Memorex
Memorex Products, Inc. is the industry sales and marketing
leader of digital media and media accessories. Since the early 1970s, Memorex
has been one of the most widely recognized and respected names in the consumer
electronics industry. Today, it is an influential brand in CD and
DVD media, optical
drives and USB
flash drives. Memorex is
headquartered in Cerritos, Calif. For more information on Memorex Products, Inc.
or its products, please call 562-653-2800, or visit the company's Web site at
www.memorex.com .
- January 19, 2006 -
Imation announced it
will acquire Memorex
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USB connected storage on
STORAGEsearch.com |
The raft
salesman said:- that compared to
Megabyte's
ancient raft, the USB
method
of crossing the data stream used less barrels
and was lighter
to carry. Our explorer
wondered if "USB" was an acronym for
"Unstable Sinking Barrel" | |
Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services. The storage market was worth over $150 billion in 2005,
and as it gets bigger - more companies will turn to animal brands to help
differentiate their otherwise bland products and lend them artificial (or
deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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