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the SSD Buyers Guide - click to see article
SSD buyers guide ..
Clarifying SSD Pricing - where does all the money go? - click to read the article
SSD pricing ..
image shows megabyte waving the winners trophy - there are over 200 SSD oems - which ones matter? - click to read article
top 20 SSD oems ..
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Marketing Views ..
SSDs over 163  current & past oems profiled
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SSD articles & blogs ..
SSD market history
SSD market history ..

click to learn more about Fusion-io's SSD products PCIe, Infiniband etc -  and company

Objective Analysis

Objective Analysis is a hand-picked team of highly-seasoned semiconductor industry analysts each committed to providing clients with the most unbiased evaluation possible of industry status, events, and outlook for the future. Our analysts provide our clients scenarios of likely outcomes, suggesting strategies based on an in-depth understanding of the issues, competitive landscape, and prime motivators of market success or failure. We pride ourselves in being first seers: industry observers who pick up on important trends before they fully materialize, helping clients take the lead in important emerging markets.

see also:- Objective Analysis - editor mentions on STORAGEsearch.com and Objective Analysis's reports page

  • editor's comments:- October 2011 - Jim Handy, founder of Objective Analysis, is in my opinion, one of just a handful of SSD analysts worldwide who have put years of work into understanding the SSD market and who truly appreciate and understand its varied complexities. If you're going to spend money on an SSD market analyst, opinion or report - you'd be nuts not to include his company in your shortlist.
Recent Objective Analysis Milestones from 30 Years of SSD Market History
In September 2007 - Objective Analysis published a 110 page report called - the Solid State Disk Market: A Rigorous Look to their offering. (This was the company's 1st major SSD report - but not the 1st by the author.)

In August 2008 - Objective Analysis published a new report (price $5,000) called - "Solid State Drives in the Enterprise".

In September 2008 - at DISKCON USA Jim Handy founder of Objective Analysis presented a paper called Why and How SSDs are Economical (pdf)

In April 2010 - Objective Analysis published a new 104 page market report - Data Centers Drive Major SSD Growth ( $5,000) which concludes that "the stunning growth of SSDs in enterprise servers and storage systems is only going to get stronger."

Objective Analysis finds that the enterprise SSD market is likely to approach $4 billion in revenues by 2015, nearly 17x times that of 2009, while unit shipments will increase by 50x during that period to over 4 million units.

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"Objective Analysis anticipates that many SSD makers will convert from proprietary controllers to 3rd party controllers, and most NAND flash makers fall into this category. Although the LSI acquisition (of SandForce) is unlikely to accelerate this process, this conversion will occur relatively soon."
...Jim Handy, founder of Objective Analysis, - October 27, 2011 - in an email alert "LSI Acquires SandForce."
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flash SSD capacity - the iceberg syndrome
Have you ever wondered how the amount of flash inside a flash SSD compares to the capacity shown on the invoice?

What you see isn't always what you get.
nothing surprised the penguins - click to read  the article There can be huge variations in different designs as vendors leverage invisible internal capacity to tweak key performance and reliability parameters. ...read the article
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SSDs - the Big Market picture
Editor:- StorageSearch.com was the world's 1st publication to provide continuous editorial coverage and analysis of SSDs (in 1998) and in the years which have followed we've led the market through many interesting and confusing times.
click to read the story about why SSDs are taking up so much time on so many web pages If you often find yourself explaining to your VC, lawyer or non technical BBQ guests why you spend so much time immersed in SSD web pages - and need a single, simple, not very technical reference to suggest - this may be the link they need.
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