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storage history - February 2010, week 4

Megabyte's selection of storage news
Megabyte loves reading storage news.
... the SSD Buyers Guide
After SSDs... What Next?
flash SSD Jargon Explained
the Top 10 SSD Companies
SSD Myths and Legends - "write endurance"
the Problem with Write IOPS - in flash SSDs
Clarifying SSD Pricing - where does all the money go?
SSD ad - click for more info
ioSafe's SSD Bookmarks

Editor:- February 26, 2010 - ioSafe's CEO, Robb Moore - shares his SSD Bookmarks today with our readers.

You know StorageSearch has been banging on about SSDs (it seems like) forever.

But in recent years zillions of other sites have fizzed into the SSD bubble too.

Now you and I both know that the quality of SSD content across the web is - well "random" is a polite way of putting it - but that means a little part of it must be quite good too! I'm biased and don't have time to waste browsing SSD chatter in other publications. That's why I started the SSD bookmarks series last year - to get suggestions from industry leading figures - which give you and me a clue into what they see as important. the article

StorageIO apologizes for the late delivery of this new newsletter...

Editor:- February 25, 2010 - after 5 years being in business - StorageIO recently published the inaugural issue of their Server and StorageIO newsletter.

Marcoms guru, Carey Hedges founder of (UK based) H-N Marketing cautioned me when I launched an ezine called MarketingViews (in 1996) that most company newsletters rarely get past the 3rd issue due to lack of commitment and resources by the original sponsors. I've observed the core truth in that rule of thumb many times now.

But StorageIO's newsletter should get past that milestone easily - because their founder - Greg Schulz - is a prolific blogger, author of real printed books, and oft quoted storage market savant / soothsayer.

In Greg's introductory apologia - for not having done this newsletter thingie sooner (I'm surprised he found the time anyway) - he says - "In an age of social media including facebook, twitter, blogs and video, some might ask the question of why a news letter?" the article to see how he answers that rhetorical question.

And if you're still interested in that type of question - take a look too at this article - Getting the Message - by InfoCommerce Group - which wryly analyzes this dilemma in the following vein:- "Email, Blogging, Linked-In etc. It seems that once a popular messaging channel becomes too clogged with extraneous messages, a new message channel emerges."

Déjà Vu SSD article on

Editor:- February 25, 2010 - SalvationDATA has recently infringed's copyright.

SalvationDATA has copied an entire article of mine onto its website - without permission.

Here's my original.

Here's their spammy copy.

Although many bloggers do similar things with personal web sites - it's a more serious matter when a vendor - who should know better - violates copyright.

The reason vendors do this - especially in the data recovery market - is they hope that by creating a bigger web site (from pilfered content) they make their own web sites score higher with Google. If they read the SEO articles on Marketing Views - they would find more ethical ways to get better web marketing results.

Are you going to be happy doing business with a company which doesn't respect fundamental copyright laws? That's up to you.

PCIe SSDs Dominate Product Views

Editor:- February 24, 2010 - 3 out of the top 5 most popular featured SSDs here on are now PCIe SSDs.

Rankings are now listed and updated daily in the SSD buyers guide - just below the news digest for the current month.

Unlike the top 10 SSDs (quarterly feature which is based on editorial search volume and excludes ad pageviews ) - the new "products popularity" indicator is based on ads.

In previous years we only listed the #1 product ad in each month.

It provides an alternative useful way of seeing what people are looking at, and maintains a tradition which I started in my online directories back in 1996.

Ever wondered why the editor can spot forward looking trends? - Our web stats have historically predicted market behavior upto 3 years in advance in high value markets. (Keeping the dust off the crystal ball helps too.)

SGI acquires COPAN Systems

Editor:- February 23, 2010 - SGI announced the purchase of substantially all the assets and assumption of a limited number of liabilities of COPAN Systems (for approximately $2 million in cash).

Despite EMC Hiccup STEC anticipates continuing upflows in SSD Market Bubble

Editor:- February 23, 2010 - STEC today reported that its revenue for full-year 2009 grew 55% to $354 million.

"During 2009 we achieved the highest revenue, gross profit margin and earnings per share in our company's nearly 20-year history," said Manouch Moshayedi, STEC's Chairman and CEO. "We believe that the first half of 2010 will be a trough period for our business due to an inventory carryover by our largest customer (EMC). Although, we believe the marketing programs that we implemented last quarter have had a positive effect on the sell-through of SSDs, based on our best estimates we now anticipate this inventory carryover to continue to negatively impact our sales to this customer during the first half of 2010, as we do not expect any meaningful production orders from this customer during that time.

"We have been working diligently to increase SSD sales to other major customers by introducing new marketing incentive programs for 2010. We expect to start experiencing the benefits of these efforts during the 2nd half of this year. "We firmly believe that we are still in the beginning stages of the adoption of SSDs by the Enterprise markets. Despite the near-term challenges, we believe that as the benefits of SSDs become more widely understood, and the growth curve of SSD adoption accelerates, we will be in an ideal position to take full advantage and make significant gains."

Editor's comments:- I totally agree with STEC's view about the long term upside potential for the SSD enterprise market.

Recently as I've been looking in more detail at my own market adoption models going out to 2015 - I've revised the total available market size for SSDs considerably upwards compared to my earlier TAM estimates (which were originally projected in 2003/5). There's a lot of painful learning to be done by vendors and customers alike - including new applications for SSD types which don't exist yet. If you want to get a range of other views see Solid State Drives - market research & analysts.

Seagate adds 2TB SAS track to 18 years grooving 7,200 RPM HDDs

Editor:- February 22, 2010 - Seagate today announced it's shipping 2TB 3.5" 7,200 RPM hard drives with a 6Gbps SAS interface.

The new Constellation ES includes host-selectable power reduction options - upto 35% for slow or idle periods.

Editor's comments:- coming 6 months after 2TB SATA enterprise hard drive shipments from other hard disk oems - (Hitachi - Ultrastar A7K2000 and WD RE4 ) - the distinguishing feature about this is the SAS interface. But the "6Gbps" part is vanity rather than substance - because (like all hard drives) the magnetic media delivers lower throughput and IOPS than you can get from many common 3Gbps 2.5" SATA SSDs.

On a historical note Seagate started shipping the world's 1st 7,200 RPM HDDs in 1992. That really was a time when hard disks were getting faster.

Tiering SAN Shifts Real Estate without Costly Tears

Editor:- February 22, 2010 - Compellent published a case study (pdf) - which shows the benefits of automated tiering SAN storage - applied to the online marketing of real estate.

Demonstrating the flexibility of Compellent's "Fluid Architecture" their customer - - is quoted as saying - "With the Compellent system... I'm able to get a million-dollar SAN over time and without that one-time million-dollar capital expenditure."

What is Fluid Architecture? - Compellent's VP of marketing, Bruce Kornfeld, explains...

"Compellent'sFluid Data storage enables automated tiering at a granular level between any drive technology, speed and even RAID level. Shifting data between SSD, FC, SATA, and SAS works quietly and unobtrusively in the background. Businesses want a "set it and forget it approach" and that's why automated tiering has proven popular – because it saves customers a lot on disk drives, space and power costs. The fact that most large, legacy storage vendors are now introducing their own solutions only validate that customers are asking for automated tiered storage. Automatic tiering is one party no storage vendor can afford to miss."

Editor's comments:- this month is the 8th anniversary of the "Affordable SAN Initiative." Like $$Ds - there's affordable and AFFORDABLE.

earlier storage news

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"...the SSD market will be bigger in revenue than the hard drive market ever was."
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