click to visit home page
leading the way to the new storage frontier

storage market research

There's one kind of market research report which you won't find listed on the website of any storage market report vendor - and that's a directory of all the other market research companies they compete with!

Here's the mouse site's list - which includes...
  • Storage Clairvoyants - predict the future,
  • Terabyte Talliers - tell you what's already happened
  • SoothSayers - make your PR sound more credible...
storage market research companies list

Aberdeen Group

ABI Research

ACSL - (




Burton Group

Carmel Group

Coughlin Associates

Customer Respect Group



Dell'Oro Group




Enterprise Strategy Group

Evaluator Group

Forrester Research

Forward Insights

Frost & Sullivan


Harris Interactive


Hurwitz & Associates



IMEX Research

Infiniti Research

Infonetics Research


InQuest Market Research




IT Brand Pulse


King Research

Macarthur Stroud International

Mesabi Group

Millward Brown IntelliQuest

Multimedia Research Group

NPD Group

Objective Analysis

Osterman Research

Parks Associates

Peripheral Concepts


Research and Markets

Ridge Partners

Ridgetop Research

Robert Frances Group


Semico Research

Silverton Consulting

Simon Management Group



Storage Strategies NOW

Strategy Analytics

Strategic Research

Synergy Research Group

Taneja Group


Techno Systems Research


The Diffusion Group


The Linley Group

The Spur Group


The Yankee Group



Web-Feet Research

Westwood Marketing

Yole Developments


do you need a list which is more focused on just SSD market analysis?

We've also got a directory of SSD Market Analysts

SSD ad - click for more info

SSD ad - click for more info
"Every year I learn new important new ideas about SSDs. But every year I also have to remember to forget or discard old ideas which were vital to know before – because they are no longer useful, valid or true." - Zsolt Kerekes, editor - what changed in 2014?
SSD news
VCs and SSDs
Storage ORGs
SSD market history
SSD Market Analysts
Can you trust SSD market data?
Hostage to the Fortunes of SSD
Branding Strategies in the SSD Market
12 key SSD ideas which emerged and clarified in 2014
news stories related to storage market research
Micron was #1 researched SSD company in 1H July

Editor:- July 16, 2015 - If you saw the news a few days ago you won't be too surprised to learn that reader research volume for Micron in the first half of July exceeded that of any other company.

The picture for the period July 1 to 15 looked like this:-

1 - Micron

2 - Diablo

3 - SanDisk

4 - Violin

5 - Seagate and also at #5 was Kaminario

Make of that what you will.

Although these short term fluctuations can be useful to think about - insofar as they can alert me to something which I may have otherwise missed - my conclusion from 20 years of looking at these kinds of stats in my web publications is that a sampling period of a quarter is a more reliable indicator (than a week or a month) for strategic long term decision making.

"Reliability" here being a judgement based on comparing movements in search based rankings with what actually happened on a historic basis from a business perspective in the quarters which followed the sampling period.

And that's why the Top SSD Companies List - which has been running for over 8 years - still uses that (quarterly) sampling interval.

Later:- July 22, 2015 - I rechecked the stats for the 1st 3 weeks of July to see - has anything changed?

No - the ranking above has stayed exactly the same.

What clarified though was the next 4 companies which populate the rest of the Top 10 section of this list. These were:-

7 - OCZ

8 - HGST

9 - Pure

10 - Tegile tied with Innodisk

SSD market slowing down?

Editor:- June 22, 2015 - In a new observation on the state of the SSD market - SSD Insights Q2/15: Slowing Down - Gregory Wong, President, Forward Insights said - "The weak PC market and tepid datacenter demand affected shipments of SATA SSDs in Q1/15. This was offset by strong shipments of SAS SSDs and SSDs into the channel which benefited from aggressive pricing, particularly in Asia."

tallying the SSD exabytes in Q1 2015

Editor:- May 28, 2015 - A useful snapshot of SSD capacity and market share in Q1 2015 can be seen in StorageNewsletter.

The original data having come from TrendFocus.

53% of SDS users say that flash is less than 10% of their storage

Editor:- May 12, 2015 - What percentage of the capacity in virtualized SDS environments is already flash?

An interesting picture is given in a recently published survey the State of SDS (pdf) by DataCore - which includes results from 477 IT professionals who are currently using or evaluating SDS technology. Among the findings:-
Datacore survey re flash in SDS 2015
  • Less than 9% said that flash already acccounts for 40% or more of their storage. And nearly half of all participants said that flash is less than 10% of their storage capacity.
  • Over 70% have flash in their budget in 2015.
  • 16% of those who had used flash felt they hadn't got the apps acceleration they expected.
  • 19% said that storage failures had caused unforeseen outages.
Editor's comments:- You can interpret these results in different ways. I see it as showing that there's still a many times bigger future market for enterprise flash compared to what has already been installed.

growing user confidence will spur enterprise flash consolidation

Editor:- April 21, 2015 - In an new article today on I look at drivers, mechanisms and routes towards consolidation in the enterprise SSD systems market along with some other outrageous and dangerous ideas.

"90% of the enterprise SSD companies which you know have no good reasons to survive." the article

Web-Feet sizes 2015 industrial SSD market

Editor:- January 4, 2015 - Help is available if you're trying to grapple with estimating the size and likely shape of the industrial SSD market.

Web-Feet Research today anounced it has released a report ($5,550) which includes forecasts for Industrial Markets and Applications.

What's in it? Among other things - the report's author Alan Niebel says... "Within each of the 6 commercial sub-markets: Networking/Telecom, Connected Home, Automotive, Industrial, Medical, and Avionics/Aerospace/Military the forecast of SSDs, Embedded Flash Drives (EFD), and Flash Cards are quantified for over 40 end-use applications. This forecast provides a separate breakout for SSDs by form factor including modules and another section for EFDs and Flash Cards by form factor for units and average capacity and revenue. Geographic splits are also included."

coming soon... SSD Year 2015

Editor:- December 10, 2014 - This is a time of year when readers are looking for predictions about the SSD market. My predictions and insights for 2015 (dating from 2009 onwards) are already integrated in my articles so I won't repeat them here. However you may find these links interesting:-
  • 2015 - article mentions on - this yields an interesting selection of articles (many of which I had even forgotten). Their precision and relevance depends on which year they were written. When you have the search box up - try typing in different years - 2016 etc.

Marvell takes a big step into skinny controllers for PCIe SSDs

Editor:- December 9, 2014 - 3 of the most significant differentiating factors in flash SSD controller architecture are:- In the past year or so - we've seen a few companies - whose controller products have long been distinctly at one end of each of the above categories - introduce new designs which can operate in the other. This is a competitive response to the realization that any single architecture is better suited for some applications rather than others and no single design set is best for all markets.

For example - the SandForce SF-3700 - launched last year - added big controller features as an option to its legacy minimalist small architecture configuration mode. And before that - the intrinsically skinny (cache) SF family added support for optional external DRAM cache.

This week Marvell - whose controllers have always until now been firmly in the regular RAM flash cache category - announced it now has IP which enables it to play a significant part in skinny RAM flash cache designs with 2 new controllers:-
  • Marvell's 88NV1140 - aimed at NVMe PCIe Gen3x1 SSDs - can work with 15/16nm TLC and 3D NAND and needing no external DRAM - will simplify the design of smaller form factors including the capability of BGA PCIe SSDs.
  • Marvell's 88NV1120 - aimed at the embedded SATA SSD market which supports DevSlp - won't by itself create new markets - but will - due to its small footprint and memory support - lower the cost barriers for greater adoption of small SATA SSDs in traditional embedded markets.

Oh flash - how do I love thee?
Let me count the ways
170 ways for sure
maybe more
says new SSD market report from Web-Feet Research

Editor:- December 4, 2014 - In the past 5 years or so - many of you have heard me talking about "hidden segments in the enterprise", "defragmentation in the industrial market", "application speficic SSDs" etc.

My intention in such articles and in comments related to SSD news - has been to show you that there are a lot more uses for specialized flash SSDs then you might think if you started from market models which segment traditional devices such as hard drives, CPUs and DRAM and tried to migrate that thinking to SSDs.

That's because SSDs are not only creating new markets - but - being entirely artificial devices - you can adapt their characteristics (size, power, performance, reliability, cost) in any way choose to - if you can find enough customers with needs, budgets and risk profiles which make doing these design trims worthwhile from a business point of view.

You might ask - has anybody added these application segment up?

I saw a possible answer in an email this morning from Alan Niebel at Web-Feet Research.

Alan lists over 170 end-use applications for flash memory based devices in a new market report - Flash Memory Applications and Markets: 2012-2019 report, CS100FA-2014, (321 pages, $5.95K) - which also includes many forecasts and projections.

Also in this report - Web-Feet Research provides a density breakout by revenue, units, and Mbits for SLC NAND, 2-bits per cell NAND, 3-bits/cell and enterprise 2-bits/cell NAND, SPI NAND, Combo (MCP) NAND and 3D NAND; NOR, MLC NOR, serial NOR, Combo NOR and serial Combo NOR; and Phase Change Memory.

One thing you may be sure of is that the 170 figure is just a convenient starting point to think about the flash market in a way which makes sense in a single document. But don't be surprised if future editions talk about much bigger numbers.

If you think that paying around $5K for a market report sounds like a lot - just think of how much time it would take you to even make a list of these different flash products and applications. Sounds cheap when you look at it that way.

PS - and if you can't find a summary of this latest report on Alan's web site yet (I couldn't either) - then contact him by email.

See also:- flash memory and nvm, Decloaking hidden segments in the enterprise

What next - after PCIe SSDs everywhere?

Editor:- December 2, 2014 - What next - when PCIe SSDs are already everywhere? You know you need them. But you need more too.

Signs of interesting times ahead in 2015 are revealed in the new edition of the Top SSD Companies - based on market metrics in Q3 2014 - researched and published by

For over 5 years - Fusion-io had occupied the top #1 spot in this list as the SSD company which was most researched by our readers. That was inevitably going to change. And it did. But not in the way you might have expected.

The new #1 SSD company is Diablo Technologies - creator of the Memory Channel Storage platform.

But that's not the only sign of change.

7 years after the 2007 Year of SSD revolutions - is the enterprise SSD market about to begin a new revolution in server centric SSD architecture? the article

Who Needs 10Gbps USB?

Editor:- October 29, 2014 - SSDs are at the forefront of the thinking in a new article today - Who Really Needs USB 3.1? by Eric Esteve.

Eric's blog sketches out a 5 years into the future application picture for this new (10Gbps) iteration of the USB story.

flash backed DIMMs - new directory on

Editor:- October 21, 2014 - Although has been writing about flash backed DRAM DIMMs since the first products appeared in the market - I didn't think that subject was important enough before to rate a specific article or market timeline page.

That's unlike memory channel SSDs - which is now 1 of the top 10 SSD subjects viewed by readers after having had its own directory page since April 2013.

However, sometimes a market is defined as much by what it isn't as by what it is.

And so - to help clarify the differences between these 2 types of similar looking storage devices (one of which I think is much more significant than the other - but both of which are important for their respective customers) I have today created a directory page for hybrid DIMMs etc - which will act as the future pivoting point for further related articles.

Evaluator Group announces new report series for rackmount SSDs

Editor:- September 24, 2014 - Evaluator Group today announced it's expanding its comparison report coverage (from around $2,750 for IT end-users) related to rackmount SSD and hybrid array vendors.

The latest addition to EV's research area are product analyses for 15 vendors, including: Cisco, EMC, HDS, HP, IBM, Kaminario, NetApp, Nimble, Nimbus, Pure Storage, SanDisk, SolidFire, Tegile, Tintri and Violin.

"Over the next 3 years Evaluator Group expects Solid State Storage Systems to be the architecture adopted for primary storage," said Camberley Bates, Managing Partner & Analyst at Evaluator Group. "Performance to reduce latency and improve consistency, along with reliability and efficiency functionality will drive this change. It is important IT end users understand the trade-offs of design and technical implementation to best suit their needs."

Using the Solid State Evaluation Guide to understand the critical technology characteristics EV says IT end users can clearly identify their requirements and priorities. The Solid State Comparison Matrix allows for side-by-side comparison of product specifications and capabilities. Evaluator Group guides IT end users through the process with product reviews and expertise on managing and conducting a Proof of Concept. Evaluator Group Solid State Storage Systems coverage includes products specifically designed to exploit the characteristics of all solid state deployment.

What will you be getting? EV is offering a free evaluation copy of their report for the IBM FlashSystem to people who sign up for it.

Editor's comments:- with so many different architectural roles for enterprise SSDs and different user preferences - it's unrealistic to suppose that any simple side by side product comparisons will suit all permutations of user needs. But having said that - any reliable information which assists user education and comprehension into SSD arrays is a good thing.

Some flash array vendors - realizing the futility of expecting that users will understand what their products do and how they will interact with the bottlenecks and demands of unknowable user installations and prederences - have instead side-stepped these delay laden hard user selection quandries - exaggerated by the very real personal concerns of getting it wrong - by instead offering new risk delineated pricing models - as described in my article - Exiting the Astrological Age of Enterprise SSD Pricing.

See also:- playing the enterprise SSD box riddle game, storage market research, what do enterprise SSD users want? updates 10 key SSD ideas in 2014

Editor:- September 2, 2014 - today published a new home page blog - updating 10 key SSD ideas in 2014.

Yeah - I know it's not January 2015 yet - but it already feels like enough big SSD changes have happened this year already to make an end of year type of round up article not only desirable but imperative. the article

"This is now essential knowledge" - says IT Brand Pulse

Editor:- August 9, 2014 - If it wasn't for people being seriously interested in mission critical SSD related technologies, product architectures and being willing to invest their time in (sometimes) bewildering content about difficult concepts as their best defensive plan to avoid making big mistakes - I wouldn't have any readers.

But although I have often commented on these pages how surprised I have been by the high level of knowledge and dedication evinced by those readers who contact me from outside the SSD industry - I hadn't given much thought to what that meant in terms of an industry trend.

My view (as a publisher) has been - my site is for really serious readers - and I don't aim to please everyone by dumbing down the content. Quite the opposite in fact - as a few years ago I decided to pro-actively disengage from user facing content about the consumer SSD market. Other publications do that better - see my list here. Despite that - my readership numbers have been doing OK - with some all time record numbers as recently as in the past 7 days.

I was content knowing that enough of you were interested in deep enterprise SSD related issues to stick with plan A - but I hadn't given much thought to how that compared with the wider market.

Enter IT Brand Pulse - who measure many aspects of enterprise user thinking about SSDs (including perceptions and misperceptions about brand leadership).

I say "misperceptions" advisedly because sometimes in the past - SSD vendors have been perceived to be leaders in product categories in which they have no discernibly worthwhile product offerings. But a good score in brand projection (carried over from other markets) provides an opportunity for product marketers to convert such illusions to realities - because it shows that users would be willing to buy such products from such companies - if they actually existed.

I digress. The main point I wanted to make is this.

I was surprised to see that on page 55 of - Enterprise SSDs Who's Adopting Them and Why? - (a pdf based on their presentation earlier this week at FMS) - on which page IT Brand Pulse had taken a measure of user willingness to invest time into looking at the details of flash memory characteristics - and their conclusion is...

"This is now essential knowledge. - Only a little more than 25% of enterprise users will not deep dive into the technology."

I don't know about you - but I find that reassuring.

I've focused on just one page in what is - with pictures - an 80+ page document. IT Brand Pulse's paper provides an entertaining and informative tour of the recent 2-3 years in the enterprise SSD market. And if you want the numeric data to scale the graphs shown in their paper - it only costs $495 - contact to order. the article (pdf)

See also:- storage market research, SSD endurance, Enterprise SSDs - the Survive and Thrive Guide, SSD history

the Top SSD Companies in Q2 2014

Editor:- July 28, 2014 - today published the new 29th quarterly edition of the Top SSD Companies - based on metrics in Q2 2014.

This is the list which really matters for those running SSD companies and their stakeholders - because of its 7 year proven track record of picking up advance business and technology trends and the companies to follow. the article

Decloaking hidden segments in the enterprise

Editor:- May 28, 2014 - today published a new article - Decloaking hidden segments in the enterprise for rackmount SSDs

Some of the world's leading SSD marketers have confided in me they know from their own customer anecdotes that there are many segments for enterprise flash arrays which aren't listed or even hinted at in standard models of the enterprise market.

Many of these missing market segments don't even have names.

Hey - that means SSD-world is like a map of the US before Lewis and Clark.

If you're a VC should this make you anxious or happy?

If you're a user - maybe that's why no one is delighting you in the way you think you deserve.

That's what led me to write my new article. the article

TrendFocus reports SSD shipments in Q1 2014

Editor:- May 10, 2014 - According to a research report by TrendFocus - the top 2 SSD companies (based on the number of drives shipped in Q1 2014) were Samsung and SanDisk with 32% of the market and 26% respectively.

You can see a table listing the other top companies in the report summary by here.

the Top SSD Companies in Q1 2014

Editor:- April 30, 2014 - today published the 28th quarterly edition of the Top SSD Companies List based on metrics in Q1 2014.

Newcomers to the list included Maxta and A3CUBE and there were significant movements in the top 10 companies. the article

SAS SSDs - the stellar performers in the 2013 enterprise market

Editor:- March 20, 2014 - I asked Gregory Wong, President, Forward Insights if he could enumerate for readers what he meant by his tantalizing comment that - "within the enterprise segment, SAS SSDs stood out as the stellar performer" - which is something he said in a recent email promoting another new SSD market report.

I'm empathetic to the business pressures of those in the storage market research business - and keenly aware of the thin line which divides - on the one hand - saying too little - so that potential buyers find it hard to assess if a new report will be money well spent - and, on the other hand - saying too much - and worst of all - revealing the exact things which report buyers would happily pay to know.

That's because in 1992 when I started publishing the outputs of my own enterprise market research - I did it the hard way - as carefully formatted market reports which cost money. Luckily there was a much easier business for me - as I learned in 1996 when I went over to the dark side of a web advertising driven business model - in which content and ideas were tossed into the eco-sphere of http and it was much easier as I could save time by linking to raw content - instead of having to make it look pretty.

So what I actually said to Greg - re his SAS SSD "stellar performer" comparison was this...

"Without giving too much away... would you be prepared to illustrate that statement with a comparison or number?"

Well Greg gets a lot of email - and so do I - and sometimes they just disappear deep down the screen. But between the two of us this one has resurfaced.

So I can convey to you Gregory Wong's assessment that in 2013 - the SSD market grew 38% on unit basis and 28% on revenue basis. The corresponding growth rates for SAS SSDs were 134% and 69% respectively."

This is just one tiny snippet of data from one of his many detailed reports about the SSD market. So - if you need to more details about the plot - and have the money to buy the book - that's a useful data cavern to rummage around in.

what changed in SSD year 2013?

Editor:- December 18, 2013 - unlike the hard drive market where the basic ideas haven't changed much in recent decades - the important ideas in the SSD market seem to change nearly every year.

To avoid making bad decisions you not only have to learn new SSD ideas each year - but you also need to identify which old SSD ideas to forget because they're no longer helpful.

Reviewing what those ideas are - (which to assimilate and which to forget) is the theme of my new home page blog.

reasons to expect more PCIe SSDs in 2014 PC Market

Editor:- December 16, 2013 - A new article in DRAMeXchange discusses the issue of SATA 3 SSDs being replaced by PCIe SSDs in the consumer SSD market in future designs of PCs. the article

New report from the Spur Group tracks "share of voice" in rackmount SSD market

Editor:- October 15, 2013 - The Spur Group today launched a new market report service - Share of Partner Voice: Storage and SSD ($4,995) which compare the sales channels for 4 encumbant rackmount storage platform vendors: EMC, NetApp, Oracle and Dell against the channel efforts of selected rackmount SSD suppliers including:- Fusion-io X-IO, Violin Memory, Skyera, Whiptail and others.

The Spur Group says its "Share of Partner Voice" web based methodology is rooted in "extracting website content from over 76,000 technology service providers, hosting companies, software developers and other customer facing technology suppliers through a proprietary crawler."

Ross Brown, senior principal and the lead author of the report, said - "Our approach to measuring Share of Partner Voice® shows that Violin Memory is outpacing the market, with more than twice the brand presence of its nearest competitor. The report also highlights why the market for acquiring these companies is accelerating, as the channel adoption is happening very quickly and often at the expense of incumbent platforms."

Editor's comments:- As you know I'm a great believer in the value of using raw web data to get insights into fast changing emerging markets - which is why I launched the Top SSD Companies series - 6½ years ago.

The raw data types and methodologies which The Spur Group use are completely different to ours. They look at different types of web activity and are based on different population samples - so the results and inferences are going to have different use cases too.

The growing ecosystem for storage and SSD market data companies is a healthy sign that more economic activity in future will become SSD-centric.

But a bigger SSD market means bigger risks too.

This is a complex and innovative market - so it's very easy to miss key products, companies and trends in the SSD market compared to the comparative ease with which you can assess what's happening in the "no great surprises here" technology museum segments elsewhere in the enterprise.

wonder why all big SSD users will inevitably pedal back their buying?

Editor:- October 8, 2013 - Before you make that next presentation about what's happening in the business world of enterprise flash, or before you commit to any future datelines for hard drives being sold into the enterprise you'd be well advised to meet Ken and the enterprise SSD software event horizon - the (long anticipated) new home page blog on

what are enterprise SSD users thinking? - especially if it's wrong

Editor:- August 22, 2013 - In a confusing market like enterprise SSDs where the accepted wisdom of what makes good technology keeps changing - and the interpretation of market trends depends on who's looking at the same data - what can vendors do to try and make sure they're aiming in the right direction and doing things which will sell?

Getting closer to their customers is one way - and most leading vendors do that already. But it's not infallible.

How about customers they're not reaching yet? What are they thinking? - Especially if it's wrong or based on perceptions which are out of date. Vendors need to understand how users tick so they can adapt their own product plans and the way they talk about them.

About a year ago I was contacted by Frank Berry, CEO of IT Brand Pulse who told me about the new way they were doing market research into the SSD market:- surveying enterprise users and asking them what they think about brands, technology decisions and other key issues.

That sounded like a good idea - but in recent years I've heard from a great many companies which said they wanted to do more reports in the SSD market - and although I've been happy to mention some of them on this and similar news pages I've reserved my short list of special SSD market research companies for those who - in my opinion - have invested the resources to create valuable SSD insights over a period of many years. I thought it might be years before I added IT Brand Pulse to that list (if ever).

Turns out I was wrong.

And while I was aware that Frank Berry and his team have been doing more work in the enterprise SSD area in the past year - it was only when I got a summary of their recent presentation at the Flash Memory Summit - SSD Adoption Trends (pdf) in my email this morning - that I realized the scale of what they have already achieved.

There's some really useful information here about SSD user decision points and current usage preferences as well as brand data and market perceptions. (You have to skip through the early parts of the document to get to the interesting bits.)

Some of the feedback from these survey participants...
  • SSDs will be approximately 3x the current percentage of their organization's combined SSD and HDD disk capacity within 2 years
  • Virtualized servers are the biggest driver for SSD adoption (above database servers)
  • Nearly as many organizations have already deployed SSDs in some of their servers as those who have not deployed any type of SSDs at all. (A list of participating surveyed organizations is included in the paper.)
This free version of the paper includes unscaled graphs - and charts without numbers. But it makes a good read as it is. For those who need the raw data and numbers - the cost is $1,500. the article (pdf)

Editor's comments:- IT Brand Pulse has demonstrated its commitment and ability to enhance our understanding of the enterprise SSD market. So I've fast tracked them by several years into my recommended SSD analysts list.

SAS SSDs are expected to enjoy significant growth and represents the largest enterprise SSD revenue opportunity in 2015-2017 - says HGST

Editor:- August 20, 2013 - The headline above was one of the messages in a paper presented by Ulrich Hansen Sr. Director, SSD Product Marketing, HGST - at the Flash Memory Summit- in which he also gave aggregated forecasts for various types of enterprise SSD - from which the image below is extracted.

Click on the image below to see the full text and the other half of the image which shows revenue forecasts too.
HGST paper  re enterprise SSD market - click for  pdf

See also:- the Survivor's Guide to Enterprise SSDs

Hostage to the Fortunes of SSD

Editor:- July 3, 2013 - Hostage to the Fortunes of SSD - is the title of the new home page blog here on

In a lot of the conversations I've been having recently with SSD companies and investors I've found myself trying to explain what the underlying pressures are which compel rational companies to follow what appears to be irrational business strategies. the article

Are YOU looking for hot new ideas about SSDs? - and would you like to meet similarly minded people?

Editor:- June 6, 2013 - Market research is one of the main reasons that people go to events and conferences.

Registration has now opened for the - Flash Memory Summit - which takes place August 13-15 in Santa Clara, CA - where you can hear from, meet and talk to a lot of people who are making new things happen in the world of flash and SSD technology.

Pricing is from around $595 for 1day upto $1,395 for 4 days (which includes the pre-conference- in case like me you were wondering where that extra 4th day came from) - and also includes lunch(es). I was surprised and gratified to see that the email I received about this event (which is indisputably the main gig in the "advancement of flash" annual events calendar) includes a quote from yours truly saying that - "I now have good reasons for thinking that SSDs have the potential to eventually become a $100 billion / year market by the close of this decade."

So I guess it's now up to you all - out there - to prove me right. (No pressure.) It should be easy. I stole the idea from you in the first place.
SSD ad - click for more info
exciting new directions in rackmount SSDs

Editor:- May 29, 2013 - If you're an enterprise user who is already sold on the idea of using more SSDs - what could be better than a great new SSD drive?

If you're an SSD vendor looking for the magic formula to open up vast new untapped markets for SSDs - what kind of solution do you need to offer to attract enterprises who aren't at the sharp end of the performance pain curve, are content with the speed they get from HDDs and who aren't even looking at SSDs for their network storage?

This is a problem which has been occupying the SSD industry's smartest product architects for years. And their answer to both questions is the same - although the product details vary according to the target market. - It's a new type of SSD box.

A new generation of enterprise SSD rackmounts is breaking all the rules which previously constrained price, performance and reliability. The sum impact of cleverly designed SSD arrays is systems which are many times more competitive than you would imagine from any tear-down analysis of the parts.

The new SSD folksy wisdom - "you can't second guess an enterprise flash array from knowing what drives are in it" - may soon have to join the - "you can no longer judge an SSD from simply knowing its memory".

Anyway - to get back to my headline today - the new math of this new reality SSD box trend - what's behind it, where it's going, and some of the vendors driving it - are explored in my recent home page blog on - exciting new directions in rackmount SSDs. the article

new report by Forward Insights ranks SSD vendors by revenue

Editor:- May 13, 2013 - Forward Insights has published a new report SSD Supplier Status 2012 ($4,250) which among other things ranks vendors by revenue in these key markets:- See also:- SSD analysts, market research news

new WebFeet report on 2012 non volatile memory market

Editor:- April 16, 2013 - the flash memory market was worth just under $28 billion in 2012 - down 3% from the year before - according to WebFeet Research - who have published a new report CS700MS ($2.5K) which analyzes nvm market share.

We're #1 in SSD revenue - says Micron

Editor:- March 7, 2013 - Micron sees itself as the biggest SSD company - in terms of revenue, with about 6% market share in enterprise SSD - according to Kipp A. Bedard, VP Investor Relations - at a recent investors conference - transcribed in an article on

"In terms of SSDs, if we specifically broke out our SSD revenues, we'd probably be the largest SSD public company today. If I had to guess, we're probably running on a revenue basis somewhere around 80%, 85% client, 15% to 20% enterprise"

Other interesting observations in this presentation.

"The average smartphone includes 30GB flash."

"We believe the client SSD market is growing about 20% units q-over-q." the article

new report on embedded flash drives

Editor:- February 20, 2013 - Web-Feet Research expects revenue in the embedded flash drive market to reach $15 billion in 2017 - "driven heavily by mobile handsets, tablets, portable media players, digital camcorders, GPS, digital radio along with the adoption of flash cache in notebook and desktop PCs."

In this context EFDs and cards are defined as sub-systems of solid state storage ranked below SSD.

The company recently published a new report Embedded Flash Drives, eMMC and emNAND: 2010-2017 (134 pages, $5.5K) which includes forecasts for EFD applications and related markets.

2017 could be 1st billion dollar year for non-flash nvm

Editor:- February 18, 2013 - Yole Developments recently published a new market report - Emerging Non-Volatile Memories (5,990 euros) which describes why and how emerging alternative NVM (FRAM, MRAM/STTMRAM, PCM, RRAM) could grow from $209 million revenue in 2012 to $2 billion in 2018.

Among other things - the report says 3D RRAM could start to be used in SSDs in 2017-2018, when 3D NAND's scalability prospects are anticipated to worsen.

Can you trust SSD market data?

Editor:- February 12, 2013 - today published a new SSD home page blog - Can you trust SSD market data?

Can you trust market reports and the handed down wisdom from analysts, bloggers and so-called "industry experts" any more than you trust SSD benchmarks to tell you which product is best? the article

iSuppli says SSD shipments in 2016 will be 6x 2012 level

Editor:- January 23, 2013 - iSuppli today predicted that worldwide SSD shipments this year will rise to 83 million units this year, up from 39 million in 2012.

iSuppli also said it anticipates that in 2016 - SSD shipment volume could be 239 million units - equivalent to 40% the size of the hard drive market.

the Modern Era of SSDs

Editor:- January 7, 2013 - My home page blog - Strategic Transitions in SSD - mentions some of the key changes in the SSD market which took hold in recent quarters - but in my SSD news page blog - I discuss the Modern Era of SSDs (which is only 10 years old) and explain what made it different to the earlier phases in the 30+ year old SSD market.

SSD revenue data from - Forward Insights

Editor:- December 17, 2012 - I've lost track of how many new SSD reports and updates have been announced recently by Forward Insights - but one of them - SSD Insights Q4/12: Client Down, Enterprise Up - includes data and revenue forecasts for the enterprise SSD market.

Author Gregory Wong told me that his estimate for enterprise SSD revenue in 2012 - which includes enterprise drives and modules (SAS, SATA and PCIe) but excludes rackmount systems and therefore also excludes proprietary SSDs built for use within racks from companies like Violin and Texas Memory Systems - is $2.9 billion.

STEC mini-survey suggests that 60% of serious VM users already use SSDs

Editor:- August 28, 2012 - A survey of visitors attending the first day of VMworld - and conducted on behalf of STEC - suggested that over 60% of attendees already had SSDs in their datacenters but also that less than 50% of their business-critical applications are currently supported by SSDs.

what's the role of social media in electronics design?

Editor:- June 20, 2012 - EE Times is running a survey to see whether electronics engineers consider social media useful in their work.

TrendFocus launches new memories in SSDs report

Editor:- May 2, 2012 - have you ever wondered what percentage of a memory maker's SSD output is SLC or MLC or TLC? and other things like that?

TrendFocus has launched a new NAND/SSD Information Service which includes that kind of data. The company says that the SSD section of the report will include client and enterprise SSD memory shipments and forecasts.

the top 10 microcontroller companies

Editor:- March 29, 2012 -Databeans this month published a report on the microntroller market ($3,600 132 pages).

They also published a free giveaway in their newsletter which ranks the top 10 microcontroller companies by revenue. Although these reports are cumulative across all markets and not just SSD - I thought you might be interested. See also:- SSD controllers

7 SSD types will satisfy all future enterprise needs

Editor:- March 27, 2012 - published a new article today - an introduction to enterprise SSD silos - or 7 ways to classify where all SSDs will fit in the pure SSD datacenter.

"SSDs aren't islands - their data always comes from and goes on to other SSDs. Enterprise SSDs which have been designed without any reference to how they will segment and interact with other types of SSDs - in the mind's eye of the customer architecture - will eventually fail in the market..."

The enterprise SSD market is complicated enough already but only 7 distinct types of SSD classes are needed to sustainably satisfy all the architecture needs in the pure solid state storage data center. the article

new report from Forward Insights

Editor:- January 31, 2012 - Forward Insights has recently published a new report - SSD Technology and Applications: A Primer (88 pages $1,499).

Author Gregory Wong says - "It's an ideal guide for novices interested in acquiring a basic understanding of SSD technology and applications as well as a handy reference for more experienced professionals."

Editor's comments:- Among other things (see contents pdf for more details) Greg says the report also provides an overview of the competitive landscape for SSDs. See also:- SSD market analysts.

how can all these SSD companies keep growing?

Editor:- November 21, 2011 - I'm often asked this question...

Will the enterprise SSD market be big enough for all these companies [list] to grow?

So today I've published a new article - which summarizes what I've been saying to the readers I talk to. But I've redacted the actual company names from [list] - because everyone's got their own little list of SSD companies for which my answer may hold true. to read article

tales from the enterprise storage sales trench

Editor:- June 22, 2011 - tales from the enterprise SSD sales trench is the topic of a new blog by Woody Hutsell .

It's tempting to think that there's an idealistic "right way" for big bucks storage users to go about the process of deciding how to get more performance out of their increasingly virtualized systems. In real life big money gets spent - but big performance doesn't always follow.

So what are the challenges for the SSD industry selling the airy fairy concept of better storage performance? - when most enterprise users don't have a good grasp of how their existing systems work - and when - as Woody says - "Some high percentage of IT buying is done without any real research. " the article

Web-Feet launches top 30 SSD oems SWOT service

Editor:- April 14, 2011 - Web-Feet Research has added a quarterly SSD company SWOT market analysis service to its range of SSD reports.

Web-Feet says that given the large number of players in the SSD market, it is not an easy task profiling each company from a competitive position. Their new publication covers 30 notable companies with SWOT analysis along with product summaries and other information to help compare companies with each other.

The tool utilizes the Excel " Filter" feature to select specific companies and/or market segment to assist users in their company analysis and provide additional insights on their competitors.

The full SSD SWOT package subscription for 4 quarters costs $7.5K, or individually the cost for the first quarter edition is $3.5K and $2.5K for each quarter thereafter. Alternatively for customers who buy the SSD Markets and Applications series (which costs $9K) the SWOT is bundled at no charge.

New companies will be added each quarter with SWOT analysis and pertinent data. For more info phone Alan Niebel +1 831.373.1985 or email See also:- SSD market analysts
research would have come in useful here Market research can help you avoid going down a dead end track
Who are the top SSD companies? ... the companies which you absolutely have to look at if you've got any new projects involving SSDs?
the Top SSD Companies
SSD ad - click for more info
10 key SSD ideas in 2014
Editor:- September 2, 2014 - today published a new home page blog - updating 10 key SSD ideas in 2014.

Yeah - I know it's not January 2015 yet - but it already feels like enough big SSD changes have happened this year already to make an end of year type of round up article not only desirable but imperative. the article
In the modern era of SSDs - the customer has received their education about what an SSD is - and what it can do - from many sources. So when they talk to a vendor - the customer says - don't tell me about SSDs. Tell me instead how you fit into my idea of the SSDs I'm looking for.
re-imagining the enterprise customer
SSD ad - click for more info
"When I talk to SSD companies - an interesting part of the conversation is often trying to figure out how products - which barely exist yet - will compete and fit into an infrastructure which doesn't exist either..."
Boundaries Analysis in SSD Market Forecasting
"Like cosmic dark matter - the mass of SSD dark matter will be bigger than anything which we can currently see or foresee."
The big market impact of SSD dark matter
In the early 1980s - Intel's 1M bit bubble memory created a lot excitement as a new non volatile solid state memory technology.

It was positioned as a solid state floppy disk.

But it wasn't scalable or cost effective.

Intel spun off the magnetic division in 1987 to Memtech (who later made military flash SSDs) but bubble memory dropped into oblivion.
SSD market history
SSD articles on for business planners
Enterprise SSDs - the Survive and Thrive Guide - some simple rules to help you stay on the safer side of the tracks in this maddenly unruly market.

Where are we now with SSD software? - (And how did we get into this mess?)

enterprise SSDs - exploring the limits of the market in your head - is about enterprise SSD futurology.

adaptive flash care management IP (including DSP) for SSDs - what is it? and who does it? This will be a disruptive transition.

The big market impact of SSD dark matter - you can't see them and they aren't in the market size reports which you just purchased recently. But you can't plan SSD investments or strategies without taking them into account.

Can you tell me the best way to SSD Street? - I'm like the Old Woman of the SSD Village who talks to everyone that passes through. No wonder I have a unique perspective. It would be strange if I didn't.
Power, Speed and Strength in SSD brands
Does what marketers call their SSDs impact who SSD buyers will call?

click to see examples of SSD banner ads

storage search banner