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SanDisk

SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution.
.... SanDisk logo - click for more info

SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

See also:- SanDisk - editor mentions on StorageSearch.com
.................SanDisk's SSD page - and SanDisk focused blogger - Savo Lainen
SSD ad - click for more info
  • editor's comments:- October 2011 - SanDisk (a top 10 SSD company in Q3 2011 - is one of the leading company in advancing the use of MLC technology in SSDs (x3 and x4) continuing the thrust of technologies and market ambitions which it inherited from it acquisition of SSD pioneer M-Systems in 2006.

    For reasons described in other articles on this site - the notebook SSD market hasn't been the money spinner which companies like SanDisk had once hoped. And at the start of 2011 - the company had no credible products to offer in the much bigger enterprise SSD market.

    SanDisk made an effort to fix that problem in May 2011 by acquiring Pliant Technology - which had developed its own fast SSD controllers - but had been unable to attract enough business for its SSDs due to the competiitive phenomenom of the SandForce inside market - which took away most of the market it must have hoped it would get in its fiunding business plans.

    Whether or not SanDisk manages to put in place in effective enterprise marketing business remains to be seen. However based on StorageSearch.com's stats in Q3 2011 - there was more interest in SanDisk's enterprise SSDs than in their consumer products - so the market is interested to see what they might have to offer.

    SanDisk has hundreds of SSD competitors. The most significant in the small form factor enterprise SSD space are:- SandForce driven SSDs, STEC, and OCZ. And soon you will have to add to that list - WD - assuming that their acquisition of Hitachi GST goes through as planned.
Recent SanDisk Milestones from 35 Years of SSD Market History

In February 2009 SanDisk announced that it will begin mass-production of the world's first 4-bits-per-cell (X4) flash memory. Using 43nm process technology, this breakthrough enables 64Gb memory in a single die - the highest capacity in the industry

In May 2009 - SanDisk started shipping its 2nd generation of miniature PATA compatible SSD modules for the netbook market. Performance is 9,000 vRPM and capacities range from 8 to 64GB. SanDisk says it has improved the non volatile cache to prevent "stalling" or "shuddering" which was a problem in 1st generation netbook SSDs.

Storage clairvoyants, IDC, project consumer purchases of netbooks to rise from 11.5 million sold in 2008 to 50 million in 2013.

27 companies make miniature SSDs under 1.0" in size. pSSD is simply a brand name of this SSD family from SanDisk - and not new SSD jargon term you need to know about. The traditional term for this type of product is a DOM (disk on module). A SanDisk document describing the 1st generation pSSD said the benefits were low cost and low weight - 1/10th the weight of a typical 1.8" HDD.

In November 2009 - SanDisk announced that its 64GB (9,000 vRPM) pSSD module has been selected as a standard SSD option in Sony's new VAIO X ultra-thin laptop.

In January 2010 - SanDisk today announced results for the quarter ended January 3, 2010 - revenue of $1.24 billion increased 44% on a year-over-year basis and increased 33% sequentially.

SanDisk's Chairman and CEO, Eli Harari, said the company had achieved unit sales growth of 55% and gigabyte growth of 100% compared to the year prior quarter.

In February 2010 - SanDisk said it was shipping its G3 range of SSDs which had been preannounced in January 2009 - and originally expected to ship "in mid 2009."

In April 2010 - SanDisk dropped out of StorageSearch.com's top 10 SSD oems list - and got its lowest ever ranking.

In May 2010 - SanDisk started sampling netbook SSD modules with upto 128GB capacity in the "mSATA mini" form factor. SanDisk also started sampling 256GB models in its G4 notebook SSD range.

In September 2010 - SanDisk announced that NDS (a tv set top box designer with with over 30 million DVR units deployed) has successfully has designed SanDisk SSDs into a new range of lower cost set-top DVRs. The new solution allows for the deployment of energy-efficient STBs with decreased power consumption, small form factors and virtually silent operation.

In February 2011 - SanDisk preannounced details of a new miniature SSD which will ship in Q3 2011 - the iNAND has upto 64GB (x3 MLC) capacity in a 12mm x 16mm x 1mm package.

In May 2011 - SanDisk acquired Pliant Technology for approximately $327 million.

In June 2011 - SanDisk expanded its Lightning range (2.5" and 3.5" SAS skinny flash SSDs) which now offer upto 800GB MLC capacity. The new models are being delivered for OEM qualification, and will be available via authorized channel partners in Q3, 2011.

In July 2011 - SanDisk was one of several compatible companies named in FlashSoft's launch of its auto tiering SSD software.

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"The enterprise user mood is changing from - can I afford to use SSDs? to a realization that - I can't afford not to use SSDs."
......from - what will set the tone of the SSD market in 2012?
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2.5" SATA 3 enterprise SSDs from OCZ -
2.5" SATA 3 SSDs for enterprise apps
Deneva 2 C Series - from OCZ

Virident FlashMAX.  - click for more info
Predictable, industry-leading performance.
Scales across diverse workloads, data sets,
and sustains over time.
Learn more about - Virident FlashMAX
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SSD sudden power loss vulnerability guide
Why should you care what happens in an SSD when the power goes down?

This important design feature - which barely rates a mention in most SSD datasheets and press releases - has a strong impact on SSD data integrity and operational reliability.

This article will help you understand why some SSDs which (work perfectly well in one type of application) might fail in others... even when the changes in the operational environment appear to be negligible.
image shows Megabyte's hot air balloon - click to read the article SSD power down architectures and acharacteristics If you thought endurance was the end of the SSD reliability story - think again. ...read the article
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SanDisk gets serious about enterprise SSDs
Editor:- May 16, 2011 - SanDisk announced a definitive agreement to acquire Pliant Technology for approximately $327 million.

Editor's comments:- I had some time ago made these strong comments in the profile pages of the respective companies.

"As I see it Pliant's current business model is not sustainable as it has a very narrow channel into the enterprise SSD market which can easily be choked off by slot substitution." and

"Despite occasional talk about "enterprise SSDs" - SanDisk is culturally rooted in the consumer electronics market. That's a very competitive market in which few companies are making profits."

This acquisition theoretically fixes complimentary strategic weaknesses for both companies:- Pliant (no customers) and SanDisk (no enterprise IP).

Looking back at SSD market history -5 years ago tossed away a viable foothold in enterprise SSD technology which had been established by an earlier acquired company M-Systems - preferring to focus instead on its MLC flash patents and IP.
SSD SoCs controllers Looking forward Pliant's SSD controller will enable SanDisk to enter fast growing markets without having to join the SandForce inside set.
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Imprinting the brain of the SSD
Editor:- How did the SSD market change from:- Who cares? to You care! about the identity of SSD controllers.
click to read the case study - about the SandForce Driven program My article - Imprinting the brain of the SSD - compares SandForce's SSD processor branding program with previous examples in chip history and analyzes key business success factors.
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