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Storage news - September 2010 - week 1

the fastest SSDs
the Top SSD Companies
what's the state of DWPD?
Branding Strategies in the SSD Market
SSD Pricing - where does all the money go?
Write IOPS - inflation problems in flash SSDs
boom bust cycles in memory markets - any lessons for SSD?
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Web-Feet's latest SSD market report

Editor:- September 7, 2010 - Web-Feet Research has released its second quarter report on Solid State Drives Markets and Applications, (MS300SSD2-2010), with emphasis on SSDs and flash storage appliances in the enterprise environment.

Covered in this report are enterprise usage models and the role SSDs and flash storage appliances play in the various applications. Also covered are how SSDs and flash storage appliances are positioned in the DAS, NAS, and SAN enterprise architectures and the role these devices have in server and storage virtualization.

Web-Feet and Westwood Marketing would also like to remind you there are only 2 weeks left to register for the Non-Volatile Memory Conference - "Developing Successful Strategies for the NVM Revolution: 2010-2020" on Wednesday, September 22nd at the Biltmore Hotel in Santa Clara, CA. See also:- SSD market analysts, NVDIMM wars

new Samsung phone flash

Editor:- September 7, 2010 - Samsung Electronics today introduced high-performance 16GB e-MMC 4.41 compatible moviNAND embedded memory chips for use in smartphones.

A new feature enables the host to interrupt a previously written write so as to respond sooner to a higher priority read.

A new way of looking at the Enterprise SSD market

Editor:- September 6, 2010 - in a new article published today on the home page of I suggest a new way of looking at all "enterprise SSDs" to help you cut more quickly through the tangle of new SSD web content which grows bigger than the hours in the day you've got to think about it.

Recovering Data from Drowned / Flooded Hard Drives

Editor:- September 3, 2010 - the names may change but the damage which can be done by seasonal hurricanes like Earl remains a hovering background menace for those in the affected regions.

The things that can happen to mess up your life are bad enough - but what about the clean up afterwards?

Knowing how to handle a soggy hard drive can make the difference between a successful data recovery and data loss. You can unwittingly make things worse.

The guidelines in the classic article - Recovering Data from Drowned / Flooded Hard Drives by Simon Steggles, Director of Disklabs are just as relevant today as when they were published.

(Best to read it now while your computer is still working so you understand what to do if this ever happens to you or someone you know.)

Viterbi joins Link_A_Media board

Editor:- September 2, 2010 - Link_A_Media Devices recently announced that Dr. Andrew Viterbi has joined its board of directors.

"I have followed Link_A_Media's progress for some time and find its culture of innovation compelling. The company has already emerged as the technology leader in the data storage application with its introduction of Low Density Parity Check SoC products in the mobile hard disk market," said Dr. Viterbi. "With its strong financial backing, customer traction, technology leadership and executive team, the company is well positioned to deliver compelling SoC solutions to the broad data storage market."

The LAMD LDPC data recovery architecture can tolerate significantly more noise on the recording medium at the expense of increased complexity relative to Reed Solomon decoders. LAMD's current LDPC-based SOC device reduces the number of errors read from a disk from 1 in 100 to 1 in 100 Million bits of data, relative to the previously-used concatenated coding schemes. This enables more efficient utilization of the available disk surface to store more data and reduce the cost per gigabyte of storage.

see the storage future at Storage Visions 2011

Editor:- September 1, 2010 - today confirmed it is a media sponsor for the 10th annual Storage Visions conference taking place January 4 - 5, 2011 at the Riviera Hotel, Las Vegas, NV.

The event theme is - New Dimensions Drive Digital Storage.

In this context those dimensions are spatial - as more pixels need to be stored and manipulated to support increasing video content resolution and stereoscopic imagery.

I couldn't remember how many of these past events we've sponsored. Then I found the answer - since 2003.

The storage market has changed a lot in that time but nothing like it's going to change in the future. Vendors and oems have to anticipate the future and lay down plans to adapt and thrive in new emerging markets. If they get it right - they get another chance to compete and evolve. If they get it wrong... sianara.
Storage Visions 2003 conference
Above is the Storage Visions event banner which we ran here in 2003. If you click this one you'll go back in time to the old web site. Below is the Storage Visions event banner for 2011. If you click that one (and attend the event) you'll race forwards in time.
Storage Visions 2011 conference banner - click for info

why the notebook SSD crystal ball is still murky

Editor:- September 1, 2010 - yesterday a reader (Andrew Hancox) sent me a list of 10 key questions about the future of the SSD market.

His 1st question was - "How long do you think it will be before the pricing of SSDs comes down to a level where they are a viable option to be used as primary drives in portable devices for mainstream consumers?"

Although I've been posing and answering that same question since before the SSD notebook market existed - I've come up with a better answer.

0 to 100 - rear view mirroring the SATA SSD market

Editor:- September 1, 2010 - if you're a newcomer to the SSD market you might get the impression that SATA SSDs ARE the SSD market!

I've updated my introductory article on the SATA SSD page to reflect how this segment of the SSD market got from zero to where it is today - with 100 active oems.

Why the headline "rear view mirroring"? - As well as being a retrospective article on how we got here - this month is the 1st anniversary of PCIe SSD search volume overtaking that of 2.5" SSDs.

SSD news

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SSD analysts directory
SSDs - market research & analysts's SSD analyst directory
only lists experienced people who have been
working in this segment for a long time.
"before long - nearly all flash SSDs will have to use adaptive R/W controller schemes similar to the techniques pioneered in the enterprise by Stec's CellCare...."
adaptive R/W & DSP ECC for SSDs - What is it? Who does it? Why it is changing business in the SSD market?
SSD Pricing - where does all the money go?
SSDs are among the most expensive computer hardware products you will ever buy.

Understanding the factors which determine SSD costs is often a confusing and irritating process...
Clarifying SSD Pricing - where does all the money go? - click to read the article ...not made any easier when market prices for identical capacity SSDs can vary more than 100x to 1! Why is that? the article
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Top 20 SSD articles & subjects - Sep 2010
  1. the SSD Buyers Guide
  2. War of the Disks: HDDs vs. Flash SSDs
  3. SSD Myths & Legends - "write endurance"
  4. the Top 10 SSD OEMs
  5. PCIe SSDs
  6. the Fastest SSDs
  7. SSD news & oems list
  8. 2.5" SSDs
  9. Flash vs. Hard Disks - Which Will Win?
  10. 1.8" SSDs
  11. RAM SSDs vs Flash SSDs - which is Best?
  12. What's the best PC / notebook SSD?
  13. 3.5" SSDs
  14. RAM SSDs
  15. SSD Pricing
  16. Are MLC SSDs Safe in Enterprise Apps?
  17. the 10 biggest storage companies in 2012?
  18. SSD market history
  19. SATA SSDs
  20. SSD jargon
SSD videos
Editor:- whenever I'm asked -"What do you do for a living?" - the answer I come up with is - "I waste my time so my readers don't have to waste theirs."

Few things are so time-wasting on the web - in my opinion - as videos which talk about the SSD market. In 99.9% of cases the same points have already been made - earlier, better, and 30x quicker - on static webpages.

It's years since a reader asked me - "Why isn't there a directory of SSD videos on"

Well - there is now. I created s short list from the tens of thousands of hours I've spent reading and writing about SSDs. It really is short.
SSD videos on - I waste my time so you don't have to waste yours Less is better - when it comes to wasting your time. ...see the SSD movies
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