by Google becomes too high (greater than 50% for example) that the
company may downgrade its links to unrelated sites - or charge for inclusion.
If that happened - that would take us back to a version of the internet - like
the early 1990s - when sites like AOL were actually content intranets. The
success of the world wide web in the late 1990s killed off that earlier business
model. It's likely that if Google got into the situation that its own content
was dominating search results - that would in turn - encourage competitor
companies to offer alternatives to the non-Google universe.
Google's
proposed acquisition of ad server company DoubleClick drew some interesting
comments from "not disinterested" Microsoft in
anti-trust
hearings September 2007
"This country doesn't permit the
phone company to listen to what you say and use that information to target ads.
The computer industry doesn't permit a software company to record everything we
type and use that information to target ads. Yet with this merger, Google seeks
to record nearly everything you see and do on the Internet and use that
information to target ads. Indeed, one question is whether this merger will
create a whole new meaning to the term "being Googled."
That
holier than thou attitude sounds rich coming from Microsoft - which has a few
times in the past - exploited its own monopoly position. But it's not less true
for all that. |
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