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Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center.

When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored.
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Pure Storage logo - click for more info


The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

see also:- Pure Storage - editor mentions on StorageSearch.com, Pure Storage's blog
  • editor's comments:- February 2013 - Pure Storage - which hovered just below the top SSD companies in Q3 2012 at #26 - but then moved up to #19 in Q4 2012 - operates in the fast-enough and bulk enterprise storage SSD market - and has received about $100 million of investment funding.

    The company markets an FC SAN compatible SSD storage array which superficially looks like a classic RAID system with removable MLC drives. However, the company says that its architecture has been designed from the ground up - with the aim of delivering usable storage capacity at price points below that of enterprise HDD storage - while also being capable of offering moderately high performance IOPS and throughput.

    The product does that by combining elements such as inline dedupe and compression - which is similar to what the market has already seen from earlier rackmount SSD vendors such as WhipTail Technologies and Nimbus Data Systems.

    Pure Storage 's FlashArray is assembled from a series of 2U storage racks and controllers which provide a raw uncompressed MLC SSD storage density of just under 3TB per U - which is 3x lower than vanilla FC SAN MLC SSDs such as the RamSan-810 from Texas Memory Systems. Pure Storage 's array delivers about 6x lower IOPS per rack unit too.

    So you may ask - where's the market?

    At 50K IOPS / u - it's more than fast enough to outrun traditional hard disk arrays. And with a 10x virtual capacity reduction - Pure Storage clains its SSD arrays will cost less than HDD arrays - offering 25TB of compressed storage per U and at much lower power consumption too.

    Pure Storage isn't the only SSD company which claims to beat HDD arrays costs today.

    Recent newcomer Skyera - which emerged from stealth mode in August 2012 - packs 44TB of unified enterprise SSD storage into a single rack U - at the lowest price point in the industry,
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selected Pure Storage milestones - from SSD Market History.

In August 2011 - Pure Storage unveiled its first SSD product (an FC SAN compatible bulk storage SSD) and announced it had received $30 million in series C funding bringing its total capital funding up to $55 million.

In August 2012 - Pure Storage cranked up the heat on its funding to $95 million with a new $40 million Series D funding round.
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some SSD articles here on StorageSearch.com

2.5" PCIe SSDs - How will the new concept impact existing markets?

the Business Case for SSD ASAPs - whether it's tiering or caching or both - these new SSD appliances find the data hot spots and give you the advantages of SSD acceleration as soon as possible.

what do enterprise SSD users want? - And what do SSD companies have to do in the next few years?

What makes this enterprise SSD different? - just 4 things really... (well - maybe 6)

adaptive flash care management IP (including DSP) for SSDs - what is it? and who does it?

how fast can your SSD run backwards? - Mysterious behavior in SSDs? - 11 core SSD asymmetries are often the root cause.

enterprise SSD market silos - 7 SSD types will satisfy all future enterprise needs.

where are we now with SSD software? - and how did we ever get into this mess?

Enterprise SSDs - the Survive and Thrive Guide - rules to help you get through an unruly market
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Pure Storage says what you can do with those HDD arrays
Editor:- May 16, 2012 - Pure Storage today published a new video on YouTube which pokes fun at the idea of hanging onto hard drive arrays and suggests what you can do with them.

The 142 second video packs a lot of humor into its tour of why their way of doing dedupe with flash is cheaper and better. And it includes animals too.

The company also unveiled a new generation of fast-enough (100K write IOPS) HA/FT SSD arrays today - with upto 100TB compressed capacity - which are clustered around InfiniBand.
see the SSD video I'm not great fan of SSD videos - because they mostly waste time - but this one will be added to my favorites list later today - because it's amusing and speaks for the SSD industry. ...watch the video
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aligning database block sizes with SSDs
Editor:- February 5, 2013 - I often hear from readers designing software for SSDs who - having researched the subject of flash etc - have spent too much time over-worrying about internal SSD hardware details that they really shouldn't be worrying about. Because by the time they learn about such things - that type of hardware anxiety is ancient history.

Today I came across a recent blog by Chas. Dye at Pure Storage called Please DON'T Fiddle with Your Database Block Size! - which also warns about this very issue.

Chas says - "At Pure Storage, we believe that a factor that should never influence the block size decision is your storage subsystem."

Editor's comments:- I'd certainly agree that trying to slavishly make your data structures look like something you've read about which might be inside an SSD controller is probably a waste of time - because unless you know the SSD designer you don't really know what's going on - and the abstraction you read about in some web site is only a small part of the picture.

If an SSD is so sensitive to the data you hit it with - it's not the SSD you should have bought in the first place.
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tier 1 - 1U rackmount SSD
no single point of failure
lowest latency, highest density 1U FC SLC SSD
the RamSan-720 - from Texas Memory Systems
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SSDs and boats and planes
Editor:- October 11, 2012 - a recent blog by Pure Storage asks - what's the risk of over promising and under delivering with hybrid storage arrays?

When this blog talks about hybrids the meaning - in this context - is flash and HDD hybrid boxes - not flash and PCM or some other combination of faster and slower SSDs.

Among other things - the article says "...now imagine if you showed up to board your international flight, and they put you on a ship instead?" ...read the article

See also:- SSD ASAPs news (hybrid arrays. auto-tiering, caching etc.)
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Pure Storage announces $40 million funding
In August 2012 - Pure Storage cranked up the heat on its funding to $95 million with a new $40 million Series D funding round.

That's about $1 million of funding for each system shipped since the company emerged from stealth a year ago.

Toughest competitor - based on price - is Skyera - although Skyera will have to prove during the next few quarters that their recently launched technologies work in real world installations before they become a real headache.

Toughest competitors - based on impact of established market presence and reputation - are Texas Memory Systems, Violin, and Nimbus.