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storage market research

by Zsolt Kerekes - editor

There's one kind of market research report which you won't find listed on the website of any storage market report vendor - and that's a directory of all the other market research companies they compete with!

Here's my list compiled from over 20 years of past news stories which I've written about. (Excluding those which no longer exist.)

This list includes several special categories of market research companies...
  • Storage Clairvoyants - predict the future,
  • Terabyte Talliers - tell you what's already happened
  • SoothSayers - make your PR sound more credible...
I'll leave you to guess which companies I think of as being which. (Some have multiple personalities in different engagement contexts.)
storage market research companies list
451 Research

Aberdeen Group

ABI Research





Carmel Group

Coughlin Associates

Customer Respect Group



Dell'Oro Group



Enterprise Strategy Group

Evaluator Group

Forrester Research

Forward Insights

Frost & Sullivan



Hurwitz & Associates



IMEX Research

Infiniti Research

InQuest Market Research


IT Brand Pulse


King Research

Macarthur Stroud International

Memory Strategies International

Mesabi Group

NPD Group

Objective Analysis

Osterman Research

Parks Associates

Research and Markets

Ridge Partners

Ridgetop Research

Robert Frances Group

Semico Research

Silverton Consulting

Simon Management Group



Storage Strategies NOW

Strategy Analytics

Strategic Research

Synergy Research Group

Taneja Group


Techno Systems Research

The Diffusion Group

The Linley Group

The Spur Group




Web-Feet Research

Westwood Marketing

Yole Developments


do you need a list which is more focused on just SSD market analysis?

We've also got a directory of SSD Market Analysts

. FAQs for connected IT marketers
"Every year I learn new important new ideas about SSDs.
But every year I also have to remember to forget or discard old ideas which were vital to know before – because they are no longer useful, valid or true." - Zsolt Kerekes, editor - what changed in 2014?
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Branding Strategies in the SSD Market
90% of enterprise SSD companies have no good reasons to survive
news stories related to storage market research
Micron was #1 researched SSD company in 1H July

Editor:- July 16, 2015 - If you saw the news a few days ago you won't be too surprised to learn that reader research volume for Micron in the first half of July exceeded that of any other company.

The picture for the period July 1 to 15 looked like this:-

1 - Micron

2 - Diablo

3 - SanDisk

4 - Violin

5 - Seagate and also at #5 was Kaminario

Make of that what you will.

Although these short term fluctuations can be useful to think about - insofar as they can alert me to something which I may have otherwise missed - my conclusion from 20 years of looking at these kinds of stats in my web publications is that a sampling period of a quarter is a more reliable indicator (than a week or a month) for strategic long term decision making.

"Reliability" here being a judgement based on comparing movements in search based rankings with what actually happened on a historic basis from a business perspective in the quarters which followed the sampling period.

And that's why the Top SSD Companies List - which has been running for over 8 years - still uses that (quarterly) sampling interval.

Later:- July 22, 2015 - I rechecked the stats for the 1st 3 weeks of July to see - has anything changed?

No - the ranking above has stayed exactly the same.

What clarified though was the next 4 companies which populate the rest of the Top 10 section of this list. These were:-

7 - OCZ

8 - HGST

9 - Pure

10 - Tegile tied with Innodisk

SSD market slowing down?

Editor:- June 22, 2015 - In a new observation on the state of the SSD market - SSD Insights Q2/15: Slowing Down - Gregory Wong, President, Forward Insights said - "The weak PC market and tepid datacenter demand affected shipments of SATA SSDs in Q1/15. This was offset by strong shipments of SAS SSDs and SSDs into the channel which benefited from aggressive pricing, particularly in Asia."

tallying the SSD exabytes in Q1 2015

Editor:- May 28, 2015 - A useful snapshot of SSD capacity and market share in Q1 2015 can be seen in StorageNewsletter.

The original data having come from TrendFocus.

53% of SDS users say that flash is less than 10% of their storage

Editor:- May 12, 2015 - What percentage of the capacity in virtualized SDS environments is already flash?

An interesting picture is given in a recently published survey the State of SDS (pdf) by DataCore - which includes results from 477 IT professionals who are currently using or evaluating SDS technology. Among the findings:-
Datacore survey re flash in SDS 2015
  • Less than 9% said that flash already acccounts for 40% or more of their storage. And nearly half of all participants said that flash is less than 10% of their storage capacity.
  • Over 70% have flash in their budget in 2015.
  • 16% of those who had used flash felt they hadn't got the apps acceleration they expected.
  • 19% said that storage failures had caused unforeseen outages.
Editor's comments:- You can interpret these results in different ways. I see it as showing that there's still a many times bigger future market for enterprise flash compared to what has already been installed.

growing user confidence will spur enterprise flash consolidation

Editor:- April 21, 2015 - In an new article today on I look at drivers, mechanisms and routes towards consolidation in the enterprise SSD systems market along with some other outrageous and dangerous ideas.

"90% of the enterprise SSD companies which you know have no good reasons to survive." the article

Web-Feet sizes 2015 industrial SSD market

Editor:- January 4, 2015 - Help is available if you're trying to grapple with estimating the size and likely shape of the industrial SSD market.

Web-Feet Research today anounced it has released a report ($5,550) which includes forecasts for Industrial Markets and Applications.

What's in it? Among other things - the report's author Alan Niebel says... "Within each of the 6 commercial sub-markets: Networking/Telecom, Connected Home, Automotive, Industrial, Medical, and Avionics/Aerospace/Military the forecast of SSDs, Embedded Flash Drives (EFD), and Flash Cards are quantified for over 40 end-use applications. This forecast provides a separate breakout for SSDs by form factor including modules and another section for EFDs and Flash Cards by form factor for units and average capacity and revenue. Geographic splits are also included."

flash backed DIMMs - new directory on

Editor:- October 21, 2014 - Although has been writing about flash backed DRAM DIMMs since the first products appeared in the market - I didn't think that subject was important enough before to rate a specific article or market timeline page.

That's unlike memory channel SSDs - which is now 1 of the top 10 SSD subjects viewed by readers after having had its own directory page since April 2013.

However, sometimes a market is defined as much by what it isn't as by what it is.

And so - to help clarify the differences between these 2 types of similar looking storage devices (one of which I think is much more significant than the other - but both of which are important for their respective customers) I have today created a directory page for hybrid DIMMs etc - which will act as the future pivoting point for further related articles.

Evaluator Group announces new report series for rackmount SSDs

Editor:- September 24, 2014 - Evaluator Group today announced it's expanding its comparison report coverage (from around $2,750 for IT end-users) related to rackmount SSD and hybrid array vendors.

The latest addition to EV's research area are product analyses for 15 vendors, including: Cisco, EMC, HDS, HP, IBM, Kaminario, NetApp, Nimble, Nimbus, Pure Storage, SanDisk, SolidFire, Tegile, Tintri and Violin.

"Over the next 3 years Evaluator Group expects Solid State Storage Systems to be the architecture adopted for primary storage," said Camberley Bates, Managing Partner & Analyst at Evaluator Group. "Performance to reduce latency and improve consistency, along with reliability and efficiency functionality will drive this change. It is important IT end users understand the trade-offs of design and technical implementation to best suit their needs."

Using the Solid State Evaluation Guide to understand the critical technology characteristics EV says IT end users can clearly identify their requirements and priorities. The Solid State Comparison Matrix allows for side-by-side comparison of product specifications and capabilities. Evaluator Group guides IT end users through the process with product reviews and expertise on managing and conducting a Proof of Concept. Evaluator Group Solid State Storage Systems coverage includes products specifically designed to exploit the characteristics of all solid state deployment.

What will you be getting? EV is offering a free evaluation copy of their report for the IBM FlashSystem to people who sign up for it.

Editor's comments:- with so many different architectural roles for enterprise SSDs and different user preferences - it's unrealistic to suppose that any simple side by side product comparisons will suit all permutations of user needs. But having said that - any reliable information which assists user education and comprehension into SSD arrays is a good thing.

Some flash array vendors - realizing the futility of expecting that users will understand what their products do and how they will interact with the bottlenecks and demands of unknowable user installations and prederences - have instead side-stepped these delay laden hard user selection quandries - exaggerated by the very real personal concerns of getting it wrong - by instead offering new risk delineated pricing models - as described in my article - Exiting the Astrological Age of Enterprise SSD Pricing.

See also:- playing the enterprise SSD box riddle game, storage market research, what do enterprise SSD users want?
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the Top SSD Companies
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10 key SSD ideas in 2014
Editor:- September 2, 2014 - today published a new home page blog - updating 10 key SSD ideas in 2014.

Yeah - I know it's not January 2015 yet - but it already feels like enough big SSD changes have happened this year already to make an end of year type of round up article not only desirable but imperative. the article
In the modern era of SSDs - the customer has received their education about what an SSD is - and what it can do - from many sources. So when they talk to a vendor - the customer says - don't tell me about SSDs. Tell me instead how you fit into my idea of the SSDs I'm looking for.
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In the early 1980s - Intel's 1M bit bubble memory created a lot excitement as a new non volatile solid state memory technology.

It was positioned as a solid state floppy disk.

But it wasn't scalable or cost effective.

Intel spun off the magnetic division in 1987 to Memtech (who later made military flash SSDs) but bubble memory dropped into oblivion.
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enterprise SSDs - exploring the limits of the market in your head - is about enterprise SSD futurology.

adaptive flash care management IP (including DSP) for SSDs - what is it? and who does it? This will be a disruptive transition.

The big market impact of SSD dark matter - you can't see them and they aren't in the market size reports which you just purchased recently. But you can't plan SSD investments or strategies without taking them into account.

Can you tell me the best way to SSD Street? - I'm like the Old Woman of the SSD Village who talks to everyone that passes through. No wonder I have a unique perspective. It would be strange if I didn't.
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