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the Top 20 SSD Companies - in 2011 Q3

18th in this series - by Zsolt Kerekes, editor - - October 12, 2011

click here for the most recent version of this article
Who are the top 20 most important SSD companies?
... the companies which you absolutely have to look at if you've got any new projects involving SSDs?

This list ranks companies based on the search volume of 350,000 online SSD readers of in the 3rd quarter of 2011.

This was the first time in SSD market history that any software companies had achieved enough search volume to enter this list. They being:- (FlashSoft and IO Turbine). Fusion-io acquired IO Turbine during this quarter - and therefore they don't have a separate listing.

Top 20 SSD Companies - based on search volume Q3 2011 - ©StorageSearch

rank (click logos for more info)

editor's notes ...........................................................

1....... ... Fusion-io - click for more info
Same as before.

This is Fusion-io's 11th straight quarter in the #1 slot. Fusion-io's search volume was 84% higher than the #2 ranked company in this list and 10x higher than the #20 company.

I'm often asked by investors - will a single company dominate the whole enterprise SSD market in the next 4-5 years? And if so - is it Fusion-io? (Other names get posed in this type of question too - especially if they've just been in the news - usually from the top 5 SSD companies list - but none so often as Fusion-io.)

My answer is that StorageSearch's long range enterprise SSD architecture model describes 5 different types of SSD role in the enterprise datacenter in the 2016 to 2020 period. And each of these, have in turn, at least 2 different variations based on internal architecture (big versus small, new dynasty vs legacy, COTS arrays vs proprietary, skinny vs fat cache etc - and that's before you get into apps specific software differentiations). The technology and market adaptations needed in these 5 interconnected silos are so different - that in my view no single technology or company can realistically anticipate being the market leader in all of them.

Fusion-io already has a dominant market position in one part of one of these market silos in flash SSD acceleration at the application server level - where the performance benefits delivered from faster storage almost fuse into those which a CPU can get from having extra cores - hence the name of the company.

My guess is that Fusion-io's technologies will spread into the CPU engines of all the other SSD enterprise silos too - in a cache role - even if in those racks it will be a small percentage of the cost / installed SSD memory capacity. So I think it's a reasonable assumption that Fusion-io will be one of the top 5 biggest SSD companies (by revenue) in 2015. That's a trajectory which was hinted at in the 1st quarter of 2009 - when the company first got to the #1 slot in the quarterly top SSD companies list - and where it's stayed since - having sustained its captivation of the SSD market's attention by a series of product enhancements, oem partnerships, comparative petabyte SSD shipment milestones, financial results and an acquisition.

Each succeeding quarter that Fusion-io remains in the top 10 list - during the coming years (all the poistions in this list are significant - not just the #1 slot) will simply confirm that if you want to know who are the most important future companies in the SSD market? - check to see how they rate in interest with the influential readers of StorageSearch.

main associated SSD technologies:- PCIe SSDs, InfiniBand SSDs and (recently) auto-tiering / SSD ASAPs and SSD software. And while we're on the subject of software - IO Turbine would have entered this edition of the top SSD companies in its own right at #16 - if it hadn't been acquired by Fusion-io.

2....... ... Violin Memory logo - click for more info
Up 2 places since the last quarter.

This is Violin's highest ranking in this list (so far) and an amazing come-back for a company which a few years ago had appeared to go back into stealth mode and virtually disappeared. New management, new finance and incremental improvements to an already hot product architecture may have been some of the factors. The main reason Violin is here though (above more than 300 other SSD companies tracked by our readers - and not just the 18 listed here below) is that customers want high performance, high capacity SSD systems - and recognize price leadership when they see it.

I don't like their poster ads though which - I think - are wasteful and ridiculous. More discussion and analysis about this and Violin's SSD market milestones etc in Violin's profile page.

main associated SSD technologies:- Rackmount SSDs (FC SAN and iSCSI).

3....... ... STEC logo - click for's analysis and profile of STEC
Same as before.

STEC's best previous position in these lists was right at the top of the list - the #1 slot - in 2007 Q2.

2012 will open a new chapter in high performance 2.5" SSD marketing - which can best be described as the "enterprise MLC credibility wars". The winners will be decided as much by marketing as by technology. STEC is a major participant in this debate - which I have described in more detail in sugaring MLC for the enterprise.

main associated SSD technologies:- 2.5", 3.5" and smaller SSDs for the embedded enterprise market (SAS SSDs), military and industrial markets.

4....... ...  SandForce logo - click  for more info
Down 1 place since the last quarter.

When SandForce came to market in April 2009 - it got a surge of interest from SSD makers who wanted to tackle the high performance end of the small form factor SSD market which had previously been owned by STEC. Pliant Technology - which was founded with the very same idea - still hadn't launched any products at that time - and when it did it - it got swept aside by SandForce partners. SandForce's shipments growth in 2010 surprised analysts because it was so much faster than anyone had wildly predicted. At that stage they were the only game in town facing dozy marketing from STEC and a Pliant which in marketing terms acted as though it was still waiting for permission to take off.

The situation now in Q4 2011 is different. SandForce driven SSDs still own the biggest slice of this market - but 3 newcomers have also entered the space with full SSDs or controllers which are catching up in performance. Overall the market for fast small SSDs will more than double in 2012 - but it will be harder for SandForce driven SSDs to maintain their very high market share of that.

main associated SSD technologies:- flash SSD Controllers

5 (joint) ... SanDisk logo - click for more info
Up 4 places since the last quarter.

SanDisk's best previous position in these lists was right at the top of the list - the #1 slot - in 2007 Q3.

No one can hear you scream in the vacuous consumer SSD market - where market share in recent years has been worth about as little as eyeballs in the dotcom bubble. That's why SanDisk earlier this year acquired Pliant.'s prediction for 2012 is that it be a very good year indeed for enterprise SSD makers who have good products and understand which orbit they fit into in the SSD solar system. Will SanDisk be able to learn how to market enterprise SSDs any better than the company which it acquired? A lot of people are looking to see what it's going to do in this space. It's rare for companies rooted in semiconductor culture to succeed in enterprise system markets. By the time you've digested the inputs from enterprise customers - your fab is already shipping the next generation product. SanDisk has to know what it's going to do in years 2 and 3 of its enterprise SSD roadmap before it's even 1/2 way through year zero.

main associated SSD technologies:- SAS SSDs, notebook SSDs, and (soon) PCIe SSDs

5 (joint) ... TMS logo - click for more info about Texas Memory Systems ...
Down 1 place since the last quarter.

You'd think that a company which has been actively at the forefront of the fast enterprise SSD market longer than anyone else might have started running out of ideas by now or slowing down. But in the last 4 years TMS has shown that it's not going to be bit flipped aside by changing market fashions in memory technologies or form factors - although it was indeed almost the last of the enterprise SSD makers to introduce MLC (naughty flash) into its product lines this year. Despite that you can still get "good" flash (SLC) - and the "angelic" memory which doesn't wear out (RAM) within TMS's confusingly named - but respected "RamSan" product line. The RamSan SSDs are differentiated by density , performance and market application - while retaining the common unity of always being among the fastest products in their class.

The secret to this flexibility is that Texas Memory Systems has designed more ASICs / FPGAs than any other company in the enterprise SSD market - and under the tutelage of their founder Holly Frost - their engineers have the confidence born from a decades long company culture of doing this fast hardware stuff for mission critical applications. Will the growing importance of software in the SSD market change any of that? The way things work in the storage market is that if you're a hardware company who needs complicated software - you license it or buy a company. You rarely have to write it yourself.

main associated SSD technologies:-the fastest SSDs, PCIe SSDs, Rackmount SSDs

7 ... OCZ logo - click for more info
Down 1 place since the last quarter.

OCZ has been one of the hardest companies for me to characterize - since they first entered the top 10 SSD companies list in the 2nd quarter of 2010. Just when I thought I had the picture - they moved on and did something else. And just when I thought they would never get their heads around an issue (like enterprise SSDs or IP) they did something significant which again proved me wrong. But I think I have a better idea of what OCZ is all about now. Here goes...

If there is a science to the art of selling and marketing SSDs - based on the true scientific principle - which is you test an idea - you see if it works - and if it does you model it and then do some more testing and gradually get more confident about trying something else - and then learn from that too - then OCZ is the master of pragmatic SSD marketing.

In the relatively short span of years in which they've been involved in the SSD market they've dipped their market thermometers into more SSD niches than any other company I can think of. And as they've gained confidence from learning what's hot and what's not they've boldly moved on at a pace of innovation - for example in the auto-tiering SSD market - which is breathtaking.

Will all their market experiments work? It's hard to believe they all will - but nevertheless the company's reaction times for SSD market experimentation and the knowledge they are building up across a wide swathe of the market means that if there is any gold in them there SSD treasure hills they will be among the first to find it and know how to mine it too. And if there isn't any gold in a particular SSD hill they're nimble enough to get out lightly before digging in too deep.

main associated SSD technologies:- PCIe SSDs, 2.5" SSDs, notebook SSDs and flash SSD Controllers, auto-tiering / SSD ASAPs .

8....... ... image is Foremay's logo - click to read profile
Up 3 places since the last quarter.

There was a time - prior to 2005 - when if a flash SSD company announced that its drives had been qualified for use in a space mission by NASA - that would have opened the doors to most of the flash SSD market - because the enterprise applications for flash SSDs were then barely in their infancy. RAM SSDs ruled the enterprise roost and "flash SSD" meant "rugged drive". SSDs from a company called Memtech did once fly past Mars (or crash into it) I can't remember which. Anyway when Foremay did one of these NASA type announcements recently - most of you wouldn't have seen it or cared - because the rugged embedded market is just a single color in the flash SSD spectrum. But a single color can still light the way into the top 10 SSD companies list in 2011 - as this listing proves.

main associated SSD technologies:- embedded SSDs for the military and industrial markets and also PCIe SSDs.

9....... ... Western Digital Solid State Storage - formerly SiliconSystems
Down 2 places since the last quarter.

The EU mergers and monopolies commission has been investigating WD's proposed acquisition of Hitachi GST (which the EU regulator said it was considering in the context of Seagate's proposed acquisition of Samsung's HDD business). The regulator said a decision will be made before December. So the industry has to continue waiting to see how WD will leverage the wider enterprise SSD footprint it will get from integrating products and interface technologies from Hitachi GST.

main associated SSD technologies:- high reliability embedded 2.5" SSDs and notebook SSDs and (soon - following acquisition of Hitachi GST) SAS SSDs and FC SSDs too.

10 (joint) ... RunCore SSDs click for more info
Same as before.

In this quarter RunCore announced it is building the biggest SSD factory in China to enable the company to cope with the increasing international demand for its products. The company also entered the 1" / SSD on chip market.

main associated SSD technologies:- notebook SSDs, industrial SSDs and military SSDs

10 (joint) ... Smart logo - click for more info
Up 4 places since the last quarter.

In a market as crowded at 2.5" SSDs - most of which use the same small set of industry standard SSD controllers inside - why should anyone care about another new SSD?

SSD specifiers are learning that there's more to the SSD reliability mix than endurance and data integrity when the power's on and everything is running smoothly. It's when the SSD power slams suddenly off that you find some SSDs fail and others don't - for detailed design reasons which are specific to each SSD maker.

In this quarter SMART announced that its Guardian protection technology won a best of show award at the Flash Memory Summit .

main associated SSD technologies:- 2.5" SSDs, SAS SSDs, military SSDs

12 ....... ... Kove logo - click for profile
Up 5 places since the last quarter.

There's a growing realization in the enterprise market that RAM SSDs will be a permanent part of the SSD toolkit in high transaction volume datacenters which have any kind of traditional hierarchical data architecture. And the only reason for buying them is to solve problems which flash SSDs create or can't solve technically because of RAM's superior latency, bandwidth, truly symmetric IOPS, better reliability (and sometimes lower floor price). So readers are curious to know what type of systems sit at the top end of the fastest SSDs list.

Kove's Xpress Disk embodies how fast you can go in an FC SAN / IB connected RAM storage appliance - with 8 microsends latency and nearly 30 gigabytes / s bandwidth. It's good to know that - when you need them - such products are there.

main associated SSD technologies:- RAM SSDs

13 ....... ... image shows Viridentem's logo - click to go to their home page
Up 3 places since the last quarter.

This is the best ranking so far for Virident - which is the last of the serious enterprise flash PCIe SSD makers to only offer "die-hard" SLC - in their product line.

Wise product specifiers look beyond such transient claims as which is the fastest PCIe SSD? - and are more interested in scalable architecture and sustainable roadmaps. Virident was the first company in this segment to talk about maintaining speed even when (storage capacity is) full. But they aren't the only fast flash SSD company to offer spike-free IOPS performance.

Considering how noisy the SSD market is with marketing communications - Virident is quiet. They don't say much and extracting data from them is harder than it should be. Despite that their Director of Systems Engineering - Shirish Jamthe did present a paper in August at the Flash Memory Summit called - a Close Look at PCIe SSDs (pdf) which gives you some idea of their thinking.

main associated SSD technologies:- PCIe SSDs

14 (joint) ... BiTMICRO logo - click for profile
Up 5 places since the last quarter.

BiTMICRO's best previous position in these lists was right at the top of the list - the #1 slot - in 2008 Q1

BiTMICRO has been designing fast high capacity flash SSDs since the 1990s. They were the first SSD company to show that a single 3.5" FC flash SSD could speed up a 25,000 user email server - better than an HDD RAID. That was in 2004! Today BiTMICRO has returned to its roots as an SSD innovator in mission critical industrial and military markets.

main associated SSD technologies:- industrial SSDs, military SSDs

14 (joint) ... FlashSoft logo - click for profile
First appearance in the top SSD companies list.

This is the first time in the history of the SSD market that an ISV has appeared in the top SSD companies list. FlashSoft would have been joined in that distinction by IO Turbine - who would have come in at the very next position down this list if they hadn't been gobbled up in the qualifying quarter by Fusion-io.

main associated SSD technologies:- auto-tiering / SSD ASAPs, SSD software

16 (joint) ... DDRdrive click for more info
Up 4 places since the last quarter.

When this PCIe RAM SSD came to market in May 2009 - it disproved the theory that RAM SSDs are always more expensive than flash SSDs - with a price which was then and still is 5x lower than a typical enterprise PCIe flash SSD. OK - to be fair - the capacity is about 100x lower too. But in the right environment and used as a cache it can beat the pants off some well known 2.5" flash SSDs in performance and value for money - according to the benchmarks shown on DDRdrive's home page.

main associated SSD technologies:- RAM SSD, PCIe SSDs

16 (joint) .. Nimbus logo ...
First appearance in the top SSD companies list.

With Nimbus - we have arrived at the point in this list where it's the integration of a unique home grown software stack (more than 10 elapsed years in the thinking) which makes the difference.

This software stack is integrated into an unremarkable hardware architecture which is conservative - and similar in style to 100+ other open COTS SSD hardware arrays - and if it was only naked hardware it would be good enough - but with the software it's attractive.

Attractive enough for eBay to disclose recently that it is using 100TB of Nimbus SSD storage inside its infrastructure. And eBay is no newbie to SSD accelerators having publicly revealed that it was using (different) SSDs to accelerate its online transactions in our news pages as long ago as December 2000.

main associated SSD technologies:- iSCSI SSDs, FC SAN SSDs, IB SSDs

18 (joint) ... EMC logo - click for SSD profile
Same as before.

A year ago when when I extended the top SSD companies list to 20 companies (instead of just 10) that sucked EMC up into the list of significant SSD companies.

At that time (as we've seen since confirmed in reports of shipped SSD petabytes) they needed all the help they could get. They were asleep and didn't get the SSD plot. It looked like they mistakenly believed or arrogantly expected that a 1990s style RAID architecture wrapped around a bunch of small form factor SSDs with some error correcting layers of software and management GUIs was what the world needed to advance to the next stage of the solid state storage market.

"...There's no reason Fusion-io should've come out in front of us, and we are catching up..." said EMC's President and COO Pat Gelsinger - in an article by - (in August) - re flash in storage arrays.

As I commented in our pages - there were in fact many good reasons that EMC had been locked out of the thinking of anyone looking seriously at the enterprise SSD market. And if EMC still wasn't awake and not doing anything very useful to progress SSD market adoption in the enterprise there were plenty of other companies who were willing to show the way...

In some ways EMC's SSD product line is further behind the market curve today than is was a few years ago. But as more software gets added into the enterprise SSD mix - that's where other vendors could start slowing down. My guess is that EMC will improve its SSD offerings (they can't get any worse) by acquisition and licensing. And by the time we get to 2016-2020 EMC will have a place in medium performance bulk storage SSDs and SSD backup systems. But it will be 1 of 10 or more similar size enterprise SSD companies - and will probably have a smaller share of the storage market in the future than it does today. Having said that - the storage market will be much bigger then - so investors probably won't lose sleep over it.

main associated SSD technologies:- Rackmount SSDs, PCIe SSDs, and auto-tiering / SSD ASAPs

18 (joint) ... Seagate logo - click for SSD profile
Down 3 places since the last quarter.

Considering what it had to gain (or lose) from the industry transition to solid state storage - Seagate stood on the sidelines for many years too long - saying SSD was a silly game, it didn't like the rules and didn't want to play.

So by the time that Seagate (said it had) changed its mind and wanted to play after all - the other players didn't really care either way - and it was no real surprise to most spectators that Seagate wasn't thought good enough to be picked as team captain.

main associated SSD technologies:- PCIe SSDs, 2.5" SSDs.

20 ....... ... click to see profile and editor's analysis for Intel
Down 8 places since the last quarter.

Intel has shipped some truly terrible SSDs - which demonstrated the company's lack of knowledge about the fundamental building blocks needed to design a reliable storage drive.

In the summer of 2011 - after yet another SSD / firmware recall - this led me to comment - "If Intel's SSD design business was a horse - it would have been shot a long time ago and put out of its misery..."

Intel's customers have painfully learned that there's a lot more to designing SSDs than soldering a bunch of memory chips to a controller and host interface. Intel's designers should have known that too. In the long term I expect Intel will buy an SSD company or license more SSD technology.

main associated SSD technologies:- notebook SSDs, 2.5" SSDs

2 companies dropped out of the top 20 list in this quarter:- Pliant (acquired) and Toshiba.

Companies hovering just below the the top 20 in this quarter include:- (in alphabetic order) ACARD, LSI, Samsung, Solid Access Technologies, SolidFire and WhipTail Technologies.
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How to interpret thes rankings?
The most important thing is being included in the list rather than the position within it. As the number of SSD oems has grown - since this series started - from 50 to over 300 - and now SSD ISVs are another factor too - it's much harder than it used to be to break into general awareness in the serious SSD market.

Our brains haven't got any bigger. The SSD market has become really important - and we have to filter in (and filter out) more SSD messages - to recognize those which matter. (That includes me too - BTW - as the editor.)

Despite the importance of being in the top SSD companies list - there are many companies - which have strong positions and narrow product lines in their own application niche - which can survive and thrive without ever worrying about being in it. It's only when those niches get large enough to impinge on others that the visibility stakes matter. Let's not forget that the whole of the SSD market was itself a tiny niche in the dim distant past.

I sometimes get emails from SSD product managers griping about the validity of these lists. My reply is that it's a marketing reality they have to live with. Just as being ranked #1 or #91 on Google could make a big difference to your company - being #1 or #99 with the readers of makes a difference to your SSD business. It's not me as the editor which makes the difference. It's our readers. SSD vendors often tell me that our readers are the most significant new customers they see. (And when it comes to financial matters and understanding the SSD market too - our site is high up in the thinking of would-be investors, VCs, market analysts, acquirers and go ahead vendors - as I know from my discussions with readers.)

I also get asked by companies - what can I do to get into the list and improve my rankings?

My reply is -

I'm just the messenger. I created the format - but I don't pick who's in the list. I use the stats myself to tell me - who's important and who's not - what's important and what's not?

Here's my advice for how to get better rankings...

Design better SSDs. Improve your SSD marketing and spend more effort in communicating with important SSD market segments. Improve the customer experience of using your SSDs. Get your most enthusiastic customers to spread the word about you by telling people they know that you are such a great supplier.

The converse is also true.

related reading:-
1.0" SSDs 1.8" SSDs 2.5" SSDs 3.5" SSDs SAS SSDs
SSD news SSD buyers guide PCIe SSDs rackmount SSDs top 50 SSD articles
storage search banner
the top 10 SSD oems
Megabyte pre-announced the future
winners in the SSD market.

This was the first time in SSD market history that any software companies had achieved enough search volume to enter this list.

shown below - an ad for FlashSoft from their 2015 campaign on

"... if Fusion-io sells more does that mean Violin will sell less?"
That's a question asked recently by an analyst in an investment bank . to read my (article) reply
"Intel would like to be where Fusion-io's SSDs are now... snuggling up close to the host CPU."
SSD news - October 11, 2011
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90% of the enterprise SSD companies which you know have no good reasons to survive.
market consolidation - why? how? when?
"...Storage architectures will remain complicated
with several classes of SSDs being optimized for
different roles. A key difference, however, will be that
the only spinning devices in the storage cabinets will be
the cooling fans."
Zsolt Kerekes, editor - in the article - the future of data storage? published in Broadcast Engineering magazine (January 1, 2011).
A to Z - SSD stuff

1.0" SSDs
1.8" SSDs
2.5" SSDs
3.5" SSDs
19" rack SSDs

1976 - SSD history
2011 - SSD look back
2012 - Year of the Enterprise SSD Goldrush

About the publisher -21 years of guides
Advertising SSDs
After SSDs... what next?
Analysts - SSD market
Animal brands in the SSD market
AoE storage
Articles and blogs - re SSD
ASAPs / Auto tiering SSDs

Backup software
Bad block management in flash SSDs
Benchmarks - SSD - can you trust them?
Best / cheapest SSD?
Big market picture of SSDs
Bookmarks from SSD leaders
Branding Strategies in the SSD market
Buyers Guide to SSDs

Cables for storage interfaces
Can you tell me the best way to SSD Street?
CD, DVD and optical storage drives
Chips - storage interface / processors
Chips - SSD on a chip & DOMs
Cloud storage - with SSD twists
Controller chips for SSDs
Cost of SSDs - why so much?

Data integrity in flash SSDs
Data recovery (all)
Data recovery for flash SSDs?
Disaster Recovery procedures
Disk to disk backup
Disk sanitizers
Duplicators - optical (DVD etc)
Duplicators - HDD / SSD
DuraClass - strength in SSD brands

education - re SSDs
enterprise MLC SSDs - how safe?
Encryption - impacts in notebook SSDs
Endurance - in flash SSDs
Enter the SSD market - 3 easy ways
ExpressCard SSDs

Fast purge / erase SSDs
Fastest SSDs
Fibre-channel HBAs
Fibre-Channel SSDs
Flash Memory
flash SSD vs RAM SSD
Future of enterprise storage (2020)

more A to Z SSD

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3 things that could have killed flash SSDs
The emerging size of the flash SSD market as you see it today was by no means inevitable. It owes a lot to 3 competing storage media competitors which failed to evolve fast enough in the Darwinian jungle of the storage market in the past decade.

One of these 3 contenders is definitely on the road to extinction - but could one of the other 2 still emerge to threaten flash SSDs?

The article - SSD's past phantom demons explores the latent market threats which hovered around the flash SSD market in the past decade. They seemed real and solid enough at the time.
SSD past phantom demons image - click to read the article Getting a realistic perspective of flash SSD's past demons (which seemed very threatening at the time) may help you better judge the so-called "new" generation of nv memory contenders - which are also discussed in the article. the article
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more SSD articles
how fast can your SSD run backwards? - 11 key symmetries

SSD ASAPs news - news about Auto-tuning SSD Accelerated Pools of storage, auto-tiering, auto-caching and hybrid arrays

the Survivor's Guide to Enterprise SSDs - a list of do's and don'ts

Strategic Transitions in SSD - roundup of recent disruptive changes in the SSD market

Surviving SSD sudden power loss - the power management system is one of the most important parts of the SSD which governs reliability.

Where are we now with SSD software? - (And how did we get into this mess?)

what do enterprise SSD users want? - and why aren't vendors asking.

The big market impact of SSD dark matter - some of the very biggest direct customer opportunities for SSDs aren't the big name computer and storage oems.

adaptive R/W flash care management IP (including DSP) for SSDs - what is it? and who does it? This will be a disruptive transition.

enterprise SSDs - exploring the limits of the market in your head - is about enterprise SSD futurology.

Can you tell me the best way to SSD Street? - I'm like the Old Woman of the SSD Village who talks to everyone that passes through.

comparing the SSD market today to earlier tech disruptions - applying a sense of perspective to what's happening now with SSDs

the 100 most popular SSD articles - what have other SSD readers been seeing in recent months?

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