ioSafe's SSD Bookmarks
Editor:- February 26, 2010 - ioSafe's CEO, Robb
Moore - shares his
SSD Bookmarks
today with our readers.
You know
StorageSearch has been banging on
about SSDs (it seems like)
forever.
But in recent years zillions of other sites have fizzed into the
SSD bubble too.
Now you and I both know that the quality of SSD content across the
web is - well "random" is a polite way of putting it - but that
means a little part of it must be quite good too! I'm biased and don't have
time to waste browsing SSD chatter in other
publications. That's
why I started the SSD
bookmarks series last year - to get suggestions from industry leading
figures - which give you and me a clue into what they see as important. ...read the article
StorageIO apologizes for the late delivery of this new
newsletter...
Editor:- February 25, 2010 - after 5 years being in
business - StorageIO
recently published the inaugural issue of their
Server and StorageIO
newsletter.
Marcoms guru, Carey Hedges founder of (UK
based)
H-N Marketing cautioned me when
I launched an ezine called MarketingViews
(in 1996) that most company newsletters rarely get past the 3rd issue due to
lack of commitment and resources by the original sponsors. I've observed the
core truth in that rule of thumb many times now.
But StorageIO's
newsletter should get past that milestone easily - because their founder - Greg Schulz - is a prolific
blogger, author of real printed books, and
oft quoted
storage market savant /
soothsayer.
In Greg's introductory apologia - for not having done
this newsletter thingie sooner (I'm surprised he found the time anyway) - he
says - "In an age of social media including facebook, twitter, blogs and
video, some might ask the question of why a news letter?" ...read the article
to see how he answers that rhetorical question.
And if you're still
interested in that type of question - take a look too at this article -
Getting
the Message - by InfoCommerce Group - which wryly analyzes this dilemma in
the following vein:- "Email, Blogging, Linked-In etc. It seems that once
a popular messaging channel becomes too clogged with extraneous messages, a new
message channel emerges."
Déjà Vu SSD article on SalvationDATA.com
Editor:-
February 25, 2010 - SalvationDATA
has recently infringed StorageSearch.com's
copyright.
SalvationDATA has copied an entire article of mine onto its
website - without permission.
Here's
my original.
Here's
their spammy copy.
Although many bloggers do similar things with personal web sites -
it's a more serious matter when a vendor - who should know better - violates
copyright.
The reason vendors do this - especially in the
data recovery market -
is they hope that by creating a bigger web site (from pilfered content) they
make their own web sites score higher with Google. If they read the SEO
articles on Marketing Views - they
would find more ethical ways to get better web marketing results.
Are
you going to be happy doing business with a company which doesn't respect
fundamental copyright laws? That's up to you.
PCIe SSDs Dominate Product Views
Editor:- February
24, 2010 - 3 out of the top 5 most popular featured SSDs here on StorageSearch.com are now
PCIe SSDs.
Rankings
are now listed and updated daily in the
SSD buyers guide
- just below the news digest for the current month.
Unlike
the top 10 SSDs
(quarterly feature which is based on editorial search volume and excludes
ad pageviews ) - the new "products popularity" indicator is
based on ads.
In
previous years
we only listed the #1 product ad in each month.
It provides an
alternative useful way of seeing what people are looking at, and maintains a
tradition which I started in my online directories back in 1996.
Ever
wondered why the editor can spot
forward looking
trends? - Our web stats have historically predicted market behavior upto 3
years in advance in high value markets. (Keeping the dust off the
crystal ball helps too.)
SGI acquires COPAN Systems
Editor:- February 23,
2010 - SGI
announced
the purchase of substantially all the assets and assumption of a limited number
of liabilities of COPAN
Systems (for approximately $2 million in cash).
Despite EMC Hiccup STEC anticipates continuing upflows in SSD
Market Bubble
Editor:- February 23, 2010 -
STEC today
reported that its
revenue
for full-year 2009 grew 55% to $354 million.
"During
2009 we achieved the highest revenue, gross profit margin and earnings per share
in our company's nearly 20-year history," said Manouch Moshayedi, STEC's
Chairman and CEO. "We believe that the first half of 2010 will be a trough
period for our business due to an inventory carryover by our largest customer (EMC). Although, we believe the
marketing programs that we implemented last quarter have had a positive effect
on the sell-through of SSDs, based on our best estimates we now anticipate this
inventory carryover to continue to negatively impact our sales to this customer
during the first half of 2010, as we do not expect any meaningful production
orders from this customer during that time.
"We have been working diligently to increase SSD sales to other
major customers by introducing new marketing incentive programs for 2010. We
expect to start experiencing the benefits of these efforts during the 2nd half
of this year. "We firmly believe that we are still in the beginning
stages of the adoption
of SSDs by the Enterprise markets. Despite the near-term challenges, we
believe that as the benefits of SSDs
become more widely understood, and the growth curve of SSD adoption accelerates,
we will be in an ideal position to take full advantage and make significant
gains."
Editor's comments:- I totally agree with STEC's
view about the long term upside potential for the SSD enterprise market.
Recently
as I've been looking in more detail at my own market adoption models going out
to 2015 - I've revised the total available market size for SSDs considerably
upwards compared to my earlier TAM estimates (which were originally projected
in 2003/5). There's a lot of painful learning to be done by vendors and
customers alike - including new applications for SSD types which don't exist
yet. If you want to get a range of other views see
Solid State Drives -
market research & analysts.
Seagate adds 2TB SAS track to 18 years grooving 7,200 RPM HDDs
Editor:-
February 22, 2010 -
Seagate today
announced
it's shipping 2TB 3.5" 7,200 RPM hard drives with a 6Gbps SAS interface.
The
new
Constellation
ES includes host-selectable power reduction options - upto 35%
for slow or idle periods.
Editor's comments:- coming 6 months
after 2TB SATA
enterprise hard drive shipments from other hard disk oems - (Hitachi
- Ultrastar A7K2000 and
WD
RE4 ) - the distinguishing feature about this is the
SAS interface. But
the "6Gbps" part is vanity rather than substance - because (like all
hard drives) the magnetic media delivers lower throughput and
IOPS than
you can get from many common 3Gbps
2.5"
SATA SSDs.
On
a historical
note Seagate started shipping the
world's
1st 7,200 RPM HDDs in 1992. That really was a time when
hard
disks were getting faster.
Tiering SAN Shifts Real Estate without Costly Tears
Editor:-
February 22, 2010 - Compellent
published a
case
study (pdf) - which shows the benefits of
automated
tiering
SAN storage - applied to
the online marketing of real estate.
Demonstrating the flexibility of
Compellent's "Fluid Architecture" their customer -
WhereToLive.com - is quoted as saying
- "With the Compellent system... I'm able to get a million-dollar SAN
over time and without that one-time million-dollar capital expenditure."
What
is Fluid Architecture? - Compellent's VP of marketing, Bruce Kornfeld,
explains...
"Compellent'sFluid Data storage
enables automated tiering at a granular level between any drive technology,
speed and even RAID level.
Shifting data between SSD,
FC,
SATA, and
SAS works quietly
and unobtrusively in the background. Businesses want a "set it and forget
it approach" and that's why automated tiering has proven popular –
because it saves customers a lot on disk drives, space and power costs. The fact
that most large, legacy storage vendors are now introducing their own solutions
only validate that customers are asking for automated tiered storage. Automatic
tiering is one party no storage vendor can afford to miss."
Editor's
comments:- this month is the
8th anniversary of
the "Affordable SAN Initiative." Like
$$Ds - there's
affordable and AFFORDABLE. |
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