the SSD Buyers Guide - click to see article
SSD buyers guide
the SSD  Bookmarks
the SSD Bookmarks ..
SSD Market Analysts ..

storagesearch.com

from the makers of Marketing Views
storage search
10 years - "leading the way to the new storage frontier"

storage market research & analysts

The $200 billion / year data storage market
is a complex weave of competing and
collaborative technologies and vendors.
Let me hand you over to the exalted guild of Storage Clairvoyants (predict the future), Terabyte Talliers (tell you what's just happened) and SoothSayers (make your press release sound better) who have been cited in over 10 years of storage news.

storage market analysts list
Aberdeen Group

ABI Research

ACSL - (STORAGEsearch.com)

AMI-Partners

Analysys

BCC

Burton Group

Carmel Group

Coughlin Associates

Customer Respect Group

Databeans

Dell'Oro Group

Demartek

DISK/TREND

Downes Strategic Marketing

DRAMeXchange

Enterprise Strategy Group

Evaluator Group

Forrester Research

Forward Insights

Frost & Sullivan

Gartner

Harris Interactive

Horison

Hurwitz & Associates

IDC

IDEAS International

Illuminata

IMEX Research

Infiniti Research

Infonetics Research

INPUT

InQuest Market Research

In-Stat

iSuppli

ITSMA

King Research

Macarthur Stroud International

Mesabi Group

Millward Brown IntelliQuest

Multimedia Research Group

NPD Group

Objective Analysis

Osterman Research

Parks Associates

Peripheral Concepts

Research and Markets

Ridge Partners

Robert Frances Group

Sageza

Semico Research

Silverton Consulting

Simon Management Group

StorageIO

StorageNewsletter

Storage Strategies NOW

Strategy Analytics

Strategic Research

Synergy Research Group

Taneja Group

Techtel

Techno Systems Research

The451

The Diffusion Group

TheInfoPro

The Linley Group

THINKstrategies

The Yankee Group

TrendFocus

VDC

Web-Feet Research

Westwood Marketing

ZapThink
.
Events
Events & trade shows

STORAGE news
storage news
the Top 10 SSD OEMs
After SSDs... What Next?
3 Easy Ways to Enter the SSD Market
2009 - Year of SSD Market Confusion
Overview of the Notebook SSD Market
storage market research news & reports
Storage Visions Calls for Sponsors

Editor:- June 24, 2009 - the 9th annual Storage Visions Conference is now open for presentations, sponsors and exhibitors.

It will be held at the Riviera Hotel Convention Center in Las Vegas, Nevada, January 5 & 6, 2010.

According to conference organizer Tom Coughlin - "The next decade will give us new tools to capture and organize our lives, more content created by more people and more ways to distribute, monetize and make that content useful. From cloud storage to life-logs, from external direct attached and networked storage to the increasingly high resolution content that we will surround ourselves with wherever we go-we live in an age when the personal and collective memory of humans will reach new levels."


IDC Reports on Changing PC Market

FRAMINGHAM, Mass. - June 11, 2009 - Worldwide PC shipments fell 6.8% in Q1 20009 - the largest decrease since the 3rd quarter of 2001, according to IDC's Worldwide Quarterly PC Tracker.

The growth of Mini Notebook PCs is playing a dramatic role in the market. Mini Notebook PC shipments of 5.7 million in 1Q09 were ahead of expectations, but contributed to a decline of 3.1 million traditional notebooks from a year ago.

The impact on shipment value was dramatic, with Mini Notebook PCs contributing $2.2 billion in the first quarter of 2009 while the value of traditional notebook shipments declined by US$8.4 billion from a year ago.

Mini Notebook pricing is expected to rise with more robust models, and shipment growth is expected to slow with the release of low-cost, thin-and-light Intel CULV and AMD Congo-based systems this fall. However, the growth of Mini Notebooks to 9.5% of total PC shipments (17.3% of Portables) in 2009 will help drive shipment value down by 17.7% even as volumes decline just 3.2%.


the Most Popular Storage Products

Editor:- June 8, 2009 - StorageSearch.com today published a new article - the Most Popular Products on StorageSearch.com (2007 to 2009)

What can we learn about changes in the storage market and the changing interests of readers by looking at how the most popular storage products viewed by our readers have changed in recent years?

I couldn't remember what these products were. And I didn't know the answer. So I delved into the log files. That revealed some trends which seem obvious now - but which I hadn't consciously noticed before. ...read the article


Systemic Risk with "Cloud Think"

Editor:- June 4, 2009 - Burton Group today published an article called - Clouds and Systemic Risk.

The author Jack Santos says he thinks "clouds" are at a peak hype stage and ready for a big disillusionment phase.


SSD Article Pageviews Grow 98%

Editor:- June 1, 2009 - StorageSearch.com disclosed today that page views for the popular SSD Buyers Guide increased 65% in May 2009 compared to the year ago period.

Average page views of the top 5 SSD articles in May 2009 were 98% higher than the top 5 SSD articles a year ago.

The #1 incoming search word to the mouse site was "SSD" which occurred 2.4x as often as a year ago. These metrics indicate continued growth in reader activity related to the SSD market despite the recession.

"Nearly every IT publication now has something to say about SSDs" says StorageSearch.com's editor, Zsolt Kerekes. "The SSD content explosion includes a lot of froth and inaccurate analysis - but also a lot of good stuff too. The best of the these get honorable mentions in the SSD Bookmarks. It's nice to know that despite the intense competition for SSD readers - we're still maintaining nearly triple percentage digit growth. Thanks to all our readers and those who link here for helping to make this happen. There's no shortage of ideas for new original SSD articles. In the past year nearly 1 in 3 new articles got abandoned mid way through editing because something more significant swept them away."


OEMs Race to Design Their Own SSDs

Editor:- May 27, 2009 - StorageSearch.com disclosed today that search volume for SSD SoCs (systems on a chip and controllers) has overtaken 1" SSDs (includes miniature SSD modules) this month for the first time.

Guess that confirms my sneaking suspicion that a lot of oems want to design their own SSDs.


New Home Page for the SSD Bookmarks

Editor:- May 8, 2009 - I've created a new home page for the SSD Bookmarks series and made some overdue formating changes.


New Guide for SSD Wannabies

Editor:- May 1, 2009 - StorageSearch.com published a new article this week called - "3 Easy Ways to Enter the SSD Market."

Nowadays it seems like everyone wants to get into the SSD market. This tells you how to do it. And gives real examples.


new home page for - SSD SoCs

Editor:- April 7, 2009 - StorageSearch.com today launched a new directory of merchant market SSD SoC vendors.
How 3D Memory Stacks Up - New Market Report

Editor:- April 1, 2009 - Forward Insights has released a new 70+ page report (price $5,499) called - How 3D Memory Stacks Up.

3D memory technologies offer the promise of continued increases in storage capacities and lower cost per bit necessary to enable emerging applications such as solid state drives. Among the candidates: stacked NAND technologies employing charge trapping technology, vertical memory cells etched in a pillar and stackable cross-point memory arrays. This report explores the feasibility of each of these alternatives as a candidate to replace NAND flash memories within the next 4 years.


IDC Calculates the Cost of Owning Storage

FRAMINGHAM, Mass. - March 16, 2009 - IDC estimates the total annual cost to "manage" the world's installed base of external storage is about 60% of all enterprise storage-related spending, including software, power, cooling, administration personnel, and services.

"As the industry attempts to control IT costs, specifically related to storage, IDC realizes that power and cooling costs are not the only costs associated with external storage," said David Reinsel, group vp for IDC Storage and Semiconductors research. "In fact, in the grand scheme of things, the cost to power and cool external storage pales in comparison with the cost to acquire and manage storage, including the costs for storage software and storage administrators."

While interest around storage efficiency technologies (e.g., deduplication, compression, and thin provisioning) has intensified, impacting power and cooling costs in the longer term, penetration of these technologies is very low. ...IDC profile, storage analysts

Editor's comments:-
in the past 10 years - the relative cost of owning data (compared to buying it) has only improved by 20% - as you can see by comparing IDC's ratios for 2009 - with those published in 1999 - in an article written by Overland Data.


After SSDs? - Predicting the Storage Market's Next Obsession

Editor:- March 12, 2009 -StorageSearch.com has published a new article - After SSDs... What Next?

It looks beyond the next 3 years of hoopla in the SSD market and predicts what will be the next "big thing" in storage after that. ...read the article


Marketing Planning – Surviving the 2009 Recession

Editor:- January 20, 2009 - MarketingSage has published a video for marketers called - "Marketing Planning – Surviving the 2009 Recession."

I've see countless presentations on this subject, but if you're involved in sales, marketing or business development, this one is worth a look. Among the many good ideas and analysis which you'll see in this 8 minute presentation, 3 things stuck in my mind.
  • customers will focus on mission critical spending and wherever possible forestall larger purchases (good for the upgrade market)
  • lead generation is a top priority for businesses (and new fresh leads are more likely to come from the web than mailing lists)
  • watch out for your competitors exiting the market (creates opportunities to woo their customers and channels).
No doubt your own top 3 remembered ideas will be different. ...view the presentation, Marketing Views, PR Agencies which are "Editor Proven" to be Effective

New SSD Market Analysts Directory

Editor:- September 3, 2008 - storagesearch.com today published a new directory - "SSD market analysts and SSD market research".

It lists analysts and market research companies which sell high quality reports or marketing services related to the SSD market.

"As the number of SSD focused analyst companies starts moving into double digits - defragmenting these strategic data resources and more clearly signposting what they have to offer, will become a necessary part of the information services that we deliver to our readers" - said editor, Zsolt Kerekes.

"Many analysts I talk to have insights which could help vendors design better products or get them to market more effectively, but they have difficulty getting the visibility they need when competing for attention in the storage news reader space. Storagesearch.com is the right platform - because it's also read by most SSD vendors themselves. By moving this specialized content off the main SSD news pages - we'll be able to give it more depth." ...read the article
.
storage history:- see this market research page back in:-

2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007
. research would have come in useful here
Market research can help you avoid going
down a dead end track and being gobbled
up by the failed storage company eating
monster.
.
Top 20 Storage Articles on STORAGEsearch.com?

The top 20 most popular articles on STORAGEsearch.com in June 2009 - were as follows...
  1. the Solid State Disks Buyers Guide
  2. the SSD Bookmarks
  3. War of the Disks: Hard Disk Drives vs. Flash SSDs
  4. the Fastest SSDs
  5. SSD Myths and Legends - "write endurance"
  6. the Top 10 SSD OEMs
  7. A Storage Architecture Guide
  8. NAS, DAS or SAN? - Choosing the Technology
  9. Flash Memory vs. Hard Disks - Which Will Win?
  10. the Benefits of SAS for External Subsystems
  11. RAM SSDs versus Flash SSDs - which is Best?
  12. Are MLC SSDs Ever Safe in Enterprise Apps?
  13. Can you trust flash SSD specs & SSD benchmarks?
  14. 2009 - Year of SSD Market Confusion
  15. After SSDs... What Next?
  16. What's a Solid State Disk?
  17. Z's Laws - Predicting Flash SSD Performance
  18. LVD, SE, HVD, SCSI compatibility - or lack of it
  19. the 10 biggest storage companies in 2012?
  20. Overview of the Notebook SSD Market
.
The most popular product details page viewed on STORAGEsearch.com in June 2009 was this below from Fusion-io
Fusion-io fast SSDs - click for more info
world's fastest production PCIe SSD
from Fusion-io
.
Datamine the deep content here on StorageSearch.com using the site search appliance from Google.

Marketers and sales people use search more than end-users. Our typical readers are more likely to click on a banner ad than a site search form.

Less than 1/3 of readers come to StorageSearch.com from an external search-engine.

Most get here from a bookmark or external web page which links to this site.

Take a look at the article - Customers Search Differently. Customers (who want to find suppliers and buy stuff) search differently to marketers (who want to promote their companies and sell stuff). That's why most search marketing misses the best targets.
.
Top 10 subjects on STORAGEsearch.com?

The top 10 most popular directory pages on STORAGEsearch.com in June 2009 - were as follows...
  1. 2.5" SSDs
  2. SSDs (all)
  3. PCIe SSDs
  4. Disk to disk backup
  5. 1.8" SSDs
  6. 3.5" SSDs
  7. HDDs
  8. RAM based SSDs
  9. NAS
  10. Flash SSDs
.
Are MLC SSDs Ever Safe in Enterprise Apps?
This is a follow up article (published in March 2008) to the popular SSD Myths and Legends which, a year earlier demolished the myth that flash memory wear-out (a comfort blanket beloved by many RAM SSD makers) precluded the use of flash in heavy duty datacenters.

This new article looks at the risks posed by MLC Nand Flash SSDs which have recently hatched from their breeeding ground as chip modules in cellphones and morphed into hard disk form factors.
which technology to choose? - read the article It starts down a familiar lane but an unexpected technology twist (which arrived in my email while writing this article) takes you to a startling new world of possibilities. ...read the article
.
Squeak! - SSD Myths and Legends - "write endurance"
Does the fatal gene of "write endurance" built into flash solid state disks prevent their deployment in intensive server acceleration applications - such as RAID systems?
It was certainly true as little as a few years ago.

What's the risk with today's devices?

This article looks at the current generation of products and calculates how much (or how little) you should be worried.
read the article - SSD Myths and Legends
RAM based SSDs have been used alongside RAID for years - but flash SSDs are physically smaller and have bigger capacity (upto 160G in 2.5", 512G in 3.5") and are lower cost than RAM-SSDs and could actually be configured in standard RAID boxes. F-SSDs aren't as fast as RAM based products but a single flash SSD can deliver 20,000 IOPs - which when scaled up in an array - starts to look interesting. ...read the article, storage reliability solid state disks
.
the biggest storage companies in 2012?
on STORAGEsearch.com
"Spellerbyte's ScryWareTM utility
downloaded data from his crystal ball
directly into Microsoft Excel."
.
Squeak! - the Fastest Solid State Disks

Speed isn't everything, and it comes at a price.
But if you do need the speediest SSD then wading through the web sites of over 100 current SSD oems to find a suitable candidate slows you down.

And the SSD search problem will get even worse.
the Fastest Solid State Disks
I've done the research for you to save you time. And this page is updated daily from storage news and direct inputs from oems. ...read the article,

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