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STEC, Inc., designs, develops, manufactures and markets custom
memory solutions based on Flash
memory and DRAM
technologies.
See also:-
STEC
editor mentions on STORAGEsearch.com
- editor's notes:- STEC offers SSDs in more form
factors than any other company. Only
BiTMICRO,
MemoCom and
RunCore come close to
this breadth of products.
In
May 2008 - STEC launched its first
PCIe form factor SSD.
In
March 2009 - STEC
announced that its
revenue
in 2008 had grown 20% year on year to $227.4 million.
In
April 2009 - STEC was listed #7 in the 8th quarterly edition
of the -
Top 10 SSD Companies.
(Its lowest ranking in 2 years.)
Although STEC has been successful in
getting its products designed into storage arrays by large storage oems such as
EMC - STEC's partners have
not added enough value or IP to their own
rackmount SSD
offerings.
Consequently these "STEC inside" SSD systems
are weak in comparison to many competing systems which are faster or cheaper
(due to better leveraged SSD technology). In the view of StorageSearch.com -
STEC relies too much on market pull-through by partners who are me-too or weak
in the SSD space. Unless it invests more in its SSD branding - its business is
vulnerable to substitution and replacement by any new SSD kid on the block
with a faster SSD
controller.
In May 2009 -
STEC confirmed
rumors that its Zeus-IOPS SSDs have indeed been
oemed
by IBM in several popular
servers and storage systems. |
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| Crossing
the T's in STEC's SWOT...................................... |
Editor:- June 23, 2009 - an
article published yesterday in EnterpriseStorageForum.com
poses the question -
Can
SSD Maker STEC Be Stopped?
As far as it goes - it makes some good points. But if you're
going to publish a
SWOT analysis
for STEC (or indeed any
other SSD company) you need a far deeper understanding of the currents swirling
around in the SSD market.
Because STEC's future success seems to be tied heavily to oems who use
its products in the server acceleration market, the main factors which
threaten that success are - in my view - the following:-
- PCI express SSD
market.
While it's not intuitively obvious that PCIe SSDs compete head
to head with 2.5" SSDs
- the reality is they do. The growing search volume for PCIe SSDs - which
StorageSearch.com has been tracking in the past year indicates that PCIe SSDs
will be the main factor which limits the size and acceptance of DAS connected
small form factor SSDs in the server box.
- Outside the server box - in the
rackmount SSD
space - the market has moved beyond the traditional
RAM versus Flash
SSDs debate.
The new debate here is how the market will split
between the 2 main options:- .
- proprietary flash SSDs (such as those made by
Texas Memory Systems,
and Violin Memory).
.
- arrays of Commercial Off The Shelf flash SSDs - such as those marketed
by EMC and
Sun Microsystems (who both
oem STEC's SSDs). But another scope for fragmentation within the COTS space
itself is the appearance of rackmount SSD arrays populated by COTS PCIe SSDs
such as Dolphin and
NextIO.
As
I have discussed in previous articles - I expect all these various
architectural forms to grow and prosper - rather than for any clear winners
to emerge in the near future. That's because users have widely different
profiles with respect to performance needs and risk tolerance - which no single
technology or vendor fits most economically.
- Inside the 2.5" SSD market itself - there are many emerging point
products which can threaten STEC from a performance point of view.
Instead
I think the biggest 2.5" SSD threat comes from STEC's customers designing
their own SSDs (if they perceive that the small form factor SSD is indeed the
way they want to go). With more than
20 chip companies
offering the bits and pieces needed to design SSDs - and with the option of
mixing and matching acquisitions
with internal and external technology
it's getting easier
to design your own SSD. The advantage to big server oems doing this - is
that they can tailor products which meet their exact needs - and add unique
features which can't be easily copied by their systems competitors. That's a
much bigger threat to STEC than its customers than them buying SSDs from
companies using SandForce's
controller (which was mentioned in the ESF article). To keep this
analysis short - I haven't gone into internal business factors such as cash
flow, logistics and supply chains. Any of these coming under stress could
impact STEC's ability to service increasing demands from its customers (even
without the external competitive threats listed above.) As you can see - the
picture and outlook for STEC (or any other SSD company) is far from clear and
certain. The market will decide - once it has absorbed and processed the
confusing range of
SSD choices on offer. |
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One useful way to see which
SSD companies are getting more interest or less interest from customers in the
market is to analyze changes in the quarterly
top 10 SSD companies
published by StorageSearch.com. The next edition will be published July 7. | |
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