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Storage People

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What's the storage market about?

A lot of it is about SSDs, HDDs, chips, and the boxes they go in and the interfaces and software which enable them do something useful. There's plenty of news and stuff about those things elsewhere on STORAGEsearch.com. But here, on this particular page, it's news about key people. Follow the storage people trail (or the money) and you might be able to guess what their new companies will do next.
news about key people in the storage market
Former Intel Storage Executive Joins Atempo Board

Palo Alto, Calif - April 8, 2008 - Atempo, Inc. today announced that storage industry veteran Michael V. Wall has joined its board of directors.

Mr. Wall was a founding member of the management team that developed Intel's storage business where he worked closely with many of the multi-national OEMs that manufacture and distribute servers, workstations, and storage solutions. Prior to joining Intel, Mr. Wall served as a GM responsible for North American Operations at Cray Research. ...Atempo profile


Index Engines Names New VP of Sales

Holmdel, NJ - April 1, 2008 - Index Engines today announced the appointment of Tony Fusarelli as VP of Sales.

Fusarelli is a seasoned executive with over 25 years of experiencey.

Recently, Fusarelli served as VP of sales for Tacit Networks, which was purchased by Packeteer as a result of its success. Prior to Tacit Networks Fusarelli was VP of Sales at Lumeta where he was responsible for tripling the company's revenue in less than 2 years. Fusarelli has also held executive sales positions at Visara International, General Signal Networks and INRANGE Technologies. ...Index Engines profile


CAS Pioneers Reunited at Caringo

AUSTIN, Texas - March 18, 2008 - Caringo Inc. today announced the hiring of Jan Van Riel as its VP of Advanced Technology, reuniting him with fellow co-founder of Content Addressable Storage, Paul Carpentier, Caringo's CTO.

Van Riel and Carpentier together invented the technology that created the CAS industry while they were partners at FilePool, a company they sold to EMC (in April 2001). EMC went on to incorporate the CAS concept into its multimillion-dollar Centera and Van Riel served 8 years as EMC's Director of Technology. ..Caringo profile


SMART Completes Acquisition of Adtron

FREMONT, CA - March 4, 2008 - SMART Modular Technologies, Inc. announced that it has closed its acquisition of privately-held Adtron Corp.

"Combining our strengths with Adtron, with its technical expertise, product portfolio, and customer base, immediately expands our non-DRAM business and complements our existing SSD business. Together, we offer the SSD market, especially the Enterprise Storage SSD market, a broader range of high performing, rugged, and reliable storage solutions," said Iain MacKenzie, President and CEO of SMART.

In connection with the acquisition, Alan Fitzgerald, founder of Adtron, joins SMART as VP and CTO, Flash Products, and Robert Benkendorf joins SMART as VP and GM, SSD Products. The acquisition was an all-cash transaction of approximately $20 million with up to an additional $15 million should certain calendar year 2008 financial and operational performance goals be achieved. ...Adtron profile, ...SMART Modular Technologies profile


Kirk Roller Joins iSCSI Wannabe Wasabi

Norfolk, Virginia - February 19, 2008 - Wasabi Systems today announced that Kirk Roller has joined its ranks as Senior VP, Worldwide Sales and Marketing.

Formerly President and COO of Emulex, Kirk's extensive background in the storage industry helped put Emulex on the map while boosting Fibre Channel HBA revenues from $3M to over $400M.

Kirk brings more than 20 years of executive management expertise to Wasabi's executive team and is excited about the opportunities in the iSCSI market and is looking forward to partnering with leading resellers to reach a market that is presently growing over 100% each year.

Prior to Emulex, Kirk held various sales and management positions with Compaq, Interconnections, and Thomas-Conrad. He is presently based in Wasabi's newly opened Dallas sales office. ...Wasabi Systems profile, Storage People


Jim Wayda Joins iStor Networks

IRVINE, Calif - January 16, 2008 - iStor Networks, Inc. today announced that Jim Wayda, a 20 year veteran in the data storage industry, has assumed the role of VP of Software Engineering.

Prior to joining iStor, Jim (who has 12 patents pending in the areas of snapshot and data replication) held positions as Chief Software Architect and VP of Software Engineering with Dot Hill Systems. There, he was responsible for the architecture of high performance Snapshot, Volume Copy, Data Replication and Disaster Recovery services. In this role, he managed the delivery of embedded and host-based storage subsystem software to OEM customers such as Sun Microsystems. Wayda was also responsible for the delivery of SVApath multi-path fail-over software to StorageTek.

Jim's experience also includes senior level positions for the architecture of storage products for DEC, Distributed Logic Corp, Plessey Peripheral Systems, and Transitional Technology.

"I'm excited and honored to be joining iStor as the company is well recognized in the industry as one of the leading iSCSI storage vendors," said Jim Wayda. "IT managers are faced with real challenges in managing their storage environments and I am looking forward to building the next generation of network and storage management capabilities for iStor's integraStor product family." ...iStor profile


Solid Data Systems Names New CTO

SANTA CLARA, Calif - November 26, 2007 - Solid Data Systems, Inc. today announced the promotion of SSD solutions expert Mark Hayashida to the position of Chief Technology Officer.

In this role, Mr. Hayashida will head the growing Professional Services Organization, integral to the company's strategic initiative to bring greater awareness and knowledge of SSD architecture and benefits to market. A veteran of Solid Data for 9 years, Hayashida oversees all pre-sales engineering, and is responsible for insuring effective customer architecture solutions.

"Mark is the industry's leading architect in the use of SSDs and has designed innovative architectures for leading Fortune 500 companies, including AT&T, Charles Schwab and Southern Company," said Wade Tuma, CEO of Solid Data. "Mark has the expertise to quickly evaluate and optimize systems to take cost effective advantage of the benefits of SSD technology. Mark is the author of many of our technical whitepapers and brings great depth and knowledge to the team."

Hayashida's appointment follows the growing industry trend of replacing large RAID arrays with SSD arrays in core, high transaction rate applications. With the ever-increasing transaction rates in applications for ecommerce and online transaction processing such as Internet banking, online insurance, real-time billing and electronic trading, enterprises find SSDs provide cost-effective, terabyte-scale storage for fast access and data manipulation of large databases. SSD-based architectures also provide greater power efficiency for today's "green" world, due to the fact that SSD arrays themselves use substantially less power than traditional RAID arrays, as well as enabling substantial server consolidation. ...Solid Data Systems profile, Storage People


Nirvanix Expands Exec Team

SAN DIEGO - November 19, 2007 - Nirvanix today announced the hiring of industry veterans Major Horton as CFO, Jonathan Buckley as Chief Marketing Officer and Michael Landesman as VP of IT and Data Center Operations.

"Our ability to attract top talent to the Nirvanix management team is a clear indication that we have already achieved an emerging leadership position in the industry and that there is tremendous business potential in delivering our innovative Storage Delivery Network to businesses and developers around the world," said Nirvanix CEO Patrick Harr.

Horton previously served as the Senior Vice President and CFO of Rackspace Managed Hosting, where he was responsible for all finance, IT, procurement and change management functions at the $225 million Internet services company. Prior to Rackspace, Horton held a variety of Vice President posts at Dell Financial Services.

Buckley comes to Nirvanix from PowerFile where he served as the company's VP of Marketing. Before that as the VP of Marketing for the software, internetworking and blade switch businesses lines at McDATA, Buckley's efforts resulted in a turnaround and 50% year-over-year growth of those business lines.

Landesman brings more than 20 years of infrastructure and data center management expertise to Nirvanix. For the past decade, he has held senior leadership roles overseeing data center operations for Exodus Communications (acquired by) Cable & Wireless (acquired by) Savvis and Rackspace Managed Hosting. ...Nirvanix profile, online backup and storage, Storage People


Plasmon Names New CEO

Cambridge, UK - November 13, 2007 - Plasmon today announced the appointment ofSteven Murphy to the position of CEO effective today.

Murphy, a seasoned executive with more than 20 years of experience in the storage and systems management industry will be based in the U.S. to drive the roll-out of Plasmon's UDO2 based Archive Appliance.

As president and CEO of Softek he led the company¹s change from a niche player to a market leader and led the management buyout of Softek from Fujitsu Ltd. to its acquisition by IBM in January 2007. Prior to founding Softek, Mr. Murphy was president of Amdahl Software, Inc. as well as holding executive roles in the enterprise software and telecommunications industries, including Andersen Consulting....Plasmon profile, Storage People

Editor's comments:-
looks like Plasmon has acquired a CEO who could help them get acquired.


Sun Storage VP New CEO at Mendocino Software

FREMONT, Calif - November 6, 2007 - Mendocino Software today announced that Kathleen Holmgren, a former top storage executive at Sun Microsystems, has been named the company's new President and CEO succeeding Steve Colman who now takes over as Chairman.

Holmgren joins Mendocino after more than 2 decades at Sun where she most recently was Senior VP of Sun's Disk Systems Business and played a key role in Sun's integration of StorageTek. Holmgren also formed the original Storage Product Group at Sun and grew it into a major strategic business for the company. She graduated with highest honors with a Bachelors of Science degree in Engineering from California Polytechnic State University San Luis Obispo and an MBA from Stanford University. ...Mendocino profile, ...Sun profile, ...Sun bio (2002) - Kathleen Holmgren, Storage People


Storage PR Agency of the Year 2007

Editor:- October 29, 2007 - STORAGEsearch.com today named A3 Communications - Storage PR Agency of the Year 2007.

The award recognizes the outstanding quality of client-editor interface by A3 Communications in the past year.

"I work with thousands of content contributors" said STORAGEsearch.com's Editor Zsolt Kerekes. "Effective PR Agencies are a helpful tool in getting the right content to my readers. Sometimes I'll miss the significance of a news story when I see it first time round on my screen. Follow up from intelligent agencies which understand the market can sometimes make me reevaluate my snap decisions. PRs who respond quickly to requests for follow up info - help me, their clients and readers. Many other agencies do all those things too - but this year the work of Federica Monsone founder of A3 Communications was outstanding."

In 2005 the award was given to JPR Communications. In 2006 no award was made, because although the overall quality of PRs in the industry had risen, the "best" was too close to call between several agencies.


RAID Pioneer Targets RAID's Present Day Unreliability

FREMONT, CA - October 9, 2007 - Panasas, Inc. announced the Panasas Tiered Parity Architecture which the company claims is the most significant extension to disk array data reliability since Panasas CTO Garth Gibson's pioneering RAID research at UC-Berkeley in 1988.

"The challenges with storage system reliability today have little to do with overall disk reliability, which is what RAID was designed to address in 1988. The issues that we see today are directly related to disk density and require new approaches. Most secondary disk failures today are the result of media errors, which have become 250x more likely to occur during a RAID failed-disk rebuild over the last 10 years," said Garth Gibson, CTO of Panasas. "Tiered Parity allows us to tackle media errors with an architecture that can counter the effects of increasing disk density. It also solves data path reliability challenges beyond those addressed by traditional RAID and extends parity checking out to the client or server node. Tiered Parity provides the only end-to-end data integrity checking capability in the industry." ...Panasas profile

Editor's comments:-
the problem of data corruption in large data sets because of obsolete technology assumptions built into hard disks, interface and RAID products has been looming for several years. You can see articles and research about this on the storage reliability page.

Is the solution more reliable hard drives? better interfaces? or a smarter storage OS? Users can't wait another 5 years for ideal solutions because the symptoms are there today when you look. The Panasas solution sounds like a pragmatic tactical approach for some customers - but the industry is a long way from a better storage reliability mousetrap.


Dataram Names New UK Country Manager

Editor:- September 28, 2007 - Dataram Corp announced its new UK Country Manager, Mark Scarlett.

Mark will be based in Dataram's new Harrow (UK) offices and can be contacted by phone on +44 (0)20 8861 8336.

Some of his past roles have included:- 5 years as New Business Account Manager at Just Rams plc, and before that Mark worked for UK VAR Summit Technologies selling servers and workstations to the financial district in the City of London. ...Dataram profile, Storage People, RAM


New Head for SteelEye

Palo Alto, California - September 24, 2007 - SteelEye Technology today named Garrett V. Gafke as President and Chief Operating Officer.

Gafke joins SteelEye from RFID technology company SeeControl where, as President and CEO he expanded the customer base to 22 countries following a management buyout from Cardinal Health Company. Prior to Cardinal, Gafke held VP and senior executive roles with HP, VeriFone, CyberSource, Xuma, and Trintech where he has been responsible for 2 IPOs and 3 acquisitions. ...SteelEye profile, Backup Software, Storage People


Nexsan Names New Senior VP of Marketing

THOUSAND OAKS, California - September 13, 2007 - Nexsan Technologies announced today that storage and technology industry veteran Bob Woolery has joined the company in the newly created position of Senior VP of Marketing.

Mr. Woolery brings to Nexsan more than 2 decades of experience as a senior executive in marketing, product management and business development working with a range of storage and software companies. Mr. Woolery most recently served as Executive VP of Market Development at Valumation Software, a subsidiary of Imperial Technology. He previously served as Vice President of Product Marketing at Data Direct Networks and VP of Product Marketing at XIOtech. ...Nexsan profile, Storage People

Editor's comments:- Nexsan was one of the pioneers of disk to disk backup.

See also:- article:- a Short History of Disk to Disk Backup



EMC Names Louise O'Brien Exec VP Corporate Strategy

Hopkinton, Mass - September 6, 2007 - EMC Corp today announced that Louise O'Brien has joined the company as Executive VP, Corporate Strategy and Development.

O'Brien will report to Joe Tucci, EMC Chairman, President and CEO, and be responsible for overseeing EMC's corporate strategy, mergers and acquisitions, Office of the CTO, and New Ventures Group.
O'Brien, 47, joins EMC from her own consulting practice, which she established after spending more than 7 years with Dell where she held several senior management positions including Vice President of Corporate Strategy and Business Development. She also served as Partner at Bain & Company, the global business consulting firm, and led the firm's Customer Loyalty Practice. She holds an MBA from Harvard Business School. ...EMC profile news image O’Brien joins EMC on STORAGEsearch.com

ONStor Secures Another $27 million Funding

CAMPBELL, Calif - August 1, 2007 - ONStor today announced it has closed a $27 million mezzanine round of funding.

New investor Sand Hill Capital joins existing investors Foundation Capital, Mayfield Fund, ComVentures, and Worldview Technology Partners to support ONStor in this final round of funding. The mezzanine round closed with a significant increase in corporate valuation as the company simultaneously announced record results for the second quarter of 2007. ONStor was recently recognised as one of STORAGEsearch.com's Fastest Growing Storage Companies for 2006/7. ...ONStor profile, Venture Capital Funds in Storage

Editor's comments:- ONStor has an impressive customer list, see their article:- Lessons from the world's largest data sharing applications (pdf)



New Head at Hitachi's Head Business

SAN JOSE, Calif - June 20, 2007 - Hitachi today announced the appointment of Pantelis Alexopoulos to the position of VP and general manager, Head Business Group.

Alexopoulos has spent his entire 26 year professional career in the hard drive industry, beginning with a thorough technical foundation established within IBM's hard drive business. This was followed by nearly a decade at Seagate and Maxtor.

In leading Hitachi's Head Business Group, Alexopoulos will have responsibility for revenue performance, profit and loss, volume growth and cost management for one of 5 major business groups. The head – which performs the important task of reading and recording data – is one of the 2 key components of the hard drive (the other is the media upon which data is stored). Head technology requires deep understanding and application of nanotechnology, magnetics and metrology, which enable data recording with nanometer precision. ...Hitachi profile


SiliconSystems Founder Named Entrepreneur Award Finalist

ALISO VIEJO, Calif - June 6, 2007 - SiliconSystems, Inc. today announced that its co-founder and CEO, Michael Hajeck, has been selected as a finalist for the Ernst & Young Entrepreneur of the Year 2007 Award.

Ernst & Young recognizes outstanding entrepreneurs on a regional, national and global level who are building and leading dynamic, growing businesses. Winners will be announced at the awards ceremony to be held on June 19. Under Hajeck's leadership, SiliconSystems has achieved exponential revenue growth since its founding in 2002. ...award finalists, ...SiliconSystems profile, Storage People


New Head of StorageWorks

PALO ALTO, Calif - May 29, 2007 - HP today announced the appointment of David E. Roberson to senior VP and general manager of the company's enterprise storage business, effective May 30.

Roberson was most recently CEO of Hitachi Data Systems. As head of HP StorageWorks, he will be responsible for building on HP's foundation as a leading provider of storage solutions and pursuing new opportunities for growth worldwide. Roberson will report to Scott Stallard, VP and general manager of HP Enterprise Servers and Storage. He succeeds Bob Schultz, who has continued to run HP StorageWorks after his appointment in January to senior VP and general manager of the newly formed HP Enterprise Server and Storage Software organization.

Roberson became chief executive officer of HDS in 2006 after serving as president and chief operating officer since April 2002. In addition to his 26 years in key executive management positions at HDS, Roberson has served as a board member of several public and private companies, spanning semiconductors to IT services. Before HDS, he began his career at Amdahl. ...HP profile, Storage People

Editor's comments:-
StorageWorks is one of the longest enduring brands in the storage market. We ran an online storage ad for StorageWorks 10 years ago when it still belonged to DEC. In the late 1990s open systems RAID vendors like EMC and Compaq grew their businesses on the soft underbelly of Sun's server business (which in revenue terms was double the size it is today). Sun's home grown storage products were weak and the Sun base was an easy target. Sun eventually changed its strategy to one of buying storage companies (Cobalt Networks, HighGround Systems, Pirus Networks, Procom Technology, StorageTek) and reselling products from others.


ONStor Sales Up 157%

CAMPBELL, Calif - April 16, 2007 - ONStor Inc. today announced a record first quarter 2007 along with the appointment of Thomas Gallivan as Senior VP of Worldwide Sales.

ONStor achieved a 157% increase in sales over the same quarter of the previous year while also benchmarking 357% increase in International bookings.

Thomas S. Gallivan expands ONStor leadership with over 17 years of worldwide sales and sales management experience. Previously, Tom was VP of Worldwide Sales for Rackable Systems where he was responsible for global sales of server and storage products for the enterprise, web and high performance computing markets. He achieved 9 consecutive quarters of record growth in bookings and revenue. In addition, he has worked with Sun Microsystems, MAXSTRAT and Seagate. Tom's solid direct sales track record complements the ONStor channel strategy.

"File based content is growing at an alarming rate and it generally consumes more capacity than other data types," said Tony Asaro, Senior Analyst at Enterprise Strategy Group. "As a result, the NAS market is booming." ...ONStor profile


Sequent Alumni Join Adtron's SSD Growth Team

PHOENIX, AZ - March 21, 2007 - Adtron Corp announced today the addition of key executives - Al Dei Maggi, VP Sales and Marketing; Wade Campbell, VP Marketing and Business Development; and, Myril Shaw, Managing Director of International Sales.

The expansion is part of the company's strategic plan to capitalize on Adtron's leadership in flash solid state disks for traditional markets, such as defense, telecom and industrial; and, the expansion into non-traditional markets, such as networking and server acceleration, which are widely acknowledged as high growth markets.

Al Dei Maggi joins Adtron as the VP of Sales and Marketing and is responsible for the overall strategic direction of the sales and marketing organizations, both domestically and internationally. Dei Maggi's background includes 30 years of extensive strategic management and business development experience with such companies as Sun Microsystems, Rackable Systems, RLX Technologies, and Sequent. Dei Maggi's experience ranges from sophisticated telecommunications and scalable server platforms to server blade hardware and management software.

Wade Campbell joins Adtron as the VP of Marketing and Business Development with direct responsibility for marketing, program management, product planning, and strategic alliances. Campbell brings 25 years of experience in the enterprise and embedded market space with such companies as Motorola, Intel, Dell, and Sequent.

Myril Shaw assumes the sales leadership position as Managing Director of International Sales, with direct responsibility for developing distribution channels in Europe, Asia and South America. Shaw has 25 years of international sales, marketing and business development experience with RLX Technologies, Marathon Technologies, Internet Dynamics and Sequent. ...Adtron profile, Storage People


STEC Announces President

SANTA ANA, Calif - March 20, 2007 - STEC, Inc. announced today that the company's CTO and COO Mark Moshayedi has been promoted to President.

Mark Moshayedi will continue to hold all his previous offices and report to the company's CEO. This appointment fills the office left vacant following the company's divestiture of its Consumer Division in February.

Mark Moshayedi joined STEC in 1992. He has been primarily responsible for leading the company's technology development initiative, which significantly contributed to the company's record operating performance in 2006 ...STEC profile


Tandberg Data Announces New CEO

Oslo Norway - March 19, 2007 - Tandberg Data today announced the appointment of Per Kristian Jacobsen as new CEO.

Mr. Jacobsen replaces Gudmundur Einarsson, who has been leading Tandberg for the last 7 years. Jacobsen was until recently the CEO of IT Fornebu AS - a business he has been managing since it was established in 2000. ...Tandberg Data profile

MarketingViews.com FAQs for connected IT marketers

People
on STORAGEsearch.com
The Byte family was just a small part of
the interesting community of beings who
worked in the storage market.

storage blogs

Dave Graham - EMC

Dave Hitz - NetApp

Gregory Wong - Forward Insights

Hu Yoshida - Hitachi Data Systems

Jonathan Schwartz - Sun Microsystems

Mike Workman - Pillar Data Systems

Robin Harris - StorageMojo

Tony Pearson - IBM


Want to add your own blog?

just email:- Megabyte@STORAGEsearch.com
subject:- "add storage blog"

I'll review it for a few months before listing it - just to make sure it's suitable.

.
Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $180 billion in 2007, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage
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Storage History - Squeaks-a-Bit
History of storage
on STORAGEsearch.com
Megabyte's ancestor, Sir Squeaks-a-Bit had come over to England in 1066 with William the Conquerer's ship in a barrel of Normandy cheese.

Stories on goblinsearch.com
  • Alexander Woyte and the Goblins

    In which the young Alexander is kidnapped by minions of the goblin king and we rediscover Jane Austen's long lost (and best) novel.

    ...And, in the end, when the Hunt comes to the rescue, we learn the important difference between Tolkien's orcs and Wessex goblins. Length:- 5,300 words.

  • My Pact with the Goblin Queen

    This is a horror story based in modern day Brighton.

    But this is not a tale about the bright city lights or the Sussex sea shore.

    The story takes place in the early hours of Sunday morning in the foggy lane winding up from the London Road past the Withdean stadium. Unlike the other stories on this web site, this one is autobiographical. In fact the author claimed in a radio interview that nearly every word was true. Length - 7,800 words

  • Princess Laura and the Unsuitable Dragon Suitors

    Unlike the traditional doormat formula in silly princess stories. This one doesn't include goblins - but does include a dragon.

    At the age of 18 Princess Laura is told she must choose a husband from one of the princes from the four neigbouring countries. Their manly deeds and interests all make an impression, but not what was intended. Length:- 12,200 words.

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