- editor StorageSearch.com|
one kind of market research report which you won't find listed on the website
of any storage market report vendor - and that's a directory of all the other
market research companies they compete with!
Here's my list
compiled from over 20 years of past news stories which I've written about.
(Excluding those which no longer exist.)
This list includes several
special categories of market research companies...
I'll leave you to guess which companies I think of as being
which. (Some have multiple personalities in different engagement contexts.)
- Storage Clairvoyants - predict the future,
- Terabyte Talliers - tell you what's already happened
- SoothSayers - make your
PR sound more
do you need a list which is more
focused on just SSD market analysis?
We've also got a directory of
|"Every year I learn new important
new ideas about SSDs. |
But every year I also have to remember to forget or
discard old ideas which were vital to know before because they are no
longer useful, valid or true." - Zsolt Kerekes,
changed in 2014?
trust SSD market data?
Branding Strategies in
the SSD Market
of enterprise SSD companies have no good reasons to survive
|news stories related to
storage market research|
|Micron was #1 researched
SSD company in 1H July|
Editor:- July 16, 2015 - If you saw the
news a few days ago you
won't be too surprised to learn that StorageSearch.com reader research volume
for Micron in
the first half of July exceeded that of any other company.
picture for the period July 1 to 15 looked like this:-
Seagate and also at #5
of that what you will.
Although these short term fluctuations can be
useful to think about - insofar as they can alert me to something which I may
have otherwise missed - my conclusion from 20 years of looking at these kinds of
stats in my web
publications is that a sampling period of a quarter is a more reliable
indicator (than a week or a month) for strategic long term decision making.
here being a
based on comparing movements in search based rankings with what actually
happened on a historic basis from a business perspective in the quarters
which followed the sampling period.
And that's why the
Top SSD Companies List
- which has been running for over 8 years - still uses that (quarterly) sampling
Later:- July 22, 2015 - I rechecked the stats for the 1st 3 weeks of
July to see - has anything changed?
No - the ranking above has
stayed exactly the same.
What clarified though was the next 4
companies which populate the rest of the Top 10 section of this list. These
7 - OCZ
Tegile tied with
SSD market slowing down?
Editor:- June 22, 2015 - In
a new observation on the state of the SSD market -
SSD Insights Q2/15:
Slowing Down - Gregory
Wong, President, Forward Insights
said - "The weak PC market and tepid datacenter demand affected shipments
of SATA SSDs in Q1/15.
This was offset by strong shipments of
SAS SSDs and SSDs into
the channel which benefited from aggressive pricing, particularly in Asia."
tallying the SSD exabytes in Q1 2015
Editor:- May 28,
2015 - A useful snapshot of SSD capacity and market share in Q1 2015 can be
seen in StorageNewsletter.
The original data having come from TrendFocus.
53% of SDS users say that flash is less than 10% of their
Editor:- May 12, 2015 - What percentage of the capacity in
virtualized SDS environments is already flash?
An interesting picture
is given in a recently published survey
State of SDS (pdf) by DataCore - which
includes results from 477 IT professionals who are currently using or
evaluating SDS technology. Among the findings:-
- Less than 9% said that flash already acccounts for 40% or
more of their storage. And nearly half of all participants said that flash is
less than 10% of their storage capacity.
- Over 70% have flash in their budget in 2015.
- 16% of those who had used flash felt they hadn't got the apps
acceleration they expected.
comments:- You can interpret these results
different ways. I see it as showing that there's still a many times bigger
future market for enterprise flash compared to what has already been
- 19% said that storage failures had caused unforeseen outages.
|growing user confidence
will spur enterprise flash consolidation|
Editor:- April 21, 2015 -
article today on StorageSearch.com
I look at drivers, mechanisms and routes towards consolidation in the
enterprise SSD systems market along with some other outrageous and dangerous
"90% of the enterprise SSD companies which you know
have no good reasons to survive." ...read
Web-Feet sizes 2015 industrial SSD market
January 4, 2015 - Help is available if you're trying to grapple with estimating
the size and likely shape of the
it has released a report ($5,550) which includes forecasts for Industrial
Markets and Applications.
What's in it? Among other things - the
report's author Alan
says... "Within each of the 6 commercial sub-markets:
Networking/Telecom, Connected Home, Automotive, Industrial, Medical, and
Avionics/Aerospace/Military the forecast of SSDs, Embedded Flash Drives (EFD),
and Flash Cards are quantified for over 40 end-use applications. This forecast
provides a separate breakout for SSDs by form factor including modules and
another section for EFDs and Flash Cards by form factor for units and average
capacity and revenue. Geographic splits are also included."
flash backed DIMMs - new directory on StorageSearch.com
October 21, 2014 - Although StorageSearch.com
has been writing about flash
backed DRAM DIMMs since the first products appeared in the market - I didn't
think that subject was important enough before to rate a specific article or
market timeline page.
SSDs - which is now 1 of the top 10
viewed by readers after having had its own directory page since
However, sometimes a
market is defined as
much by what it isn't as by what it is.
And so - to help clarify the
differences between these 2 types of similar looking storage devices (one of
which I think is much more significant than the other - but both of which are
important for their respective customers) I have today created a directory
page for hybrid DIMMs
etc - which will act as the future pivoting point for further related
Evaluator Group announces new report series for rackmount SSDs
September 24, 2014 -
it's expanding its comparison report coverage (from around $2,750 for IT
end-users) related to rackmount
SSD and hybrid array
The latest addition to EV's research area are product
analyses for 15 vendors, including:
the next 3 years Evaluator Group expects Solid State Storage Systems to be the
architecture adopted for primary storage," said Camberley Bates,
Managing Partner & Analyst at Evaluator Group. "Performance to reduce
latency and improve consistency, along with reliability and efficiency
functionality will drive this change. It is important IT end users understand
the trade-offs of design and technical implementation to best suit their needs."
State Evaluation Guide to understand the critical technology characteristics
EV says IT end users can clearly identify their requirements and priorities. The
Solid State Comparison Matrix allows for side-by-side comparison of product
specifications and capabilities. Evaluator Group guides IT end users through the
process with product reviews and expertise on managing and conducting a Proof of
Concept. Evaluator Group Solid State Storage Systems coverage includes products
specifically designed to exploit the characteristics of all solid state
What will you be getting? EV is offering a
evaluation copy of their report for the IBM FlashSystem to people who
sign up for it.
Editor's comments:- with so many different
architectural roles for enterprise SSDs and different user preferences - it's
unrealistic to suppose that any simple side by side product comparisons will
suit all permutations of user needs. But having said that - any reliable
information which assists
user education and
comprehension into SSD arrays is a good thing.
Some flash array
vendors - realizing the futility of expecting that users will understand what
their products do and how they will interact with the
and demands of
user installations and prederences - have instead side-stepped these delay
laden hard user selection quandries -
exaggerated by the very
real personal concerns of getting it wrong - by instead offering new
risk delineated pricing models - as described in my article -
the Astrological Age of Enterprise SSD Pricing.
enterprise SSD box riddle game,
storage market research,
enterprise SSD users want?
||Market research can help you avoid going
down a dead end track|
|Who are the top SSD
companies? ... the companies which you absolutely have to look at if you've got
any new projects involving SSDs? |
|the Top SSD Companies|
| 10 key SSD ideas in 2014|
|Editor:- September 2, 2014 - StorageSearch.com today published
a new home page blog -
10 key SSD ideas in 2014.|
Yeah - I know it's not January 2015 yet -
but it already feels like enough big SSD changes have happened this year
already to make an end of year type of round up article not only desirable
but imperative. ...read
| In the modern era of SSDs
- the customer has received their education about what an SSD is - and what it
can do - from many sources. So when they talk to a vendor - the customer says -
don't tell me about SSDs. Tell me instead how you fit into my idea of
the SSDs I'm looking for.|
|"When I talk to SSD
companies - an interesting part of the conversation is often trying to figure
out how products - which barely exist yet - will compete and fit into an
infrastructure which doesn't exist either..."|
Analysis in SSD Market Forecasting|
|In the early 1980s -
Intel's 1M bit bubble memory created a lot excitement as a new non volatile
solid state memory technology. |
It was positioned as a solid state
But it wasn't scalable or cost effective.
Intel spun off the magnetic division in 1987 to Memtech (who later
made military flash SSDs) but bubble memory dropped into oblivion.