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Flexxon SSDs for indistrial medical and automotive applications - overview image
IMA (Industrial, Medical & Automotive)
XTREME series SSDs - from Flexxon
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Flexxon QR Code

Flexxon

Flexxon designs, manufactures and markets industrial NAND flash storage solutions products, serving specifically Industrial, Medical & Automotive (IMA) applications and customers worldwide, who demand the very highest level of reliability, endurance and wide operating.

Showing its commitment to the IMA markets Flexxon still currently supports products like SD or microSD MLC in low densities (1G & 2G) that have been obsoleted by other manufacturers.
Flexxon logo









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Flexxon has medical customers
who have chosen us for 7-10 years
fixed BOM orders.

read more in - who's who in SSD? - below
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Flexxon - addresses and links
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worldwide heaquarters

Flexxon
28 Genting Lane #08-07 Platinum 28
Singapore 349585

url:-http://www.flexxon.com
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see also:- Flexxon - editor mentions on StorageSearch.com
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who's who in SSD? - Flexxon
by Zsolt Kerekes, editor - StorageSearch.com - October 2017
Inevitably most of the factors which grab the attention of SSD technology PRs and analysts are "gee whiz" advancements which push the boundaries of what is possible to the next generation level:- making devices run faster, smaller, have higher capacity, lower cost, greater reliability etc. But I became increasingly aware in recent years - as the whole SSD market has become greater in its reach and revenue - that particularly with regard to customer service oriented angles (for example - customization of products, and manufacturing adaptations which flex in line with customer needs - such as contiuity of supply or predictability of logistics) that a significant subset of SSD manufacturers were being under reported - or for other reasons were not so prominently visible - in the SSD news media.

Being acutely sensitive to the fact that almost everything I have written about in the past 25 years of my publishing career (from RISC servers and enterprise storage to SSDs) began first as a niche market - which my readers (by their actions) have helped to grow - it was interesting to see that significant niches were now developing within the SSD market itself.

I have written elsewhere about how difficult it has been to correctly anticipate and create products for new niches even in the headline grabbing enterprise flash segments. And changes have been coming down the pipeline in industrial markets too. But some of the changes in embedded markets which were seldom written about were changes in SSD company business models - services to help customers with proven technology - rather than the tick tock adoption of new stuff.

So when I first started talking directly to Flexxon in 2015 I knew this was one of those companies which fitted into that category of being more difficult to compartmentalize because it wasn't gee whiz (quite the opposite in some respects because some of their strategic products are deliberately low storage capacity and good enough performance (rather than fastest) thereby meeting systems needs which have long been abandoned and EOLed by mainstream memory system companies). Flexxon's industrial SSD approach was solving similar problems to other industrial SSD makers but it seemed to me as if the medical and automotive needs were pulling the design spectrum into a subtley different shape to the conventional pattern I expected to see.

I confess it took me a while to appreciate the differences because I was still learning for myself (by speaking to other "difficult to catagorize but noteworthy" SSD component companies) a new vocabulary of customer service attributes which such companies share in common - even when their product lines and customers may be entirely different or rarely overlap.

To give you an example. The special behaviors of military SSD companies are well understood in SSD analyst circle because that was one of the birth places of the SSD market itself. We understand that there's something special about military SSD companies - even if it's hard to write a list of what those elemental things are.

I could pick out a factor like BOM or SSD product continutity and tell you about one or two MIL SSD companies which are still supporting SSDs they made 15 years and 3 company name changes before.

And in that longevity of support area I learned that Flexxon has similar aspirations but aimed at other markets.

When I spoke to Flexxon about this recently - Camellia Chan who is Managing Director at Flexxon said...

"Yes, we support the longest life cycle fixed BOM solutions. For example, we are still supporting 64MB SLC memory card, 1GB/2GB MLC memory card. 64MB SLC CF Card..etc And we can support eMMC version 4.2, 4.3, 4.41 those legacy interface."

"For same form factor- we could guarantee more than 10-15 years, for Fixed BOM with fixed controller, Flash and firmware version, we could support 2-3years for MLC and 5years for SLC...

"But for medical customer who need to go for FDA approval, we could extend product life on top of guarantee years by buffering supply of the flash or even controller before it go EOL. We have medical customer go with us for like 7-10 years fixed BOM order."

"We are so successful for our memory strategy because we are serving niche market where our customer pool sharing same requirements, their requirements long life/ high reliability, high endurance/ more on medium size to lower size of the capacity. As 100% of our customer require long life, so that we could buffer NAND flash and share across the customer pool, we dont have pressure on the flash inventory."

Editor:- in that respect the medical market is similar to the industrial market. But these markets can differ greatly in their environmental and cost expectations.

And the environmental differences show up in the memory usages and power fail data integrity strategies in these different application markets too.

So Flexxon offers pSLC - as well as SLC and MLC within its embedded SSD families.

I discussed the extremes of capacitor holdup in military SSDs in an earlier article.

I was interested to see a note of realism in a datasheet from Flexxon talking about their DCS (Data Clone System) which said this.

"There is no method or program that guarantees 100% data integrity during sudden power loss." ...read more (pdf)

The choice of SSD controllers and internal architectures is another way of looking at the differences between embedded SSD companies.

In its new XTREME SATA SSDs family Flexxon says it's transitioning to LDPC which corrects more errors than BCH for the same ratio of user data to ECC parity. These DSP generation controller techniques have been used for many years in consumer and enterprise SSDs but are never used in military SSDs and only in a small number of industrial SSDs due to their CPU and wattage footprints. Flexxon says its LDPC design uses 10x less power than traditional designs.

Fast secure sanitization of SSDs is seen in all SSD markets (although more frequently in some markets rather than others.) This type of security is an alphabet soup of standards - which is why no single SSD can meet all needs - and why customization - for the intended market is a necessity.

In today's SSD market it can be surprising to learn that some vendors are still comfortable making new, low capacity 1GB SSDs - when the headlines are biased towards the 60TB SAS drives or petabytes in U. That's why companies like Flexxon can find it harder to get noticed.

If you're someone who needs the less glamorous sounding products you already know how how frustrating it can be wading through vendor web pages which emphasize the biggest and fastest products when that's what you're looking for.
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"Basically we (Flexxon) are not the technology leading company.

Instead where we are focusing is on continuing to provide legacy product to industrial, medical, automotive customers We support a lot of EOL SSD products worldwide.

Most of our customers are facing the problems of discontinued products and we are the ones who support them."
what were the big SSD, storage and memory architecture ideas which emerged and came into sharp focus in 2016?


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This is not your Grandfather's industrial SSD market.
say farewell to reassuringly boring industrial SSDs


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Even industries which weren't expecting to use the newest generations of highest density 3D flash - such as the industrial and military markets - have been hit by shortages in mature planar (2D) memory.
consequences of the 2017 memory shortages


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In the right context customization can be a win win for customers and vendors.
some thoughts about SSD customization


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