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EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.
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See also:- EMC - editor mentions in StorageSearch.com and EMC's SSD page

Who's who in SSD? - by Zsolt Kerekes, editor - May 2012

EMC is 1 of more than 100 companies in the rackmount SSD market. It also engages in these market segments:- FC SAN SSDs, iSCSI SSDs, SSD software, HA SSDs and PCIe SSDs.

Many of the leading SSD companies I talk to - which compete with EMC - are happy that for many years EMC was a non-participant, and then a follower and integrator of externally sourced SSD hardware rather than a leader in SSD architecture. Uncompetitive SSD solutions from EMC were good for them.

Nevertheless - that doesn't stop many of these self same companies having wished at one time or another than EMC would become a volume customer of their products - or maybe even acquire them. (EMC acquired XtremIO - in May 2012).

As the SSD market has grown bigger - EMC has been under increasing pressure to do something more significant in the SSD market. As predicted EMC has been slowly solving its SSD weaknesses and gaps using a combination of oem deals, licensing and acquisition - overlayed by promises of significant SSD software in the future. There was no big-bang quick-fix available that would work any better.

EMC has oemed SSDs from many leading SSD makers including:- STEC, Samsung , HGST, LSI and Micron.

EMC formed a flash business unit in May 2011 - but it wasn't until February 2012 that the company launched its first PCIe SSD based products (Project Lightning) which uses PCIe SSDs sourced from LSI.

For more info about EMC take a look at the links above and EMC - editor mentions in StorageSearch.com.

I currently talk to more than 300 makers of SSDs and another 100 or so companies which are closely enmeshed around the SSD ecosphere - which are all profiled here on the mouse site.

I learn about new SSD companies every day, including many in stealth mode. If you're interested in the growing big picture of the SSD market canvass - StorageSearch will help you along the way. Many SSD company CEOs read our site too - and say they value our thought leading SSD content - even when we say something that's not always comfortable to hear. I hope you'll find it it useful too.
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EMC mentions in SSD market history
In 1987 EMC introduced SSD storage for the mini-computer market, which was the hottest part of the server market at that time. EMC's SSDs were 20x faster than the then available hard disks. But market forces and losses led to EMC exiting the "memory enhancement" business soon after.

... ...21 years later:- EMC re-entered the SSD market in January 2008 - with rackmount arrays populated by flash SSDs from STEC.

In October 2010 - Samsung said it is shipping 200GB 3.5" SATA SLC SSDs to EMC. Sequential R/W speeds are 260MB/s and 245MB/s respectively. R/W IOPS are 47,000 and 29,000. The new Samsung SSDs have an 'end-to-end data integrity' function and encryption.

InJanuary 2011 - EMC revealed it had shipped 10 petabytes of SSD storage in 2010. To put that into context:- it's equivalent to 10% of the enterprise SSD capacity shipped in the same period by SandForce Driven partners and 2/3 of the enterprise SSD capacity shipped in the same period by Fusion-io. Most of EMC's flash in that period was SLC - whereas most of the flash shipped by the other named vendors (and their channel partners) was lower cost MLC. There are differences - see are MLC SSDs Ever Safe in Enterprise Apps? - for more about that.

In May 2011 - EMC announced it has created a flash business unit and will enter the PCIe SSD market later this year. The company indicated that its run rate of shipping flash storage array capacity in 2011 is approximately 3x the level it had achieved in 2010.

In February 2012 - EMC launched its new PCIe SSD based product line - VFCache - which as widely reported last month - leverages hardware designed by LSI and incorporates SandForce controllers.

In May 2012 - EMC announced it has acquired XtremIO for $430 million

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"In 1987 EMC introduced SSD storage for the mini-computer market, which was the hottest part of the server market at that time. EMC's SSDs were 20x faster than the then available hard disks."
...from:- Charting the Rise of the SSD Market
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EMC acquires XtremIO
Editor:- May 10, 2012 - EMC today announced it has acquired XtremIO for $430 million.

Editor's comments:- XtremIO was a vendor of rackmount SSDs which included dedupe and management of the storage drives in the array using proprietary array technology which the company said was much more efficient than RAID - while also supporting high performance and fast snapshots.
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EMC finally does PCIe SSD launch
Editor:- February 6, 2012 - EMC today launched its new PCIe SSD based product line - which as widely reported last month - leverages hardware designed by LSI.

As you'd expect - EMC say they plan to do a lot of things to support this with their wrap around software protection (high availability, data integrity, reliability, and disaster recovery) and auto tiering / SSD ASAP. And in the future they're going to do things even faster. Nothing to get excited about then - unless you are a supplier to EMC.

EMC would like to suggest that it was the first company to offer flash SSDs in an enterprise storage array Their press release said - "VFCache is the latest in a line of enterprise flash innovation firsts, beginning in 2008 when EMC was the first to integrate flash drives into an enterprise storage array."

That's an idiosyncratic reinterpretation of SSD history. In the interests of accuracy I would rewrite that to say - "EMC was the 1st company to ship lonely flash drives in an EMC branded enterprise storage array (which consisted mostly of hard drives)."

losers from this?

I guess you can count STEC as a loser - because having been EMC's original flash SSD supplier (in other form factors) they may have had some hopes that their late-to-market new PCIe SSD might get its tires kicked.

I'm only saying this - because otherwise I'll get a load of emails asking what I think - but in my view it would be a mistake to count Fusion-io as a loser in this.

FIO is the company which did most to establish PCIe SSDs as a recognized and disruptive force in the enterprise market - and a year ago upset EMC by disclosing it had shipped significantly more of its fast ioDrive flash SSD capacity into the enterprise than EMC had done with its slower STEC kind - despite EMC having had the prior advantage of a legacy tied customer base.

I heard recently from someone who is no longer with the company - that as you might expect for a fledgling company developing oem opportunities - many years ago Fusion-io offered its PCIe SSDs as an oem platform to EMC. Apparently EMC evaluated the ioDrive and poked around the issue for months - but EMC was - at that time - "clueless" about the potential of the SSD market couldn't understand what to do with it.
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