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To be or not to be? Mice
or mouseless? - that is the question.
Editor:- June 18, 2018 - If
you trawl the archives of Shakespeare's scribblings (even the fake plays and
musicals) I'm pretty sure he didn't have anything to say about the
role of mice as icons
on a data storage web site. Although he did have a lot to say about life,
changes, revolutions, dynasties and successions.
So why the question?
- mice or mouseless?
StorageSearch.com
is for sale.
I'm retiring - and I'm looking for a new owner for the
site who will value my readers.
I will stop updating StorageSearch.com on December 25, 2018.
And I'll freeze the site after that date - pending the formal closing of the
sales process.Mice or mouseless will be one of the
branding questions
to be determined by the new owner in 2019 - whoever they may be.
As
part of this plan I have also told advertisers that the web ad model (which has
worked so well since 1996) is now EOL. This means the site will be offered for
sale without any ties. ...read more
about this
the future of data storage
Editor:- January 23, 2011
-
the
future of data storage is the lofty sounding but aptly chosen title of a
new article published online today in Broadcast Engineering -
written by Zsolt
Kerekes editor of StorageSearch.com
(that's me).
It's a completely new article which synthesizes and
integrates concepts from several futuristic articles which have already
appeared here on the mouse site and wraps them into a cohesive whole. Anyone
who reads it will get a clear idea of where the incremental changes they read
about in storage news pages (like this one) are likely to end up. ...read
the article
See later:- which
way next for SSD? (Dec 2017),
are we ready
for infinitely faster RAM? (May 2018)
re multi-million IOPS SSD marketing - new blog from Woody Hutsell
Editor:-
December 22, 2010 - Woody Hutsell
- who for a decade led the enterprise SSD marketing business at Texas Memory Systems
- and who recently joined ViON
has recently started a blog about SSDs.
His first article bemoans the
current trend of marketers to
quote
ever higher millions of IOPS - a marketing tactic - which he freely admits
he started back in his days at TMS.
In this entertaining and thought
provoking article Woody says - "One million IOPS. Yawn! Is that all
you've got! In fact, I would argue if the extent of your marketing message is
your IOPS you don't have enough… marketing talent." ...read
the article
StorageIO apologizes for the late delivery of this new
newsletter...
Editor:- February 25, 2010 - after 5 years being in
business - StorageIO
recently published the inaugural issue of their
Server and StorageIO
newsletter.
Marcoms guru, Carey Hedges founder of (UK
based)
H-N Marketing cautioned me when
I launched an ezine called MarketingViews
(in 1996) that most company newsletters rarely get past the 3rd issue due to
lack of commitment and resources by the original sponsors. I've observed the
core truth in that rule of thumb many times now.
But StorageIO's
newsletter should get past that milestone easily - because their founder - Greg Schulz - is a prolific
blogger, author of real printed books, and oft quoted
storage market savant /
soothsayer.
In Greg's introductory apologia - for not having done
this newsletter thingie sooner (I'm surprised he found the time anyway) - he
says - "In an age of social media including facebook, twitter, blogs and
video, some might ask the question of why a news letter?" ...read the article
to see how he answers that rhetorical question.
And if you're still
interested in that type of question - take a look too at this article -
Getting
the Message - by InfoCommerce Group - which wryly analyzes this dilemma in
the following vein:- "Email, Blogging, Linked-In etc. It seems that once
a popular messaging channel becomes too clogged with extraneous messages, a new
message channel emerges." |
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| New Storage
Blog for Readers in Italy |
Editor:- April 23, 2008 - Storage &
Backup is a new (to me) online publication which covers the storage market
in Italian.
Storage Markets Says Goodbye
Editor:- November 12, 2007 - Storage
Markets today concluded its experiment of predicting trends and
transitions in the storage industry.
First launched in October
2006, the
publication /
market research site
says that over 560 storage industry professionals and end users participated
with insights and opinions. Here at the mouse site - we have our own way of
predicting things - based on analyzing the storage search behaviour of over 1
million readers and feeding that into
ScryWare. ...gone away storage
companies
New Storage Thinking Tank
Editor:- February 22, 2007 - a new (to me)
storage publication is Wikibon.
It's tagline is "The Storage Thinking Tank". It includes
articles, opinions and comments about a range of storage issues. It also has a
bee in its logo and so I've added it to my article:-
Animal Brands
and Metaphors in the Storage Market. ...Wikibon
STORAGEsearch.com Publisher is 15
Editor:- October 2, 2006
- this month is the 15th anniversary of founding ACSL - publisher of
STORAGEsearch.com
The storage market, which will generate over
$160 billion revenue in 2006, is the most important segment in the computer
industry and this is an exciting time to be covering storage as fundamental
changes are taking place in the way that enterprises architect their IT
infrastructure.
Gone are the days when the processor or the operating
system were the primary factors which dictated how everything fitted together.
In the future - the levers and gateposts which enable or inhibit fast
corporate change will be dictated by how well the storage systems support the
data needs of the enterprise.
Just as the internet gave rise to new
types of companies which didn't exist before, the new age of content will
generate huge markets where the success or failure of the enterprise will be
determined by the strength or weakness of its underlying storage systems.
Looking
back at the start of my publishing career:- one of the frustrations of
publishing a computer market directory in the early 1990s was the fact that new
editions were obsolete on the day they were printed. My data collection
methodology was to research and update data every day. Soon after it became
acceptable to make money on the web - we made plans to switch to a web format -
which we did in 1996. Although much has changed on the web in the past decade -
one factor has remained unchanged:- people migrate quickly to the sources which
give them the best information. Content providers (like us) and content finders
(like Google) need each other (even though
we compete in the same advertising market) and although search algorithms have
improved, I think human editors can still do a better job of collecting
together lists of all the important companies in a vertical market.
STORAGEsearch.com has been leading the
way to the new storage frontier for 8 years, and before that our
SPARC Product Directory
helped to shape and inform the needs of the people building the dotcom market.
It's been great fun working on these in the past 15 years - and I look forward
to reporting on the exciting developments still to come. ...ACSL profile
SNIA Europe Launches Storage Networking
Times
Editor:-
June 27, 2006 - a new article called "The Business Case for IP Storage"
was published today - written by Aad Dekkers, IPSI Chair, SNIA
Europe.
It appears in a new quarterly publication called
Storage
Networking Times launched today by SNIA Europe.
See
also:- Storage Industry Trade
Associations, iSCSI
StorageNewsletter Acquires Mass Storage
News
Paris, France,
and Erie, PA - April 20, 2006 - Privately-held Micro-Journal, the French
publisher of StorageNewsletter, has definitively acquired Mass
Storage News, published by RMG Enterprises in Erie, PA.
Both
publications are dedicated to reporting on the worldwide professional storage
community. From now on, as a result of this acquisition, Mass Storage News will
be merged into StorageNewsletter. The financial terms of the transaction were
not disclosed.
"The storage industry is in a period of heated consolidation
and this is also the case for storage publications. By acquiring Mass Storage
News and merging it into StorageNewsletter, we will increase our audience and
will by far lead the market of newsletters targeting storage professionals.",
said Jean-Jacques Maleval, Editor of StorageNewsletter.
"We are very happy to see Mass Storage News join a publication of
the caliber of StorageNewsletter, from which our readers can now benefit,"
commented Larry Roberts, CEO of RMG Enterprises and publisher of Mass Storage
News.
...StorageNewsletter
profile, Mass Storage News
Editor's
note:- Lat year (March
18, 2005) Mass Storage News announced it had completed the acquisition of
Jobstor.com. I've said
before that I think the market doesn't need so many
online storage publications.
A smaller number of better quality publications works better for readers. | |
 | |
| STORAGEsearch - (this site)
Enterprise storage focused web directory since 1998 - published by
ACSL |
DataStoreX - storage portal started 2000 |
| speicherguide.de - German
Storage-Portal, started January 2003. |
Techworld - UK focused IT and
storage portal started May 2003. |
| EnterpriseStorageForum.com. -
portal from internet.com was originally called NetworkStorageForum.com |
Byte and Switch - portal launched June
2001 by Light Reading |
| SNIA - Storage Industry Networking Association |
ITtoolbox Storage - portal from
Information Technology Toolbox, Inc. |
| ISIT.com is a FREE library designed
to help buyers of information technology (IT) products. The library answers
hardware, software, and application questions about various technologies,
including: Storage. |
UK Information
Storage Organisations - a directory compiled by Mackintosh Consultants |
| Storage Pipeline - originally published
by CMP. Started June 2003. Has been
acquired by Byte and
Switch |
searchStorage.com since 2000 -
storage portal from techtarget.com. A
confusingly similar name to ours. But no mice. |
| Data Storage Connection -
since 2004 - news and articles about storage networks. |
InfoStore - since 2004 - English
language online version of Asian based magazine of the same name. |
| DCIG - since January 2008 - writes articles and
blogs about the storage market which are aggregated on its own site, and offered
for distribution to other publishers. |
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| CompactFlash Association - The CFA is a
non-profit, mutual-benefit corporation that maintains and promotes the
CompactFlash™ and CF+™ specification as a worldwide, small form
factor, removable card standard. |
SCSI Trade Association - Trade association
focused on SCSI. |
| DVD news and resources on dvdfile.com |
DVD Forum
- Trade association focused on DVD |
| Storage Review - Benchmarks, reviews
and news about the disk drive market. |
DataStorageHub - aims to be the knowledge
exchange and communication platform for the global data storage community. |
| usByte.com - started in 1999. Mostly PC
related storage. |
RAID Advisory Board - Trade
association focused on RAID. |
| Opportunities &
Trends in Data Storage & Retrieval -
Mass Storage News |
InfoStor - website from the print magazine
of the same name. |
| Fibre Channel Industry Association |
Storage magazine - online
site supporting TechTarget's print magazine of the same name - launched March
2002 |
| STORAGE - started in 2001 - UK
print magazine. |
Blocks and Files - online storage news -
started February 2008. |
| Wikibon - storage community site |
|
| Storage Products Guide -
started in 2005 - by Silicon Valley Communications |
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Nibble:- Re
Consolidation in the Storage Publication and ORGs Market?
Editor:-
November 10, 2004 - During the difficult time in the IT market (2001 to 2003) it
seemed that every IT publisher spawned "Storage Portals " and related
online publications.
I stopped counting them when I realised that the
likely number was heading into 3 digits. In most cases these shallow titles were
little more than a single homepage with the word "Storage" on it, a
few news headlines and a back end which was the same old PC publication,
Business Wire newsfeed, or in some cases, nothing behind it at all.
This
caused tremendous confusion to marketers in vendor companies, who with the
business recovery in the storage market have experimented with many of these
new sites and been disappointed with the results - because most of them didn't
have many readers. New storage dot-ORGs sprang up too - to standardise
differences in technology which were too small for most oems and users to care
about.
I'm pleased to say we're seeing now some consolidation in the
number of storage publications and storage dot-ORGs. Six of them, which we
previously listed have disappeared in the last month or so. Their websites have
been acquired by vendors or their domains are up for sale.
Although
the storage market is now a
$70 billion / year
market - my belief is that the contraction in the number of storage portals will
continue and, as a publisher we look forward to it dropping back down to maybe 3
or 4 titles - each with their unique flavor and special intellectual property,
insights and interests.
If
Google, Yahoo
and MSN can navigate users through billions
of general web pages than you don't need more than a handful of focused portals
to provide content within the storage space. | | |
